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I registered here just to say this:

The people on this website whining, saying "I don't believe Tim Cook..." and "... mediocre updates... whinnee" need to get a life, as well as understand this:

I know you've drank the "amazing, magical, best evarrrr" Koolaide and train of thought where every Apple product release has to be magically maginificent and somehow "so different from the last..." but hear this. We no longer live in the age where a computer, or owning a new computer is some goal to achieve. It is no longer the 1980's where the promise of home computing would "change the world". Apple updates are no longer magical - because none of this **** is quite frankly, amazing to us at all anymore... because we ALL have access to technology for very low prices.

Here's a hint: Apple still makes the best hardware out there, with extremely well put together software. The entire ecosystem is the absolute best available of any competing company ... of which there are very few. All you can hope for in updates for the near future are basically this: "better version of the same". Don't hope for much more than that - the stuff is already pretty awesome, and the pace of progress on the CPU and GPU front for all but mobile at the moment has slowed down greatly in recent years. When Apple doesn't release a completely new design with these systems, it's because everything needs to be in place... Thunderbolt 3 native support, the new Intel CPU's, updates to GPU's to support Thunderbolt integration with multiple 4K and 5K output streams etc. etc. The biggest changes you'll see are things like single-cable support for 5K external monitors (which is actually a very nice upgrade if you don't have your head up your ass), better thermal performace, better connectivity (USB-C for example) and other refinements.

These things are all awesome - and we do not NEED a new "magically earth shattering" computer every 1 or 2 years anyhow, because as I've said above.... it's already amazing, and progress has slowed for a reason.

Great first post and I wholly agree. I am not sure what 'magic' people are expecting in new releases.

However, the mac pro really needs an update. The mac mini is probably dead and for me the LG monitor is disappointing in aesthetical terms but yes seems to be a very nice monitor never the less.

I personally didn't expect anything more in the MBP updates/

The innovation moving forward is not really in computing per se, but more in AR / AI etc.

Really, what more can you do with a laptop? Add a touch screen with finger prints all over it? I would have a MBP any day over a surface book and I benefit from the stylus input [my iPad pro does a better job for what I want though].

For me it is about buying the best tool for the job - proper desktop at the desk , 15" for working at home / away and a more portable 12 / 13" for personal use. iPad pro's for sketching, creation and content browsing. Works very well for me [and Apple too as I believe this is how they have set up their system]. A single 15" is not good enough for my desk, an iPad not good enough for my work, a 12/13" screen too small, blah blah blah. Managing all this is very easy too with everything on the cloud [all files / music / pictures etc]

Its just like Pokemon - gotta have them all.
 
So even if Apple dazzles in 2017, after the initial excitement is over, you may have to wait another 3 years again. Their lack of focus on the products that mean the most to me causes me to pause. I have a new Win desktop but love my 2013rMBP. Not sure I trust Apple to stay current with computer development when they have slipped so bad as of late. It's not so much the next product (2018?), but the one that follows that will tell if they feel they screwed up and will not do it again. Right now they are scrambling to figure out a quick, but quality fix.

One thing for sure, they are not going to step backward. So there will be no new "old" ports. Everything will be soldered but they are likely to offer a good range of upgrades. And likely a little better pricing. If they think they have won back the faithful, then they will try and raise the price again. But I feel they have to scramble now to stop the bleeding in the non iOS arena.
 
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Moving assembly back to Asia, why? How ambitious do you have to be to turn a few screws and squeeze a tube of adhesive?

Wow. If it where that ignorantly simple then many Americans would not have complained about pay rates some 30-40 yrs ago in the manufacturing boom for electronics creating a trend where huge demand would not lead to the thousands of worker hours to complete the need for supply.

Also consider that here is a magnitude 100x more workers per capita within Asian based countries vs in North America.
 
Tim does not posses the authoritive mean streak needed. That does not need he needs to be an ****** leader, but I don't see him putting his foot down with anything as a leader should. Rather, going with whatever Jony comes up with. I think Tim is drinking so much of the cool aid himself, he's out of touch with the user base. I truly think, he truly thinks, all the products are sensational. How can that be fixed?
 
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Americans aren't afraid to work. It's simply different economies. I am happy to work all day and go home in my new car to my 50" TV and have a good meal. In other parts of the world, they may be just as happy walking to their shacks and simply sitting around a table with a simple meal and family.
Different economy, different conditioning, different lives. But the US version is more costly. Nothing wrong there, just different.
 
The Verge and a few other tech media outlets have been publishing opinion pieces on this topic regarding the future of the Mac and MacOS.

They all seem to acknowledge that in-order to write apps for iDevices, developers need a Mac and MacOS. I just had a scary thought.... what if Apple releases XCode(and other iOS dev tools) for Windows? (I hope no one at Apple is reading this)

While the Mac might represent ~10.5% of Apple's revenue (which equates to ~$22bn) (source:The Verge) , what does that mean for number of users and installed base? I suspect its bigger than it has ever been.

As long as they are selling more Macs than they were before, that's a good thing. But a business argument can be made that Apple has failed the Mac over the past few years, simply because they have not been able to capitalize on the "halo effect" of iDevices as much as they could have. IMHO

My recommendations:
1. Adopt something similar to the 'tick-tock' strategy have two team one working on iterating and testing current designs and putting out regular updates. and a second team working on overall design changes with new features, etc.
2. Trim the variations of the products being offered. Professional/Consumer. Desktop/Laptop. Good/Better/Best.
3. Every update does not need to be radically update with some new gizmo/feature.

Cheers

I'd like to add to this ....

iPad Pro 12.9" + MacBook 12" + MacBookPro base (no TouchBar) = confusing and far too closely overlapping lineup.

MacBook's should start at 13" ... actually the non-touchbar MacBook Pro should just replace the MacBook. That DUMB No FAN MacBook should be abolished ... it's M core cpu is STILL too underpowered ... just bump the power in iOS and Give the iPad Pro's (9.7/12.9") models their DUE DILIGENCE in FULLY replacing a laptop. Give developers something MORE than can squeeze out. Swift is nice but what do I know I just started learning it and programming as a whole.
 
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Wow. If it where that ignorantly simple then many Americans would not have complained about pay rates some 30-40 yrs ago in the manufacturing boom for electronics creating a trend where huge demand would not lead to the thousands of worker hours to complete the need for supply.

Also consider that here is a magnitude 100x more workers per capita within Asian based countries vs in North America.
Maybe, but that isn't what Apple is saying. They have said Americans lack the "vocational skills". We all know it is more about economics than finding people capable of turning screws and applying glue.
 
I think it's more like people should stop acting like they are entitled, wait to see what Apple have in store. I will be looking to see what iMacs they announce next year, if they aren't anything major and just processor updates, I will hang onto my 2013 iMac and wait for the following year. We simply don't know what Apple has in store, but I keep seeing the same comments over and over again, "Apple is doomed" "fire Tim Cook" and so on, unless you have Apple stock people really aren't entitled to demand such things.

Ahh … so you first gotta own Apple stock to rightly demand innovation before handing over your hard-earned cash, otherwise keep silent? I guess I really should've read that product licensing fine print after all.
 
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Here's a hint: Apple still makes the best hardware out there, with extremely well put together software. The entire ecosystem is the absolute best available of any competing company ... of which there are very few. All you can hope for in updates for the near future are basically this: "better version of the same". Don't hope for much more than that - the stuff is already pretty awesome, and the pace of progress on the CPU and GPU front for all but mobile at the moment has slowed down greatly in recent years. When Apple doesn't release a completely new design with these systems, it's because everything needs to be in place... Thunderbolt 3 native support, the new Intel CPU's, updates to GPU's to support Thunderbolt integration with multiple 4K and 5K output streams etc. etc. The biggest changes you'll see are things like single-cable support for 5K external monitors (which is actually a very nice upgrade if you don't have your head up your ass), better thermal performance, better connectivity (USB-C for example) and other refinements.

These things are all awesome - and we do not NEED a new "magically earth shattering" computer every 1 or 2 years anyhow, because as I've said above.... it's already amazing, and progress has slowed for a reason.

The f* are You talking about? It's only in Apple Lala-land that time stands still. You can get way beyond 250.000 IOPS from more or less any regular desktop PC these days, current nVidia desktop cards in some instances outperform last years model by more than 75%, my X99 workstation could accommodate a 22 core Xeon (if I lost my mind), PCIe is moving closer and closer to the peripherals thanks to TB3/USB-C, the amount of pixels you have on a laptop and desktop screen has quadrupled in the last 5 years... If You just look at the CPU, You are missing what's happening everywhere else, like the discrete GPU on Intel CPUs gaining substantial performance boosts and the chipsets supporting even faster I/O.

Thing is though - none of it can be seen on Apple devices... The Pro is dead, the Mini is dead and the iMac is a sorry excuse for a desktop build from laptop parts (cool monitor though). The current disarray of the Mac products is not because progress is slowing down, it's Apple that's slowing down and the "others" catching up or passing Apple. It's been a ride, but Tim is a boring visionless **** and Ive only cares about cars and jewelry - Apple has become Microsoft under Steve Balmer, profitable but boring and stale. As Dediu once said: riding spreadsheets over the edge of the cliff.
 
I registered here just to say this:

The people on this website whining, saying "I don't believe Tim Cook..." and "... mediocre updates... whinnee" need to get a life, as well as understand this:

I know you've drank the "amazing, magical, best evarrrr" Koolaide and train of thought where every Apple product release has to be magically maginificent and somehow "so different from the last..." but hear this. We no longer live in the age where a computer, or owning a new computer is some goal to achieve. It is no longer the 1980's where the promise of home computing would "change the world". Apple updates are no longer magical - because none of this **** is quite frankly, amazing to us at all anymore... because we ALL have access to technology for very low prices.

Here's a hint: Apple still makes the best hardware out there, with extremely well put together software. The entire ecosystem is the absolute best available of any competing company ... of which there are very few. All you can hope for in updates for the near future are basically this: "better version of the same". Don't hope for much more than that - the stuff is already pretty awesome, and the pace of progress on the CPU and GPU front for all but mobile at the moment has slowed down greatly in recent years. When Apple doesn't release a completely new design with these systems, it's because everything needs to be in place... Thunderbolt 3 native support, the new Intel CPU's, updates to GPU's to support Thunderbolt integration with multiple 4K and 5K output streams etc. etc. The biggest changes you'll see are things like single-cable support for 5K external monitors (which is actually a very nice upgrade if you don't have your head up your ass), better thermal performace, better connectivity (USB-C for example) and other refinements.

These things are all awesome - and we do not NEED a new "magically earth shattering" computer every 1 or 2 years anyhow, because as I've said above.... it's already amazing, and progress has slowed for a reason.

Good first post and welcome to the debate. I'll challenge this.

First Apple's magic has always been making technology not just accessible but great to use for the end user and the creative and inspiring the end user to be creative while also able to be the worker bee when required. Alongside this Apple listened to their customers and made adjustments when the voices where loud enough:

Macintosh:
For everyone making the home computer available, reliable, easy to use including expansion. Allowing creatives to flex their ideas (Desktop publishing, art a first on computers and I mean real freehand drawing even with an ancient mouse and not blocks a la Commodore Pet).

WWDC's: although originally began as presentations as the user base grew so too did the Q+A sessions right after the keynotes. Jobs was big on this and even faced hard challenges with very intellegient Q's and hopes fromt he user base. I only know of one presented as a stream after the event where an attendee did have a great challenge where Apple made changes to developers where Apple didn't listen cause change would benefit over time and it did quite well for everyone. That was when OSX was about to debut in beta releases.

The heart and Soul of Apple:
Satisfying their customers. Warranty(!) Customer Service (get to speak to a live person which is longer than 15mins through all the prompts and pre-talk today but it was a HUGE focus for Jobs back in 1999. Focusing on the markets Apple did well and NOT letting those markets decay: Education, Professional Creativity, and Sciences.

Have you noticed that not just the Mac Pro taking over a 1000 days for a simple update (CPU, Ram, Storage, video card change) since 2013, also very technical OSX staff has either Left (Bertrand Solei) or been let go? Notice we've gone from incredible OSX advancements (smaller installed footprint, cheaper or no costs, more powerful components that are more efficient in the Mach kernel, finder adjustments, Spotlight, Time Machine (which is going soon AFS thx), etc to now Emoji's being shown off as a key advancement for a hardware implementation?!

13-16yrs olds use Emoji's that heavily to be excited and the majority of them on their own hard earned dollar are not upgrading their MBP's on 2yr cycle and I'm sur ET heir parents are not because of Emoji's !!

Maybe cause of the slow bumps in hardware over the years and people starting to see Apple Campus 2 is getting all the Financing, along with a stupid book being released taking up time and a video recording (ahem how many takes) with Chief Design Executive Jony Ive taking any time to make a $50US book which is mostly pictures insulting? A book called "Designed by Apple" ... which cost effectively could've been a website blog entry at least we could interact with the art.

IOS great UI overhaul in 7 love it but why can't I deny an inbound call to voicemail as a do not disturb (unknown or in listed number, not continually updating a block list)?

Mac Pro love it - but name me one product sold 3yrs after introduction with no updates to its inner workings that you'll pay current brand new pricing for? Pricing should reflect amortization to appease customers not pay for the Apple Book or Apple Campus 2 beyond the funds Apple already has from previous sales.

Apple is satisfying the end consumer many of which are fashionistas to show off a brand logo while supporting a Grande Latte at Starbucks to "be" the Jones. Yes Apple does a LOT more for which I'm incredibly greatful for:Swift, iTunes U, iBooks, iPhone and iPad Pro Magic Mouse etc.

I just feel their not fully implementing nor properly delivering their mobile message. iPad is their vision for computing of the future - show is fully through commercials (like their iPhone Photography ads do very well at that)! Create better apps to facilitate that ideal, show users how they can fully transition. Highlight specific developer apps to do so. Apple brought back one of their original Newton Team members to the iPad and thus the Pro was born and re-envisioned. The 9.7 Pro Intro commercial was a GREAT start but nothing more after.
Enterprises are pushing iPad envelope heavily and it's fantastic ... but most of their users just don't know.

Maybe it's the trees for the forest that's happening here with developers and creative userbase on Mac hardware that is echoing loudly and we're all feeling negatively.
 
MY issue with this is that my MacBook makes having an iPhone worth it. Everything syncs effortlessly. I generally upgrade every few years, but with nothing exciting going on in MacBook development it's hard to justify almost $3k (can't believe how expensive top of line MBP are now) for updates that do very little in terms of usability for me.
 
Hmm.. I don't entirely agree with much of this.

We no longer live in the age where a computer, or owning a new computer is some goal to achieve. It is no longer the 1980's where the promise of home computing would "change the world". Apple updates are no longer magical - because none of this **** is quite frankly, amazing to us at all anymore... because we ALL have access to technology for very low prices.

Most posts I see across various subforms on MacRumors aren't people complaining that the hardware releases aren't magical or special enough. They're people getting annoyed that hardware just isn't being updated / released at all. Look at the buyers guide on this very site right now and look at how neglected and stale that product lineup looks for desktops.. and, MacBook Pro aside, even for laptops.

Don't get me wrong, many of these systems they offer are still decent and capable machines. My MacBook Air is over 3 years old now and aside from the low resolution display, it still absolutely flies. But it IS dated hardware, and Apple are still charging a hell of a premium for it. With a company of their size, and their resources, it's just hugely disappointing.

So... my point is people aren't after amazing magical releases year on year. They just want to see products being refreshed, so they don't look neglected.

Here's a hint: Apple still makes the best hardware out there, with extremely well put together software. The entire ecosystem is the absolute best available of any competing company ... of which there are very few. All you can hope for in updates for the near future are basically this: "better version of the same". Don't hope for much more than that - the stuff is already pretty awesome, and the pace of progress on the CPU and GPU front for all but mobile at the moment has slowed down greatly in recent years.

If we're just talking in raw clock speed, sure - CPU development has slowed down and maybe even speed. But power consumption continues to improve generation after generation but multiple cores and general architectural improvements are plentiful. You go use an I7 from even 3-4 years and a current generation wipes the floor with it. Same with GPU's. I simply wouldn't accept development and CPU improvements have slowed that much tbh.

When Apple doesn't release a completely new design with these systems, it's because everything needs to be in place... Thunderbolt 3 native support, the new Intel CPU's, updates to GPU's to support Thunderbolt integration with multiple 4K and 5K output streams etc. etc. The biggest changes you'll see are things like single-cable support for 5K external monitors (which is actually a very nice upgrade if you don't have your head up your ass), better thermal performace, better connectivity (USB-C for example) and other refinements.

Sure some of these are nice features for some users, but plenty of people don't give a crap about being able to power 5K displays yet. These may be your requirements, but they're not everyone elses. And sure everything needs to be in place. Apple have always been about shipping the RIGHT product, rather than just 'a' product. If that's the case then why do they not just COMMUNICATE some of these facts rather than leaving people questioning what the roadmap is? Intel puts out roadmaps. nVidia and AMD put out roadmaps for their GPU's. Software companies put out roadmaps. Surely Apple should be able to put out roadmaps and say "We're waiting for this generation of CPU which we believe will enable all the features we need to make a killer refresh for the Mac Pro".

These things are all awesome - and we do not NEED a new "magically earth shattering" computer every 1 or 2 years anyhow, because as I've said above.... it's already amazing, and progress has slowed for a reason.

People just want updates. The technology is there.
 
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Mac Pro and China where there are skills for ambitious products. Are Americans not capable of that?

Americans are capable of whatever they're trained to do. We aren't a special class of human beings. Our industry simply isn't here anymore... Because companies like Apple moved it out of the USA to seek greater profits by using a nation of exploited citizens.

Americans don't want to do factory work. We're a first-world white-collar country now.

Tim Cook is smart enough to know this.

Nonsense. Tim Cook is one of the members of corporate America that creates and maintains the self-fulfilling prophecy of "no skills" by eliminating demand for said skills in the USA by closing down the USA's industry. It's exactly like the self-fulfilling prophecy of "no one wants pro level computers, because they're not buying them from us... (because we're not making them)".

Americans want to do factory work. Just not for a wage that would support affordable tech gear AND guarantee current quality, at minimum.

People don't even want to man a cash register for less than 15 dollars an hour. Who is going to cover up head to toe in protective gear and assemble computing equipment for pennies per hour like the Chinese?

People don't want to be wage slaves. People want to be able to live on their job, regardless of what the job is. But the people who think we live in a meritocracy would have us believe that there are jobs not worthy of paying living wages.

More importantly, it's not the workers that are to be blamed. It's the corporations that don't want to pay the workers. The corporations would have to choose between higher profits and foreign industry, or lower profits and local industry. Guess which choice they'll make? Guess which choice they're actively forced into making due to "fiduciary responsibility"?

These corporations have zero loyalty to the USA. Their only loyalty is to Wall Street. Wall Street is the biggest flaw of the American economy. Like Windows' registry, it's the elephant in the room that no one wants to talk about. It is only questioned by those who aren't making a direct profit (or those who don't expect to make a profit) off of their Wall Street gambling. Hint: most people aren't gaining from Wall Street gambling. It's a rich boys' club, and that club has a kids' table for all the temporarily embarrassed millionaires in the libertarian tech forums...

I was wondering that myself.

I think what he means is that each Mac model is constrained by what they want to charge for it. If it's made in China, the production cost are less and they can put more in it for the price they want to charge.

Then the simple solution is to take less profit. They can still profit, but the margins that they are expecting to mske, or are demanded by Wall Street, are what drives the decision making. They'll always choose greater margins because that's the inevitable trap of public ownership and pathological capitalism.

Apple designed S1 to be cheap. It's a simple ARM processor that can cost under 10 USD to make. It will run it's own OS. And putting touchID to the Ultra Magic Touch Keyboard it is not a challenge at all.

Apple will sell it for 199 USD.

Then I won't be buying one. That's a ludicrous price for a keyboard. Especially a disposable keyboard (you know it'll have a wireless design with a non-user serviceable battery glued in). Besides, it'll also probably have the same ludicrous sharp edges as the current BS "magic" keyboard. Seriously, what the hell is wrong with the designers at Apple? Doesn't anyone actually USE what they make over there??

You can have it both ways quite easily.

Add a future-use port while retaining a legacy port. It's not that hard. Apple clung on to FW800 far longer than they should despite it's obvious limitations every year and found a way to stick it into almost every Mac they could even when it was past it's use-by date.

So if they can make accommodations for their own technology it should be just as easy for others.

Imagine that. As for FireWire's "obvious limitations", it was slower in ratings, compared to USB2, but had better throughput, timing, and overall reliability. That's why it lasted so long. Only the "I've never used FireWire" people are able to think of it as a failure. Thunderbolt should've been an easy replacement, but Intel totally crapped the bed on that project the second they killed the original optical-electrical design and went for expensive and short "active cables" (and expensive chipsets). FireWire had no clear successor in practicality while Intel was failing to deliver on thunderbolt's potential.

I'd go further and say that as they show less and less interest in OSX, with each release seemingly more sparse in new feature than the last, spin it off to a new but related company who actually cares about it.

Of course you can build a very stable, low maintenance hackintosh now if that's what you want.

"Hackintosh", "stable", and "low maintenance" do not belong in the same sentence.

As for Mac OS features... We don't NEED more features. We NEED Apple to make the existing features EFFICIENT and RELIABLE. Mac OS has been turning into Windows with each successive version adding more system services into the constantly running mix. More interactive services, more network communication demands for iCloud and iOS synchronization, etc. The features have bloated the OS. They should realistically be making the code more efficient each version because the hardware is not growing in brute power like it used to. But they don't seem to be doing that.

User-facing features and cosmetics aren't the issue. But that's all marketing understands. Today's Apple is lead by people who know nothing about technology and only think about quarterly profits. The pathological capitalism is ruining the product.

if you want the Mac to survive stop buying iPhones and iPads and the apple watch

the more money Timmy see coming from mobile devices the sooner he will be killing the Mac

Yeah, right. That'll stop when the fads change away from Apple as darling. Then Apple will suddenly scramble to find the customer base to maintain the disgusting profit margins they've come to be used to. The pros won't be there to take up the massive amount of slack left behind by the abandonment of Apple by the fad-driven end consumers.

And what is your great plan to keep them here?

A lot more stick than carrot. Instead of socializing the losses and privatizing the gains, maybe there should be an expectation of corporate loyalty to the nation they operate their business within. Maybe there should be massive disincentives for outsourcing, instead of letting the pathology of greed-based capitalism drive outsourcing. The only reason they drove manufacturing out of the USA is because of the pursuit of profit. Make outsourcing fruitless and they'll be forced to accept the profit they have.

But this is all after the fact. Pathological capitalists have already ruined the economy and industry in the USA. It takes a LOT more misery to fix an institutional screw up than it does to prevent one. What we have here is a case of hyper-normalization. When the failure state is so normalized by people wanting to keep the spoils of a destroyed economy, the economy only worsens until absolute breaking. This is why I keep referencing pathology. Belief (or rather disbelief) keeps people locked into the path of least resistance and greatest inevitable failure.

They don't have the requisite skills.

...because American corporations abandoned the workforce that had the skills and the skills stagnated. Stop blaming the worker when the jobs aren't there. This is the ultimate in victim blaming: blaming the subjects of a kingdom of corporatocracy for the behavior of the corporatocracy.

1. I need the power to run 3D software.
2. I don't want Windows/Linux.
3. I don't want to buy a Mac Pro that is three years old.
4. No new Mac Pro = End of 3D video work, and No more computers in my house.

I gave up 3D because the software is abysmal. But I'm otherwise in exactly the same situation. I'm absolutely done with Windows and PCs. I'd rather give up entirely than force myself to tolerate them any further. The computer industry is a disaster of normalized failure.

It is just mind boggling what happened with that computer. So weird that it has just sat there for three years. And with the Mac Mini also sitting around and gimped, it creates such a hole in the lineup. It is the hole that has been there forever due to lack of the "headless" Mac. But Apple is just letting it get bigger and bigger. Crazy.

They're utterly detached from reality. They're being enthralled by the pathology of capital greed. The leadership is composed of ultimately privileged people, living in a seamless aluminum tower, doing no real work themselves. They cannot see beyond their own noses. Everything they do is designed to reinforce their own confirmation bias. They will kill a market to justify their belief in the lack of interest in that market.

Self-fulfilling prophecy tends to be the ultimate behavior of people trapped in their own self-blinded delusions.

Moving assembly back to Asia, why? How ambitious do you have to be to turn a few screws and squeeze a tube of adhesive?

It's not the assembly that's the problem. It's the engineering of smaller components that Apple relies on being done by foreign industry. Apple makes the package design, specifies the features, and then demands the electronics be built to serve both. The lacking expertise isn't the wage slave workers (that's not expertise; it's cheap labor). The lacking expertise is the actual electronics snd component engineering.

Maybe Apple should start building American expertise in that area. Before the collapse drains their overflowing coffers

First, thank you for posting that comment; many would prefer to ignore it.
Also, we hand out these participation trophies to kids, so they learn there should be a reward just for participating, which is mostly likely the opposite of what they will encounter later in their adult careers.

It's not that "many would prefer to ignore it". Many know it's absolute nonsense. There's a constant theme of blaming the subjects of an institution for the bad behavior of the institution. When the subjects have no control and only the illusion of choice, there's very little they can do to change things. But it's easier for the institution's "leadership" to convince their subjects to blame each other for the problems (especially by ensuring their subjects attack the weakest members of their group). It's cannibalistic behavior to suit the interests of the people making all the decisions.
 
MY issue with this is that my MacBook makes having an iPhone worth it. Everything syncs effortlessly. I generally upgrade every few years, but with nothing exciting going on in MacBook development it's hard to justify almost $3k (can't believe how expensive top of line MBP are now) for updates that do very little in terms of usability for me.

Apple PowerBook G4 Titaniums and every newly designed MacBook Pro had these prices upon launch as well. At least in Canadian Pricing since 2001.
 
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They all seem to acknowledge that in-order to write apps for iDevices, developers need a Mac and MacOS. I just had a scary thought.... what if Apple releases XCode(and other iOS dev tools) for Windows? (I hope no one at Apple is reading this)

I can already build iOS, WatchOS etc apps in Windows using Xamarin. On the Surface I can actually test the apps using touch.
The only missing piece of the puzzle is xCode - requiring me to use a Mac - currently my work machine as my trusty dream machine (macBook Air) is borked :(

So, Santa. If you're out there, All I want for Xmas is xCode (just tidy it up a bit first) for Windows.
 
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They were never creating in thinking outside the box in the last few years. And besides, at the age they're in now, they're way out of touch with today's consumers. They THINK they know what we want but they actually don't. They lost the ability to create a 'need' and focused on vanity design which destroys the essence of the company's mission statement.

I don't think buying AMD would solve the problem. In fact, buying out AMD would be a sign of 'admittance' that they can't do it themselves, unable to transcend the chip industry. The addage of 'if you can't beat them, join them' is true. But it's more true if ' you can't beat them, BUY them ' is much more relevant.

Buying Beats was a weak move. And Tim LOST control over his execs. And the ecosystem is weakening because they have not updated their desktop line. That, to me, is a HUGE mistake. Microsoft kicked their a$$es with their latest desktop innovation, a machine that could have been the new iMac. In regards to blinders, yes they've had those on for a long time and got blindsided with arrogance and ignorance, a dangerous combination. I had a feeling something was very wrong when the desktop has not been updated in the last few years, thinking it must have been related to management and engineer issues.

They don't have a choice but to build a new iMac that competes with the Surface Studio PC. They can't afford to keep the same design anymore. And Tim has less than a year to pull this off or there will be an Apple Meltdown come 2017.
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Apple has NO choice but to bring out a new iMac design that competes with the Surface Studio and they may have to find a way to refresh the OS X user interface design, if they want to keep it dynamically interesting compared to Windows 10. But yes, Win 10 is one of Microsoft's best operating systems I've seen in a long time. They did a good job keeping it functional without the gloss and flash.
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The modest update rumor is the most likely scenario. They screwed themselves over because whatever they're working on now was already started over a year or two ago. If the updates are going to be modest in 2017 with the same iMac designs, Tim's career as CEO is finished.

The only way to make this company competitive and rebuild the desktop team is to get rid of him and bring in a new CEO from the outside. We can't have an a$$kisser from the inside playing favorites. Diverting the OS X and desktop engineers to iOS is a mistake. Especially wasting 4-5 years on the Apple Watch. I suspect that is what siphoned off the desktop team.

They don't have a choice but to bring out a completely revamped iMac with a touchscreen for 2017. If they wait any longer, by then the Surface Studio PC will get cheaper by the next iteration and Microsoft will start to make more gains.

Cook made the huge mistake of pooh-poohing the Surface Pro and Satya's vision.

EDIT: Oh, and they really, really need to get rid of Jony Ive. They need a new design language from scratch. He's not the savior of this company. Never was. He has talent but only if given direction by one who has CREATIVE taste unlike Cook.

A lot of good points. Frustrating for me to see the Microsoft Studio design, which is something very similar I sketched and sent to Apple about 5 years ago. I made it a lay down 27 inch iMac. Not exactly like the studio, but with that basic idea. It is an obvious evolution that comes from USING a product (Which I swear many at Apple do not do)

I also agree with your Jony Ive assessment. He is good when challenged, when Steve did that they came up with great ideas.

The Mac drove people into the ecosystem and if they don't do any more Mac the rest will die

I would like to see a trackpad device that works like an iPad or iPhone or enable us to use those as input devices.

Say, prop up my iPad or iPhone and see on the screens what I am doing. The touch bar is in a bad location (unusable in clamshell mode) and while the idea is not bad, the execution is bad.

I had to laugh when TC said that Apple may pull on strings without knowing what there will be at the end. (Something like this)

All fine and well, but when you pull and there is nothing attached, you should feel that and try another string.
 
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I'd like to add to this ....

iPad Pro 12.9" + MacBook 12" + MacBookPro base (no TouchBar) = confusing and far too closely overlapping lineup.

MacBook's should start at 13" ... actually the non-touchbar MacBook Pro should just replace the MacBook. That DUMB No FAN MacBook should be abolished ... it's M core cpu is STILL too underpowered ... just bump the power in iOS and Give the iPad Pro's (9.7/12.9") models their DUE DILIGENCE in FULLY replacing a laptop. Give developers something MORE than can squeeze out. Swift is nice but what do I know I just started learning it and programming as a whole.
I think you don't understand mobile computing
 
All I want from Apple is an iMac that works exactly like Microsofts Surface Studio desktop. I really don't know why Apple is the last to figure out how to make a desktop computer that tilts and drops into a drawing position. Wacom had a display that did just that for years and the iMac was already built with a nice all in one display that could easily do that. They have the knowledge to do it from working on the iPad Pro and they have the tool in the form of the Apple Pencil. So why don't we have an iMac that allows us to use all this amazing tech?! I think Apples R&D needs some risk takers willing to try a lot more fan made ideas and see what is useful and what is not.
[doublepost=1482416318][/doublepost]I don't know about the rest of you but I really miss Steve Jobs.
 
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The corporations would have to choose between higher profits and foreign industry, or lower profits and local industry. Guess which choice they'll make? Guess which choice they're actively forced into making due to "fiduciary responsibility"?

(Emphasis added.)

This represents a fundamental misunderstanding of American corporate law, and calls everything else written into question. For the record, there is no requirement that a corporation simply work to maximize profit. Fiduciary responsibility, plainly put, means that a corporation must use great care in executing on its stated goals and purposes (stated in articles of incorporation and requisite by-laws). If shareholders do not approve of how management is fulfilling that fiduciary responsibility, they may either replace management or sell their shares. Most corporations list a variety of goals and purposes, and the "business judgment" rule in corporate law effectively bars review of management decisions.

The stated purpose of Apple, Inc.:

The purpose of this corporation is to engage in any lawful act or activity for which a

corporation may be organized under the General Corporation Law of California other than the

banking business, the trust company business or the practice of a profession permitted to be

incorporated by the California Corporations Code.

Restated Articles of Incorporation, Apple Inc. 6 June, 2014
 
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Then I won't be buying one. That's a ludicrous price for a keyboard. Especially a disposable keyboard (you know it'll have a wireless design with a non-user serviceable battery glued in). Besides, it'll also probably have the same ludicrous sharp edges as the current BS "magic" keyboard. Seriously, what the hell is wrong with the designers at Apple? Doesn't anyone actually USE what they make over there??

Yes, but Apple will call it Magic Keyboard Pro with TouchPad and -ID. (MKPTPnID) It uses the same second gen. butterfly keys as MBP 2016 does. And it will be THIN! And it works with iPad Pro as well.

:p
 
Yep.... I already *did* buy my first non-Mac in over 10 years with the last notebook computer purchase I made. I went with a Dell XPS 13 running Ubuntu Linux.

I really don't think any of the Linux distros have ever risen to the level of being the "best" OS for a desktop or portable computer. But they've gotten good enough so they're very functional on the right hardware. It's certainly been good enough for me to use with a "second computer" I carry around when I'm traveling.

My primary machine is still a 2013 Mac Pro workstation on my desk with a 3 monitor setup and external "e-Box" RAID array connected via Thunderbolt. It's a great system, but it's starting to show its age. The Thunderbolt array has a drive tray with a bad LED status light on it, for example -- and just the fact I can't run the latest displays at full resolution is something to consider, too.

If Apple doesn't release a compelling Mac Pro upgrade this year, I'll probably switch to a high-end Windows workstation as my primary computer by the end of 2017. No matter what Apple does with the iMac, I just don't consider it an appropriate choice for how I work. The all-in-one design has too many compromises like using a laptop style logic board inside to control heat issues. That, in turn, means a big compromise in video GPU performance. And as I want to run multiple displays, it stinks when you can't get all of them to match perfectly with each other. The iMac guarantees you'll have that hassle.


It is a total shame that Apple can take a great product line and kill it off by simply ignoring it. My next laptop will not be a Mac, and once I switch to Ubuntu or Windows, I won't care as much about an iPhone or iPad. Seems like a bad marketing move to me, but hey...they make so much money on phones they clearly don't care. Right now, any way.

Tim Cook = the modern John Scully.
 
If there will be no official news about an upcoming new MacPro before end of march I will step over towards Windows. As a long time Apple MacPro user in need for power over design I simply can't continue buying expensive but inferior Apple computers any longer.

So I really really hope a new MacPro will be annouched, if not then I'll invest in an ugly looking but far more powerfull PC computer.
 
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Isaac, so if you have that mentality - why did you buy a MacPro in the first place? You don't buy Macs if you value power over design. With the MacPro, you value overall design, software, ecosystem, developer tools and other metrics as well as needing performance.

I can understand if you bought the MacPro and are doing things with it, that could use a speed boost now after time - sure, that's fair. But someone who needs raw power over design would never actually run a MacPro in the first place.

Unless you're dumb ;)
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Great first post and I wholly agree. I am not sure what 'magic' people are expecting in new releases.

However, the mac pro really needs an update. The mac mini is probably dead and for me the LG monitor is disappointing in aesthetical terms but yes seems to be a very nice monitor never the less.

I personally didn't expect anything more in the MBP updates/

The innovation moving forward is not really in computing per se, but more in AR / AI etc.

Really, what more can you do with a laptop? Add a touch screen with finger prints all over it? I would have a MBP any day over a surface book and I benefit from the stylus input [my iPad pro does a better job for what I want though].

For me it is about buying the best tool for the job - proper desktop at the desk , 15" for working at home / away and a more portable 12 / 13" for personal use. iPad pro's for sketching, creation and content browsing. Works very well for me [and Apple too as I believe this is how they have set up their system]. A single 15" is not good enough for my desk, an iPad not good enough for my work, a 12/13" screen too small, blah blah blah. Managing all this is very easy too with everything on the cloud [all files / music / pictures etc]

Its just like Pokemon - gotta have them all.

For sure, and I agree with your post as well that things are starting to need an update now - again, that's more up to what is available to upgrade to as Intel has fallen behind on their yearly release cycles for the past few years.

Apple's system as you has mentioned is great. Specific tools for specific jobs - and trying to make the best product in each of those categories they possibly can instead of doing the stupid **** that Microsoft and partners do where "once size fits all" and ends up not being great in any one single category of functionality.

One thing I am really hoping Apple wakes up to and doesn't follow the path on... is dropping products like their Thunderbolt displays, for some plasticy piece of crap like the LG monitor. Yes, Apple monitors are LG and Samsung panels in a fancy case... but Apple (as you can see with the LG screen out now) takes that display, and marries it to a very functional and useful set of I/O ports that match up nicely with their systems and especially MacBooks, that turn the monitor into a nice docking station. On top of that, they make everything look visually appealing.

Part of the reason I bought into Apple was that they cared about every aspect of a computer... from the case, to the cooling and cooling system noise, to the mainboard layout and internals being very neatly designed. Truly great systems for people who value true quality. A stark contrast to the cheap plasticy **** that are the typical off-the-shelf Windows PCs. The LG display is a big dissapointment and I hope they smarten up.
 
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