Apple Posts iPad Mini Intro, TV Ad, and Keynote Video

[MNT]

At 37 seconds in length, I think the iPad mini smart cover video is just that, a web video, not an ad headed to television.

 

[coder12]

Today, Apple showed off some of the best ads I've seen from them in quite some time. The smart covers ad actually made me smile when I saw the paint-dripping effect.

 

[Drunken Master]

At 37 seconds in length, I think the iPad mini smart cover video is just that, a web video, not an ad headed to television.

They'll probably make a shorter version for TV, not unusual at all.

 

[wackymacky]

Reminds me of the first iPad announcements / ads when we were told be apple that the iPad wasn't just a big iPod touch, just because it was bigger.

 

[Dan in VA]

Someone needs to buy Sir Ive a new shirt. That is the same one he wore when shooting the iPhone 5 marketing video. If you're going to wear the same outfit, at last pick one with some flair, like Elizabethan era tights, collar, and ruff.

 

[Iconoclysm]

"There is inherent loss in just reducing a product in size"

Then they reduced the product in size.

But they didn't "just" reduce a product in size - that was the point. Or did you miss that?

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Someone needs to buy Sir Ive a new shirt. That is the same one he wore when shooting the iPhone 5 marketing video. If you're going to wear the same outfit, at last pick one with some flair, like Elizabethan era tights, collar, and ruff.

Maybe he did all the vids on the same day?

 

[haruhiko]

"If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.

What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original."

Wow, the marketing bs is blowing me away!

They didn't take the original iPad and reduce it. They just took the iPad 2 and reduced it.

 

[wikus]

This might be the hottest item of the Christmas shopping season.

I'd still prefer a Nexus 7 over the iPad Mini.

 

[shadowtrogan]

Total garbage:

These "smart cases" are trash. I bought one for the "new" iPad and the stitching came apart and the material began to tear within a month. Had to break out the stitch kit and ghettofy it. This is a sales project, don't be fooled. These cases are trash.

iPad mini... Really? I am becoming more and more annoyed with Jon Ivy. Guy is a bull $h.it artist.

It's about time to buy MSFT again.

 

[Technarchy]

I'd still prefer a Nexus 7 over the iPad Mini.

I dont care

 

[BvizioN]

Does anyone know the background song on the iPhone 5 video on last night's keynote "it's a new day" Sounds like U2 but not sure.

 

[wikus]

I dont care

So you only care about 'the hottest christmas item' when theres an apple logo on it?

 

[dreadnort]

LOL, Americans seem to have a thing for English accents, more and more of them showing up on TV. I think they find them "authoritative". I find them pretty annoying, especially the broad ones

Your not alone most English find american accents just as annoying

 

[sbojevets]

i had always wanted a tablet that was smaller than the 9.7 inch ipad but was never keen on the other 7 inch nexus playbook or kindle. now apple can take my money in about 1 year. an updated ipad mini is what i will definitely buy next year but for now i will just use my ipad 3.

 

[Technarchy]

So you only care about 'the hottest christmas item' when theres an apple logo on it?

No. I've already conceded that the Wii U will have equally strong allure.

Last I checked, the Nintendo logo is not an Apple.

 

[Sabenth]

the ads do nothing for me but i do like the mini and the price is not that bad £60 over marked but at least its not £300 like some were think it would be they missed the boat with giving it a retina screen though

 

[wikus]

No. I've already conceded that the Wii U will have equally strong allure.

Last I checked, the Nintendo logo is not an Apple.

Wii U is not a tablet.

 

[Sound Evolution]

Cool , 1:10 of the video is recorded in the Netherlands. See the Amsterdam streetcar (tram) and the dutch bikes on the background...

 

[Anuba]

Poor Jony, he must reek after wearing the same T-shirt for 10 years and being locked inside a white room where they have him say random adjectives they can edit together to promote any product they want.

"It's magicifantly amazilicious."

"Cut, print, next."

"The exquisite chromesticity of the diamond polished chamfered anodized aluminium unibody edge provides a perpendicularly pontificant and lush contrast to the rugged aesthetic of the silky crispness of the hammered bezel that appears to float in mid air"

"Cut, print, next."

"And to think that something so thin and so light could be lighter than something so thin..."

"Cut, print, next."

"You want to lick it with your penis."

"Cut, print, next."

"AluminIum".

"Cut, print."

 

[nutjob]

Your not alone most English find american accents just as annoying

Well, the English do love to whinge, don't they.

 

[anthonyp01]

These videos have almost become funny. Ok, here is how great this technology is and how I sat on the toilet this morning and thought "This will change my life".

 

[rei101]

Ad doesn't feel very inspired or inspiring.

Oh well.

I felt the same thing, it lacks of everything and is not a bad production. It is just... nule. Next time I will change channels because is so monotonous.

 

[redscouser]

I-Glasses

Next thing Apple will bring out “I-Glasses" you will need them after using the iPad mini.

 

[Anuba]

These videos have almost become funny. Ok, here is how great this technology is and how I sat on the toilet this morning and thought "This will change my life".

Yeah, they've entered the realm of self-parody now. Last night's keynote left me with an uncomfortable feeling in my gut... like, "I love your products, please don't be weird creepy aliens, I don't wanna know that that's what you are, anymore than I wanna see documentaries on how hot dogs are made."

 

[UpProid]

the perfect experiment to fight competitors with 7'' tablets, waiting to close the game with an iPad Mini with Retina Display next year ... the perfect gift for christmas 2012.