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Apple Posts iPad Mini Intro, TV Ad, and Keynote Video
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Come on. He's the face of it. Whether he writes it or not, he must approve of it. So he must buy into it. He's high enough that, if he doesn't want to say something, he won't.
And whether it's Apple's POV or his, it's still annoying. You tried to hit a market need. That's totally fine - accept it.
"If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original."
This is the first time he has given a background to a product that felt awkward in it's wording and thought. It also made me think...the concentration analogy works, but certainly it could have been said better or with more depth to the meaning. Didn't care for this introduction.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original."
This is the first time he has given a background to a product that felt awkward in it's wording and thought. It also made me think...the concentration analogy works, but certainly it could have been said better or with more depth to the meaning. Didn't care for this introduction.
Hilarious! Look I love Apple and own many of their products, but that introduction video was painful to watch. They should not have made one for the iPad mini. It's a classic example of why they are mocked for those videos. It's a friggin small iPad, it doesn't need a bunch of eclectic and artsy adjectives delivered by subtle accent to point out how magnificent it is or isn't. If you haven't watched it already, this video is exactly why I laugh so hard at spoof videos such as this:
http://www.youtube.com/watch?v=XNBP18nrRdw
You can't expect a revolution every time Apple releases something, and it's really not fair considering they have more game changers under their belt than most other companies.
Sometimes I wonder if this disappointment comes out of the fact that if Apple doesn't release a game changer, it means that there'll be nothing new for Samsung, Google or Microsoft to rip off -- so now their products will remain evolutionary too until Apple starts some new revolution that they can get in "me too!"-line for, so that their fans can buy the copies a year later and then claim that "Apple has accomplished nothing, they're just playing catch-up" (and of course, the mandatory "Apple never invented anything"/"iSheep are clueless about technology").
The guy TALKS like that, he always did. Check the video about the 20th Anniversary Mac... he had more hair back then, but he was just as anal about trivial details and rambles on poetically about... what was it... microscopic "flakes" in the "lacquer"? Read Jobs' bio. Anal-retentive Jobs found a soul mate in anal-retentive Ive, they would talk enthusiastically for hours and days about the "essence" and "purity" of design. There was one story about some time they were looking at knives in a store in France and one of them spotted a tiny bit of glue between the handle and the blade. They both felt it ruined the purity of the utensil (and then they probably rushed out and barfed together in disgust).
This video isn't Jony the marionette saying what he's been told to say, this is Jony when he's been told that he can only ramble on for 5 minutes. Otherwise he'd go on for hours and continue down to molecular level until he discovers that the director has drifted into a coma out of boredom.
Jony Ive makes everything sound amazing. I love the way he goes over every step of the process in great detail. I'd enjoy hearing him narrate an ad for a toaster:
"We didn't just create another toaster, we reinvented it. The new iToast uses state of the art technology to bring you the thinnest casing ever. The infared radiation is so precise that it cooks every inch of the bread evenly on both sides. There's never been a toaster like this."
"We didn't just create another toaster, we reinvented it. The new iToast uses state of the art technology to bring you the thinnest casing ever. The infared radiation is so precise that it cooks every inch of the bread evenly on both sides. There's never been a toaster like this."
Because it's what he does.
Man, the guys at BadLipReading.com would have a field day with an Apple Keynote and/or product video, they need to do that yesterday...
If there is a 'best post' award, your original post should win it! I just reread it again... the 'lick it with your...' one is crazy, and the funniest is the long one about 'pontificant and lush contrast ' one had me rolling on the floor!
THANK YOU!
I feel unnn-whelmed, too much...too little...?
I found yesterday curious. The iPad Mini was simply dreary and I love shopping!
If they had made a slimmer, small enough to fit in my trouser pocket, like a Kindle can then I'd have been excited...not that way
....
Also Apple seemed to be selling too hard: a billion iPads and thank you iPad3 owners who got screwed with a slow CPU and now we bring you the iPad4...oh and all the new dongles...oh and the slimmer than ever imacs...oh and the new 13" MacBook Pro Retina...oh and the new iBook maker thingy and oh look at this pencil and look at our iPad mini and now let's all laugh at those consumers with too little money so they bought the Nexus 7" 8GB for $199.
An exciting day that made me see how scared Apple is of MS Surface RT and Google's Nexus..which by the way I bought because it's thick plastic case does not scratch!
Love my MacBook Air but yesterday was the first time I saw Apple scared. They will sell millions but they need to sell billions.
I found yesterday curious. The iPad Mini was simply dreary and I love shopping!
If they had made a slimmer, small enough to fit in my trouser pocket, like a Kindle can then I'd have been excited...not that way
....Also Apple seemed to be selling too hard: a billion iPads and thank you iPad3 owners who got screwed with a slow CPU and now we bring you the iPad4...oh and all the new dongles...oh and the slimmer than ever imacs...oh and the new 13" MacBook Pro Retina...oh and the new iBook maker thingy and oh look at this pencil and look at our iPad mini and now let's all laugh at those consumers with too little money so they bought the Nexus 7" 8GB for $199.
An exciting day that made me see how scared Apple is of MS Surface RT and Google's Nexus..which by the way I bought because it's thick plastic case does not scratch!
Love my MacBook Air but yesterday was the first time I saw Apple scared. They will sell millions but they need to sell billions.
Johnny Ive, your a brilliant guy but please stop doing this type of infomercials. They are becoming tiresome and dated
The piano add is by far one of the more effective ads I've seen from Apple in a while. Simple and yet extremely powerful at the same time. It very closes resembles Steve's ideology...
When they take that approach and apply it to not only products, but their advertising as well... you end up with an amazing ad like the Piano Duet
When they take that approach and apply it to not only products, but their advertising as well... you end up with an amazing ad like the Piano Duet
I found yesterday curious. The iPad Mini was simply dreary and I love shopping!
If they had made a slimmer, small enough to fit in my trouser pocket, like a Kindle can then I'd have been excited...not that way
Also Apple seemed to be selling too hard: a billion iPads and thank you iPad3 owners who got screwed with a slow CPU and now we bring you the iPad4...oh and all the new dongles...oh and the slimmer than ever imacs...oh and the new 13" MacBook Pro Retina...oh and the new iBook maker thingy and oh look at this pencil and look at our iPad mini and now let's all laugh at those consumers with too little money so they bought the Nexus 7" 8GB for $199.
An exciting day that made me see how scared Apple is of MS Surface RT and Google's Nexus..which by the way I bought because it's thick plastic case does not scratch!
Love my MacBook Air but yesterday was the first time I saw Apple scared. They will sell millions but they need to sell billions.
I have loved and used Apple products for years but I dont like what Im seeing. What I see is greed motivated products.
The major shareholders of apple are pressuring the company to shorten life cyles and turnout stuff forever faster. This story will not have a happy ending if it continues like this. They just cant keep up with expectations without eventually tripping
I love apple products but I think they go so overboard in these new product videos...they always act as if some basic concept is the most unbelievable invention ever...they reduced the size of the ipad...it's a good product because it's more mobile and less expensive. That's it. But it's not some amazing feet of engineering that apple achieved by moving the heavens and the earth, as they make it out to be.
I think these lame videos actually discredits apple's achievements with the more pragmatic customer base since apple makes these obvious advances seem like impossible implementations. So their marketing, I believe, is actually backfiring since the marketing deters potential customers from even looking at apple products because of the perceived notion that apple is blowing the merits of their products out of proportion.
If apple focused more on what actually makes their products different and better (rather than simply showing a slow-rotating ipad with kindergarden music and a british spokesman who is easily impressed by every obvious product implementation), they would sell even more products and seem more like a credible company that even non-artists could be a part of.
Techies should be the heart of the customer base, not 4 year-olds and liberal arts majors...and techies have every reason to be the heart of the customer base...because from a pure, technical standpoint, apple products blow away the competition. So apple needs to market to the techies a little more than they have now (while still including the 4 year olds and liberal arts majors).
For example...emphasize the actual hardware of products more. right now, they just gloss over the hardware...hardware in these products are killer, and the crux of why apple products work so well. Talk about how seamless and fast media syncing is, how reliable and fast the user interface is. These points are mentioned...but are not hammered home enough. These are the things that make apple products amazing and what will get the techies more interested, and hence, explain the enthusiasm over the apple products.
I think these lame videos actually discredits apple's achievements with the more pragmatic customer base since apple makes these obvious advances seem like impossible implementations. So their marketing, I believe, is actually backfiring since the marketing deters potential customers from even looking at apple products because of the perceived notion that apple is blowing the merits of their products out of proportion.
If apple focused more on what actually makes their products different and better (rather than simply showing a slow-rotating ipad with kindergarden music and a british spokesman who is easily impressed by every obvious product implementation), they would sell even more products and seem more like a credible company that even non-artists could be a part of.
Techies should be the heart of the customer base, not 4 year-olds and liberal arts majors...and techies have every reason to be the heart of the customer base...because from a pure, technical standpoint, apple products blow away the competition. So apple needs to market to the techies a little more than they have now (while still including the 4 year olds and liberal arts majors).
For example...emphasize the actual hardware of products more. right now, they just gloss over the hardware...hardware in these products are killer, and the crux of why apple products work so well. Talk about how seamless and fast media syncing is, how reliable and fast the user interface is. These points are mentioned...but are not hammered home enough. These are the things that make apple products amazing and what will get the techies more interested, and hence, explain the enthusiasm over the apple products.
Hyperbole is fairly harmless and rather entertaining at times, but one thing that annoys the hell out of me is when they waste breath on repeating the very, very, very obvious. Why even say something that any multi-cell organism can figure out?
"It's the best [insert product name] we've ever made."
O RLY? My pants disintegrated in amazement. As I sit here pantless in a small mound of cotton fibers, I wonder if my pants were actually expecting him to say "This is the third best iMac we've made"...?
Last night they outdid themselves by actually referring to two different products as "The best product we've ever made". The iMac was the best Apple product ever made, then minutes later the iPad mini was the best Apple product ever made. Poor iMac, dethroned after only 15 minutes, and 2 months before it hits stores.
"It's the best [insert product name] we've ever made."
O RLY? My pants disintegrated in amazement. As I sit here pantless in a small mound of cotton fibers, I wonder if my pants were actually expecting him to say "This is the third best iMac we've made"...?
Last night they outdid themselves by actually referring to two different products as "The best product we've ever made". The iMac was the best Apple product ever made, then minutes later the iPad mini was the best Apple product ever made. Poor iMac, dethroned after only 15 minutes, and 2 months before it hits stores.
I find it amusing when people say "Are you English, or Australian" - seriously the accent isn't even close. It's like me asking "Are you American or Irish".
I can distinguish American from Canadian perfectly fine
I think you haven't heard enough Australian accents beyond Neighbors. "Posh" Australian accents are actually relatively close to some English accents, and easily mistakable. Everyone except the English thinks I'm English due to my accent. The English think I'm South African.
For those of you who missed the Keynote, here's a transcript:
Cook: Great, really exciting, tremendous, love, stunning, beautiful, super fast, 5 million, fantastic, incredible, amazing, love, incredibly, amazing, love, incredible, incredible, amazingly thin, fantastic, fantastic, fantastic, 3 million, incredible, 200 million, phenomenal, great, amazing, 125 million, 300 billion, 28,000, 160 million, 70 million, great, 700,000, 275,000, love, 35 billion, jaw dropping, great, fantastic, great, 6.5 billion, great, elegant, gorgeous, 1.5 million, gorgeous, beautiful, really cool, fantastic, really cool, crisp, beautiful, beautiful, really fantastic, incredible, #1, absolutely incredible, really great.
Schiller: Really excited, very big, great, best ever, love, gorgeous, gorgeous, best ever, best ever, #1, love, perfect, great, really excited, incredibly thin, huge, impressive, lightest ever, beautiful, thin, thin, beautiful, absolutely gorgeous, amazing, amazing, stunning, amazing, fantastic, beautiful, absolutely gorgeous, stunning, amazing, exciting, incredible, fantastic, great, perfect, great, great, so excited, stunning, super thin and light, love, best ever, beautiful, really impressive, best, #1, great, absolutely beautiful, stunning, amazingly thin, absolutely, incredible, remarkable, thin, thin, thinner, lovingly, incredible, unbelievable, super strong, astounding, thin, incredible, huge, huge, huge, thinner, amazingly thin, beautifully, thin, purer, thinner, beautiful, very very cool, remarkable, best, boldest ever, great.
Cook: Really cool, 100 million, unprecedented, 91%, phenomenally, love, love, beautiful, fast, love, absolutely perfect, great, great, love, love, legendary, love, amazing, so amazing, incredible, gorgeous, 80%, 2500, incredibly new, by storm, 94%, 100 million, thrilled, beautiful, really cool.
Schiller: Remarkable, incredible, so thrilling, powerhouse, huge, breakthrough, great, excitement, amazing, beautiful, exquisite, amazing, incredibly thin, incredibly thin and light, beautiful, amazing, thinner, lighter, incredibly, great, great, fantastic, amazing, thin, light, great, fantastic, thin, light, wonderfully, love, love, amazing, love, incredibly amazing, incredible, 275,000+, amazingly, thin, huge, huge, gigantic, thinner, lighter, gigantic, amazing, over 275,000, great, huge, great, incredible, amazing, incredible, great, beautiful, greatly, thin and light.
Ive/Tchao/Riccio: Very powerful, very capable, remarkably simple, amazing, so incredible, magical, 1.5 million, really excited, incredibly, great, thinner and lighter, thin, thin, amazing, incredibly thin and light, remarkable, extraordinary.
Schiller: Great, great, great, incredible, amazing, amazing, so excited, exciting, love, great, great.
Cook: Very cool, incredible, great, incredible, amazingly thin, unbelievable, incredibly thin and light, beautiful, unbelievably thin, unbelievably gorgeous, incredible, love, loved, best on Earth, fantastic.
Think I'm exaggerating? Nope, I jotted that down while watching it a second time. This is the amount of hyperbole they actually crammed into a little over an hour.
Cook: Great, really exciting, tremendous, love, stunning, beautiful, super fast, 5 million, fantastic, incredible, amazing, love, incredibly, amazing, love, incredible, incredible, amazingly thin, fantastic, fantastic, fantastic, 3 million, incredible, 200 million, phenomenal, great, amazing, 125 million, 300 billion, 28,000, 160 million, 70 million, great, 700,000, 275,000, love, 35 billion, jaw dropping, great, fantastic, great, 6.5 billion, great, elegant, gorgeous, 1.5 million, gorgeous, beautiful, really cool, fantastic, really cool, crisp, beautiful, beautiful, really fantastic, incredible, #1, absolutely incredible, really great.
Schiller: Really excited, very big, great, best ever, love, gorgeous, gorgeous, best ever, best ever, #1, love, perfect, great, really excited, incredibly thin, huge, impressive, lightest ever, beautiful, thin, thin, beautiful, absolutely gorgeous, amazing, amazing, stunning, amazing, fantastic, beautiful, absolutely gorgeous, stunning, amazing, exciting, incredible, fantastic, great, perfect, great, great, so excited, stunning, super thin and light, love, best ever, beautiful, really impressive, best, #1, great, absolutely beautiful, stunning, amazingly thin, absolutely, incredible, remarkable, thin, thin, thinner, lovingly, incredible, unbelievable, super strong, astounding, thin, incredible, huge, huge, huge, thinner, amazingly thin, beautifully, thin, purer, thinner, beautiful, very very cool, remarkable, best, boldest ever, great.
Cook: Really cool, 100 million, unprecedented, 91%, phenomenally, love, love, beautiful, fast, love, absolutely perfect, great, great, love, love, legendary, love, amazing, so amazing, incredible, gorgeous, 80%, 2500, incredibly new, by storm, 94%, 100 million, thrilled, beautiful, really cool.
Schiller: Remarkable, incredible, so thrilling, powerhouse, huge, breakthrough, great, excitement, amazing, beautiful, exquisite, amazing, incredibly thin, incredibly thin and light, beautiful, amazing, thinner, lighter, incredibly, great, great, fantastic, amazing, thin, light, great, fantastic, thin, light, wonderfully, love, love, amazing, love, incredibly amazing, incredible, 275,000+, amazingly, thin, huge, huge, gigantic, thinner, lighter, gigantic, amazing, over 275,000, great, huge, great, incredible, amazing, incredible, great, beautiful, greatly, thin and light.
Ive/Tchao/Riccio: Very powerful, very capable, remarkably simple, amazing, so incredible, magical, 1.5 million, really excited, incredibly, great, thinner and lighter, thin, thin, amazing, incredibly thin and light, remarkable, extraordinary.
Schiller: Great, great, great, incredible, amazing, amazing, so excited, exciting, love, great, great.
Cook: Very cool, incredible, great, incredible, amazingly thin, unbelievable, incredibly thin and light, beautiful, unbelievably thin, unbelievably gorgeous, incredible, love, loved, best on Earth, fantastic.
Think I'm exaggerating? Nope, I jotted that down while watching it a second time. This is the amount of hyperbole they actually crammed into a little over an hour.
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