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I'm fairly confident that they understand it better than you or me. The issue is that they have to make it a no-brainer for a large retailer, like Starbucks and Home Depot while not giving away some of the major reasons it's a win for the consumers, such as privacy, ease of use and security. Walgreens' kludgy deployment is an example of letting a launch partner have too much say in the experience. Buying something from Walgreens with Apple Pay is a little like filling out a job application. Contrast that with Whole Foods and Sprouts, who make the whole process easy-peasy.

On top of that Apple needs to show smaller retailers that this is a good thing for them with the new EMV cards coming, because it will save time at the register.

Even at that, Apple Pay has done more to advance contactless payments in about a year than Google Wallet did in the 4+ years it existed prior.

I don't think I agree with you 100%. McDonalds has had Apple Pay since the beginning, are you saying that they are not a large retailer? Or are you saying that it will take longer to train people at other retailer than the time it took at train at McDonalds?

Oct 1st has come and gone, we are all supposed to be on EMV. I don't see why it is so difficult for companies to integrate the new devices. Based on my shopping experience, even at stores that has not had the chance to properly train their employee (but have the system in place already), employee can typically figure out how to work it in about a minute.

As for the smaller business, its even easier. Square (and similar product) offers a simple device for both chip and signature, as well as NFC.

I personally think this is just companies trying to get away with things, because change take time and money. Frankly, if the new rule about credit card fraud wasn't put in place, I bet we will never see EMV, at least never in the US. This is just how most of the American companies are, greedy and slow to react to anything. They like to count the trees, but they never bother to look at the forest.
 
People are missing the point here.

Starbucks are moving to allowing AP usage INSTEAD of having to pre-load their SB loyalty cards – instead, their loyalty cards will just track simple loyalty points/stars (thus no cash pre-loading required!).

Hurray!
 
A person with an iPhone using it to pay at Starbucks while surfing the web on his macbook. It's the most concentrated specific version of a hipster I can conjure. ^_^
Most fake-productive person of the year award.

Don't mind me, I'm just showing off how the future works by buying coffee with a taking out my money.

Don't mind me, I'm just typing on my Mac and writing the next great American novel.
 
People are missing the point here.

Starbucks are moving to allowing AP usage INSTEAD of having to pre-load their SB cards – instead their cards just track simple loyalty points/stars.
That would be great, but I have my doubts. The whole point of pre-loaded loyalty cards is to incentivize people to come back and use their balance rather than just getting their coffee from a competing store. Essentially, whenever someone reloads their card, Starbucks sells multiple drinks at once.
 
If they're going to do this one company at a time, it's going to take a thousand years to become prevalent.

Then they can start accepting a cryptocurrency, and actually start making a meaningful cultural impact.

Yeah, the world will switch to cryptocurrency at the same time we all move to Linux.

Idealists never get their way in the real world you know.
 
Real hipsters pay with their iWatch (while surfing the web on their Macbook and discussing the latest Beats headphones with a fellow hipster on their iPhone).

I'm glad I'm not a hipster (I pay with my Apple Watch but surf the web with an iPad and use Bose headphones).
 
Frankly, if the new rule about credit card fraud wasn't put in place, I bet we will never see EMV, at least never in the US. This is just how most of the American companies are, greedy and slow to react to anything. They like to count the trees, but they never bother to look at the forest.

I actually think the liability shift on its own might not work in the US. A lot of smaller businesses seem perfectly content to not upgrade, even with low cost options like Square--and it might actually be the right decision if they're "low risk" (i.e. restaurants). Visa and MC may very well have to mandate it here to get 100% acceptance.
 
I actually think the liability shift on its own might not work in the US. A lot of smaller businesses seem perfectly content to not upgrade, even with low cost options like Square--and it might actually be the right decision if they're "low risk" (i.e. restaurants). Visa and MC may very well have to mandate it here to get 100% acceptance.

I don't think mandating it will work, unless they rise the processing fee or give them the new machine for free, some of the smaller business won't upgrade at all. It's all about the money, why spend extra when you don't have to. I actually read some where that a lot of the smaller business do get hit a lot with fraud.
 
Why is it that USA is almost always behind the technology? This already works in Europe. I've used it last week in Prague and this week in London.
Will US ever catch up their own game? :))))))

We're one of the largest countries in the world in both population (3rd behind India and China) and land mass (3rd behind Russia and Canada, and the largest if you count the fact that Russia and Canada are both half-frozen). I think a lot of people outside of the USA don't quite grasp the massive scale of the USA. Just setting up the infrastructure for such an area is incredibly difficult.

We also have a largely unregulated capitalistic society, unlike a lot of Europe. There is a lot of pushback when companies are forced to do things by the government or some other regulating body. Even when society wants something (more secure credit cards for example), companies feel more free to say "sorry, that costs us too much to implement" and thus it takes forever to happen.

That is why things tend to roll out slower here. But the freedom is also why many large worldwide companies are based here.
 
We're one of the largest countries in the world in both population (3rd behind India and China) and land mass (3rd behind Russia and Canada, and the largest if you count the fact that Russia and Canada are both half-frozen). I think a lot of people outside of the USA don't quite grasp the massive scale of the USA. Just setting up the infrastructure for such an area is incredibly difficult.

We also have a largely unregulated capitalistic society, unlike a lot of Europe. There is a lot of pushback when companies are forced to do things by the government or some other regulating body. Even when society wants something (more secure credit cards for example), companies feel more free to say "sorry, that costs us too much to implement" and thus it takes forever to happen.

That is why things tend to roll out slower here. But the freedom is also why many large worldwide companies are based here.

Nice write up, especially on the second paragraph. However, as free as these companies might be, sometime it'd be nice if they learn to wise up from time to time and just do it! Things like secure credit card is a no brainier.
 



Popular coffee chain Starbucks will begin accepting Apple Pay by the end of the year, says Apple Pay vice president Jennifer Bailey, who spoke today at Re/code's Code Mobile Conference in Half Moon Bay, California.

Starbucks plans to team up with Apple to launch an Apple Pay pilot program in select U.S. stores this year before rolling Apple Pay out to approximately 7,500 company-owned Starbucks locations in the United States in early 2016. The Apple Pay payments service will be connected to Starbucks' own loyalty program, but it is not clear if Starbucks customers who make purchases with Apple Pay will be able to earn Starbucks rewards.

jenniferbaileycodemobile-800x449.jpg

At the current time, Starbucks uses its own barcode-based in-app mobile payments system for coffee and snack purchases made within its retail stores. The Starbucks iOS app does support Apple Pay, but only for reloading Starbucks cards. Given the popularity of Starbucks, Apple Pay availability at the chain could be a major boon for Apple.

In addition to Starbucks, Apple Pay will also be available in KFC fast food locations and Chili's sit-down restaurants starting next year. In Chili's, customers will be able to pay for their food directly at their tables using Apple Pay.

On stage, Bailey said Apple was "fully committed to NFC," calling it the "best technology out there" for mobile payments. She also said Apple wants to bring Apple Pay to as many countries as possible in the future, expanding beyond the United Kingdom and the United States.

Article Link: Apple Pay Coming to Starbucks, KFC, and Chili's in 2016
 
My first question is, how will adding a tip work with using Apple Pay at the table? I'm typically asked if I'd like to add gratuity when I use Apple Pay at a service location like when I get my hair cut or go to the massage parlor.
 
I don't think mandating it will work, unless they rise the processing fee or give them the new machine for free, some of the smaller business won't upgrade at all. It's all about the money, why spend extra when you don't have to. I actually read some where that a lot of the smaller business do get hit a lot with fraud.

It depends on the business though. Places that sell expensive items (jewelry/electronics/alcohol) are more likely to switch eventually. Thieves aren't going to clone a credit card just to have a meal at Chili's because there's low reward. But who knows, we're only 8 days into the liability shift so things could change.
 
My first question is, how will adding a tip work with using Apple Pay at the table? I'm typically asked if I'd like to add gratuity when I use Apple Pay at a service location like when I get my hair cut or go to the massage parlor.

You'll probably get asked the tip before the card gets run though that's not 100% guaranteed; even chip and signature seemingly allows tip to be added after the fact at some places. PIN is the only situation I've found so far that reliably can't have tip updated afterward.
 
Starbucks had a ton of money and infrastructure invested into their barcode scanner technology payment system. They had no reason to make Apple Pay available. To be honest, as excited as I am about using Apple Pay if I don't get rewards for using it I will just stick with my Starbucks app and continue to get free drinks.


This. Will be charged to the same card in my "wallet" either way so will stick with getting the rewards . . . can already use the current app on my Apple Watch so not a big deal.
 
I was surprised when I was at one and they didn't accept Apple Pay. I figured they'd be an early adopter to Apple tech like they tend to be with everything else.

Good to see them going to accept it though, it's about time.
 
The pay-at-the-table option in Chili's is more interesting to me than Starbucks. If I can start paying at restaurants without waiting for the check, that would be a pretty big added value - especially if there was a nice easy way to split the check.
 
Doesn't the US have contactless terminals everywhere anyway?
If it has to be done store-by-store then it sounds like a headache.

Contactless has been rolling out here over the last 5 years as retailers upgrade their card terminals, Apple Pay just works with those. It has really taken off, it just takes time for the confused cashiers to get used to it.
 
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