I don't believe in climate change and am dead set against "the liberal agenda". Further, I believe Lisa Jackson behaved abominably while at EPA and it is shameful for Apple to employ her. This is a gimmick, sort of like Apple's 100% renewable energy posture. Still, it is not a harmful gimmick, except perhaps in respect of higher prices. And you are correct that being resourceful is a good thing. For example, one day the plastic detritus floating around the oceans will be recognized as an extractable resource, and there will be drone vehicles skimming up plastic to recycle, like great baleen whales gargling on plankton.