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Apple Posts New iPhone TV Ad 'Music Every Day'

Macrolido said:
Too sad that Apple features the iPhone like an iPod, It seems that Apple forgot completely the iPod and it´s end is near.
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Consumers forgot the iPod as soon as their music was readily available on multi-function devices that they carry with them already every day.

I guess Victorinox should remove the scissors from the Swiss Army Knife so that we can all live in nostalgia and carry a pair of 8" Fiskars with us everywhere?

The world has moved on.
 
Steve's Days

Koodauw said:
Good ad, but at the end it should have just had a graphic that said iPhone. No words at all.
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This ad makes you want to be part of it. It would be perfect if with no narration at the end. Like it was on Steve's days. But what can we do at a so explicit era.
 
acearchie said:
This for me is when advertising really works. They are selling an emotion and a feeling rather than trying to spoon feed you tech details.

Technology works best when it doesn’t get in the way and just lets you get on and enjoy life.
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You took the words out of my mouth.

These kinds of ads are the most effective ads, as they talk directly to your heart where decisions are made, instead of trying to reason with you and convince you with descriptions and explanations. One of my favorite books, "Start With Why", explains why this kind of marketing is so effective, and I'm just glad Apple still remembers this.

Instead of 'we have all these features! Buy our phone", this says "You love music. We're glad many enjoy music on our phones. I think you'll enjoy music on an iPhone, too." Then you're ready to pick up one as soon as the ads is over.

This and the iPad 2 ad, "We Believe", are my favorite Apple ads so far.

On the other hand, I have to agree with some others who disliked the narration. I do think it was unnecessary, and just gets in the way.

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jlasoon said:
Apple still makes computers right?
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Apple isn't a computer company anymore. That's Dell, HP, or Lenovo. Apple worked hard to become more than just a computer company, and now we're more than comfortable buying tablet, computers, TV boxes, music players, routers, and so on without any problem.

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fab gaz said:
This ad makes you want to be part of it. It would be perfect if with no narration at the end. Like it was on Steve's days. But what can we do at a so explicit era.
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Someone please do video-editing magic and make one without the narration? :D
 
From a marketing standpoint, it is interesting to note the proportion of actors/actresses of asian descent. On a global scale, it shouldn't surprise, but given media's history to gear more towards western culture, it is notable; also perhaps telling of Apple's view of the demographic opportunity.
 
Interesting they didn't mention iTunes at the end of the ad.

Maybe they're feeling the heat from the streaming music services like Spotify and wanted to emphasise that you don't need to have iTunes to listen to music on the iPhone.
 
Mjmar said:
What makes these ads so great is how real they are.
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Yes. The shower part. Spot on. Dry the fingers, play the music.

So much more can be said when saying nothing at all. We can each fill in our own words for what we see. That makes the ad an individual experience.
 
Regarding the tag line - you simply can't quantify it.

Even if the iPhone outsold any other singular phone 10-1 - how can you determine what % listen to music on one phone vs the other.

It's a nice ad. But I agree with the other comments about real life situations, lack of diverse age groups, etc.
 
Mac21ND said:
Agree - and also, I believe it's more about the overall brand. When someone ask you, "what kind of phone do you have?" most would answer, "I have an iPhone," not necessarily "... an iPhone 5 / 4s / 4 , etc;"
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I don't agree with this. They have always referred to is as iPhone (as in, "iphone plays music", etc.) rather than "the" iPhone (as in, "the iPhone plays music") which is really annoying. I don't think Apple was claiming that just this latest model iphone (iphone 5) was used for listening to music more than any other model of phone. I think they were saying that Apple phones (iPhones) are used more than any other phone. I could be wrong about that, but it was how I interpreted it.

Anyway, hopefully this is the end of "iphone does X" and "ipad does Y". If someone asks me what phone I have I always say, "I have an iPhone." I've never said and I've never heard anyone outside of Apple say, "I have iPhone"
 
Maybe I am getting sentimental in my old age but the photos and music adverts are a little touching to me.

Wait, I'm an *****...Apple is doomed if they keep this up!!!11!1!!
 
Good to see that a few of the scenes were taken in Hong Kong, e.g. 0:07-0:12 ; 0:55-end (I am a Hong Konger :p)
 
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