It because Tim Cook and the Execs are not creative on thinking outside the box. With all that R&D money waste on meaningless emojis. And with them blame Intel and suppliers for issues. Apple can essentially buy AMD to R&D and produce their future of AI, VR, and every chip needed in Mac lineup. That's why Tim Cook's future roadmap seems like he's waiting for the next decade to put anything meaningful out. Apple is on the verge of losing their ecosystem and Iphone X can't save them with managements blinders on. Sad but Scully=Cook is letting apples core rot. I'm leaving Apple products totally if nothing materializes by 2018
They were never creating in thinking outside the box in the last few years. And besides, at the age they're in now, they're way out of touch with today's consumers. They THINK they know what we want but they actually don't. They lost the ability to create a 'need' and focused on vanity design which destroys the essence of the company's mission statement.
I don't think buying AMD would solve the problem. In fact, buying out AMD would be a sign of 'admittance' that they can't do it themselves, unable to transcend the chip industry. The addage of 'if you can't beat them, join them' is true. But it's more true if ' you can't beat them, BUY them ' is much more relevant.
Buying Beats was a weak move. And Tim LOST control over his execs. And the ecosystem is weakening because they have not updated their desktop line. That, to me, is a HUGE mistake. Microsoft kicked their a$$es with their latest desktop innovation, a machine that could have been the new iMac. In regards to blinders, yes they've had those on for a long time and got blindsided with arrogance and ignorance, a dangerous combination. I had a feeling something was very wrong when the desktop has not been updated in the last few years, thinking it must have been related to management and engineer issues.
They don't have a choice but to build a new iMac that competes with the Surface Studio PC. They can't afford to keep the same design anymore. And Tim has less than a year to pull this off or there will be an Apple Meltdown come 2017.
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The Mac OS has (arguably) always been superior to Windows. This is irrelevant. Windows overtook Apple and it has stayed that way, ALWAYS.
Microsoft (and their OEMs) is now producing compelling hardware too (ironically taking Steve Jobs' famous advice), and hardware that make Apple hardware look archaic in comparison. Windows 10, despite being Windows, is the best Windows Msoft's ever made. I was actually impressed, even if it lacks the polish us Mac users are used to. But the masses, the computer-buying masses aren't used to Apple's polish, and W10 hardware is way more interesting than Apple's at this point.
Apple has been spinning its wheels since 2012/2013.
Apple has NO choice but to bring out a new iMac design that competes with the Surface Studio and they may have to find a way to refresh the OS X user interface design, if they want to keep it dynamically interesting compared to Windows 10. But yes, Win 10 is one of Microsoft's best operating systems I've seen in a long time. They did a good job keeping it functional without the gloss and flash.
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"We Have Great Desktops in Our Roadmap"
"Mac fans shouldn't hold their breath for radical new designs in 2017 though. Instead, the company is preparing modest updates…"
So it's going to be a long road trip and we should stop asking "Are we there yet?"
The modest update rumor is the most likely scenario. They screwed themselves over because whatever they're working on now was already started over a year or two ago. If the updates are going to be modest in 2017 with the same iMac designs, Tim's career as CEO is finished.
The only way to make this company competitive and rebuild the desktop team is to get rid of him and bring in a new CEO from the outside. We can't have an a$$kisser from the inside playing favorites. Diverting the OS X and desktop engineers to iOS is a mistake. Especially wasting 4-5 years on the Apple Watch. I suspect that is what siphoned off the desktop team.
They don't have a choice but to bring out a completely revamped iMac with a touchscreen for 2017. If they wait any longer, by then the Surface Studio PC will get cheaper by the next iteration and Microsoft will start to make more gains.
Cook made the huge mistake of pooh-poohing the Surface Pro and Satya's vision.
EDIT: Oh, and they really, really need to get rid of Jony Ive. They need a new design language from scratch. He's not the savior of this company. Never was. He has talent but only if given direction by one who has CREATIVE taste unlike Cook.
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