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Apple debuted a number of videos at its special event yesterday and it has now posted a number of them on YouTube.

Before introducing the company's newest iPads, Tim Cook ran this 'Life on iPad' spot "to celebrate our customer's creativity and genius in using their iPads." The two-minute film shows the iPad being used in a wide variety of different situations, including in a surgery suite, by musicians, firefighters, tourists, football players, and many more.

We've posted the last film, about the production process behind the Mac Pro, in a separate article that more closely examines the process.

[Update]: As pointed out by Mashable, the narrating voice of the "Pencil" TV ad for the iPad Air is none other than Breaking Bad star Bryan Cranston.

Article Link: Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos
 
Lovely adverts, I particularly like the very last scene from the first advert where the guy is in a tent on the mountain, lovely shot :)
 
Apple getting back to where they need to be.
Making great products and creative commercials.
2013 has been a fantastic year for them, despite the inanity from the naysayers.
I have an ikling 2014 is going to be even better.
 
Absolutely love the advert!! My favourite one of the last few years for sure!
 
I'm liking these 1:00 commercials rather than traditional :30 seconds. Might cost more, but they leave a longer lasting impact.
 
I loved the pencil ad. Didn't expect the ending but the creativity behind it was brilliant.
 
if I have to watch one more Jony Ive Scientology style head tilt brainwash video I'm going to have to throw up
 
Pencil ad is cool, iPad Air name is not. Especially when there is a smaller, ligher iPad available. I think "iPad" was a perfectly decent, gimmick-free name as it was.
 
The pencil ad is very good, until they announce the iPad's name. Still think iPad Air is too cliché, even for Apple.

I love the background theme in this ad. Does anyone know where I can find similar music though?
 
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