Apple Posts iPad Air Introduction, Life on iPad, and 'Pencil' TV Ad Videos

[Taipan]

Love the pencil ad! Though I think it would be even better if they drove the camera upwards to fade the iPad into view instead of lifting the iPad.

 

[4Apples]

Well done!

I LOVE the new iPad commercials!! The pencil ad so brilliant and the life ad so inspiring!! Makes me want to go buy the new ipad even though I already have the 3rd gen and don't need one. Very well done!

 

[thirteen1031]

^^ What an innovative company.. they're copying commercials...

Well, Samsung copied Apple's tablet, so I think fair is fair that Apple get to copy Samsung's commercial. And, as usual, Apple has made it better, more effective and more memorable while showing not only how thin the tablet is, but indicating all it can do. Thus, they've shown Samsung, yet again, how it ought to be done.

 

[macmulisha]

Anyone know if that is an app or video playback during the football segment in Life on iPad?

 

[dporter15]

Hey does anyone know the name of the desk featured in the Pencil ad? I'm just curious as I really like the desk.