This for me is when advertising really works. They are selling an emotion and a feeling rather than trying to spoon feed you tech details.
Technology works best when it doesnt get in the way and just lets you get on and enjoy life.
You took the words out of my mouth.
These kinds of ads are the most effective ads, as they talk directly to your heart where decisions are made, instead of trying to reason with you and convince you with descriptions and explanations. One of my favorite books, "Start With Why", explains why this kind of marketing is so effective, and I'm just glad Apple still remembers this.
Instead of 'we have all these features! Buy our phone", this says "You love music. We're glad many enjoy music on our phones. I think you'll enjoy music on an iPhone, too." Then you're ready to pick up one as soon as the ads is over.
This and the iPad 2 ad, "We Believe", are my favorite Apple ads so far.
On the other hand, I have to agree with some others who disliked the narration. I do think it was unnecessary, and just gets in the way.
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Apple still makes computers right?
Apple isn't a computer company anymore. That's Dell, HP, or Lenovo. Apple worked hard to become more than just a computer company, and now we're more than comfortable buying tablet, computers, TV boxes, music players, routers, and so on without any problem.
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This ad makes you want to be part of it. It would be perfect if with no narration at the end. Like it was on Steve's days. But what can we do at a so explicit era.
Someone please do video-editing magic and make one without the narration?
