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Apr 12, 2001
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Apple today shared three new ads highlighting the security benefits of Apple Pay on the iPhone compared to physical credit cards.

Apple-Pay-Feature.jpg

The short ads emphasize that physical credit cards can be stolen, used by anyone, and leave your card number exposed to other people. The message behind the ads is that all of these security risks with using credit cards can be avoided by using Apple Pay.

Apple shared the videos on its YouTube channel in the U.K. — the videos have yet to be uploaded in the U.S. or other countries.




Apple Pay is at the center of a new class action lawsuit filed against Apple in California this week. The complaint alleges that Apple violates U.S. antitrust law by blocking rivals from accessing NFC technology on the iPhone, iPad, and Apple Watch, thereby preventing availability of competing tap-to-pay payment services on its devices.

Article Link: Apple Pay Promoted as More Secure Than Credit Cards in Three New Ads
 

GermanSuplex

macrumors 65816
Aug 26, 2009
1,416
29,708
Apple came up with a great way for storing cards and making contactless payments on their device. I understand the want for other payment methods, but not the legal requirement. If Apple is to open up its hardware and software, it should come from public pressure from customers and consumers, not the law. Just my opinion.
 

PinkyMacGodess

macrumors G3
Mar 7, 2007
9,436
5,351
Midwest America.
My wife's credit card has been 'stolen' several times. Once, three times in one month! Mine was 'stolen' on a trip to Florida years ago. It was apparently 'payment' for complaining about the Hertz rental booth giving me 'the swamp mobile' that smelled like it spent the previous week submerged in a local swamp. It was hideous. I couldn't barely drive it back to return it it stunk so bad.

So I went, apparently, on a bender at the local Kids 'R Us, and someone benefited immensely... %400+ dollars of baby accessories.

I love Apple Pay. It's easier, quicker, and works like Pay Pal, shielding my cards...
 

ignatius345

macrumors 601
Aug 20, 2015
4,726
6,796
The short ads emphasize that physical credit cards can be stolen, used by anyone, and leave your card number exposed to other people.
All of which ultimately costs the credit card companies money. The user loses some time and hassle, but ultimately the CC companies hold the bag, which is why they care so much.
 
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CJM

macrumors 65816
May 7, 2005
1,472
883
U.K.
Contactless is pretty huge already in the UK, but I must admit, I still don't see many outside London paying for things with their phones.
I've been a day 1 user of Apple Pay and it's by far my favourite method. Going on a trip to Australia I only had to take out a physical card once and never paid with cash the entire time. I guess I'd just like to see better summaries of expenditures and categorisation for budgeting.

There used to be lower limits on straight contactless payments and Tesco, for whatever reason, has always pushed their own daft payment system (a la Walmart, I suppose) instead of properly supporting Apple Pay. I try to avoid Tesco.
 

ProfessionalFan

macrumors 68030
Sep 29, 2016
2,779
6,370
My favorite feature is that the retailer never gets your actual credit card number.

It just sends a token.

It's kinda hard for someone to "steal" your credit card number if the number is never actually transmitted!

👍
And I believe they are enhancing this feature in iOS16 with one time use numbers for other cards besides the Apple Card. If I heard right anyway.
 

ProfessionalFan

macrumors 68030
Sep 29, 2016
2,779
6,370
Apple Pay is so secure that even competitors wanting to implement their own touchless payments on the same phone aren't allowed.
You're going to bat for banks? They are the ones that are fighting for that because they don't like paying Apple a 0.15% fee. You do you, but I didn't expect to find big fans of banks here, they are typically rare on the internet in general.
 

BootsWalking

macrumors 68020
Feb 1, 2014
2,151
13,348
You're going to bat for banks? They are the ones that are fighting for that because they don't like paying Apple a 0.15% fee. You do you, but I didn't expect to find big fans of banks here, they are typically rare on the internet in general.
You're going to bat for the largest corporation on the planet, who earns more profit than all the large banks combined? And there are lots of upstart competitors in the space that aren't the large banks.
 

H2SO4

macrumors 603
Nov 4, 2008
5,155
6,402
Apple came up with a great way for storing cards and making contactless payments on their device. I understand the want for other payment methods, but not the legal requirement. If Apple is to open up its hardware and software, it should come from public pressure from customers and consumers, not the law. Just my opinion.
Could it not be said that the reason for legal pressure is because the public has asked for it?
 
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