The fact that target and Walmart don’t accept Apple Pay makes me like those stores less and less. But I’m guessing they won’t make a change until it starts to hurt their bottom line.
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One killer feature that would take Apple Pay to the next level would be if you could link your rewards cards/clubs directly to the transaction itself. For example, Walgreens has a rewards card that you can store in your Apple wallet, but you have to scan it separately, before you scan for your payment. I think it would be amazing if simply using Apple Pay at Walgreens would automatically trigger your Walgreens rewards card, once you set it up that way in Settings.
Apple Pay already has that feature. It’s been around since iOS 11 if I remember correctly. Every time I buy something at Walgreens via Apple Pay it automatically tiggers my reward card.