Compete properly with Nextflix by spending $30B on paying gifted people to create it or give up on this half-assed add-on to Apple Music. Personally if I was running Apple and could do anything I wanted I'd spend whatever it took to acquire Netflix—provided I could keep the content contracts—and I'd let them run as an independent part of Apple while I'd put together a team to build much nicer apps to navigate their content and then a couple of years in announce all these new apps and Apple TV—the service. I'd charge a flat rate of $12.99 for the service (on other platforms) and charge Apple ecosystem watchers less at $7.99 — $9.99 or similar and go from there. Nextflix owns streaming. With all the money Apple has there's no reason they shouldn't own Netflix and streaming.
Stage 1. Acquire > Stage 2. Build apps, rename & instroding special Apple ecosystem pricing (9.99) along with huge new content deals to justify $12.99 price increase on other platforms. Stage 3. Introduce subsidised fully integrated Apple television in upgradable Apple TV brains. Sign 3-year contract $69 per month, get "free" 55" Apple television.
Ok I'm going to bed now.
It's what's missing...
One place/home/hub for Netflix, Spotify & Alexa.
Apple is actually so far ahead people can't even begin to understand.
Will it fit in a circle?Apple should build an actual Westworld instead.
is there going to be a new apple tv?
They're moving from doing a few things well, to doing everything poorly.Stick with your core competencies Apple and that doesn't include creating movies and TV shows.
Stay away from media creation / ownership - once that becomes a big enough component of your organization you go to war with your users (because they "steal" your product) and the companies interests (protecting IP ownership and control) no longer match those of their customers (see Sony). Apple needs to stay away from that area and just make great hardware. JMHO....
They fired those folks years ago.Good gracious me, some people in this world really are thick.
Does anyone think they will be pulling their best innovators and engineers from MacBook projects and asking them to write movie scripts?
Haha! Melts.
You have absolutely no idea how contracts and licenses in the entertainment industry work. This is never ever going to happen.Still waiting for a iTunes store subscription though. Willing to pay up to around £30/mo for unlimited access to music, movies and TV shows as long as it covers everything on the store, including brand new releases.
screw the headphone jack. Love love love the airpods!How about producing a real Macbook Pro and a iPhone with a headphone jack
I do not defend Apple when they do stupid things. Why would you think such a thing?
Apple is simply creating exclusives, like all their competitors do. How does that compare to opening whorehouses?
Maybe a buddy cop show starring Justin Long and John Hodgman![]()
You have absolutely no idea how contracts and licenses in the entertainment industry work. This is never ever going to happen.
Some of you people want to may minimal fees to watch the best shows and movies and listen to the best music. You do realize that if the content producers can't make money they will have no reason to create new content, right?