The rumored xMac would be a nice commitment to real computers and folks like myself, who bought into Apple for being relevant in education, Unix features and professional multimedia creation. In Europe, the base MP is 3500 USD now. Apple shifted price ranges, so this base price only contains a single socket system. For me this is too much, I can't stomach the fact that a 1500 USD PC runs circels around it and is built from quality components. My 2008 MP was one of the best deals ever, but given the current pricing the xMac would be the best upgrade path for me. Sadly the iMac's HDD access is horrendous (lcd panel removal), and you are stuck with the GPU. All this could have been remedied already by having rear access to mxm GPU modules and HDD expansion. But gee, the back of the iMac wouldn't be this flawlessly beautiful.![]()
Actually it IS going to be the fabled xMac, for the following reasons:
- Apple needed higher-margin Mac products to secure a safe, yet stable foothold in the market - this goal has been more than attained now;
- the Halo effect has been a complete success, with brand domination in three key markets (music, tablets and smartphones);
- Macs have been growing a LOT more than the average - which leads me to conclude that, considering the pathetic state of the Windows OEM industry (with HP out and Dell almost bankrupt), Apple is at a perfect moment to launch the final attack in order to achieve 20%+ PC market share around the world and kill the rest of the competitors;
- SJ's grip is unfortunately fading - this constitutes concrete evidence that "less" original approaches will be adopted;
- however, Apple IS still Apple - therefore, we'll see the idea of a dockable Mac inside a slotted Apple display - in other words. a TB-driven iMac with replaceable "innards" (the docked computer itself) as needs evolve, and NOT a fully-upgradeable machine.

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I think you should say:
Apple doesn't use, or Apple don't use.
I think both work, but I reckon 'doesn't' sounds better.
Companies as a singular entity are used in US English; on the other hand, UK English says "Apple don't"...