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Apple Posts New iPhone TV Ad 'Music Every Day'

sw1tcher said:
I'm curious to see what evidence/data Apple has to support this assertion, especially when there are more Android phones in circulation.

Image

I guess this would be true if Apple's referring to specific phone models and not phones based on OS.
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Yes, not sure where Apple could get reliable evidence for this.

I suspect that this ad will not include this statement when it airs in the UK. I know they made changes to the last one (the one about the using the iPhone as a camera) and I assume they did this so they wouldn't run into the UK's advertising laws which are a lot more strict.

Lovely ad though ... :)
 
caderousse said:
I loved this.
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The clip showed a bunch of lonely, isolated people that even have their earphones plugged in in places where they should rather listen to the nature around them.

Only the couple that shared the earphones has some form of social interaction with another human being. (The idea of sharing the earphones with a girl is actually a tribute to Steve Jobs; he used it in an interview to belittle the music sharing feature of Microsoft's Zune.)

In a world where silence has become a luxury good, this clip is rather making me sad than anything else. Walkmen were a thing of the 1980s, I thought we had evolved beyond this.

But I'm certainly not Apple's target audience. I have a pack of dogs and a wife and I rather talk to a human being than putting a headset on or send twitter messages to virtual "friends". And I'm definitely not in love with some electronic gadget and treat it like it was the only reason to live. Must be an age thing. When you're past 40, you get different priorities in life.
 
MuppetGate said:
Yes, not sure where Apple could get reliable evidence for this.

I suspect that this ad will not include this statement when it airs in the UK. I know they made changes to the last one (the one about the using the iPhone as a camera) and I assume they did this so they wouldn't run into the UK's advertising laws which are a lot more strict.

Lovely ad though ... :)
Click to expand...

Oh the UK, so cute when you act all serious.
 
Winni said:
The clip showed a bunch of lonely, isolated people that even have their earphones plugged in in places where they should rather listen to the nature around them.

Only the couple that shared the earphones has some form of social interaction with another human being. (The idea of sharing the earphones with a girl is actually a tribute to Steve Jobs; he used it in an interview to belittle the music sharing feature of Microsoft's Zune.)

In a world where silence has become a luxury good, this clip is rather making me sad than anything else. Walkmen were a thing of the 1980s, I thought we had evolved beyond this.

But I'm certainly not Apple's target audience. I have a pack of dogs and a wife and I rather talk to a human being than putting a headset on or send twitter messages to virtual "friends". And I'm definitely not in love with some electronic gadget and treat it like it was the only reason to live. Must be an age thing. When you're past 40, you get different priorities in life.
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Good for you you show us the way! [/sarcasm]

Or maybe you can do both? Listen to music sometimes and talk to people and enjoy nature at other times? :rolleyes:

Edit: BTW I am 47 and still enjoy music on my phone-I just watched the ad and gotta agree with other posts after mine-not really anti-social. Sometimes like in a library you are supposed to be quiet and not bother other people really some folks study better with music. The dancers were using music to practice their routines which is a practical use. Anyway different strokes and all.

Nice ad, really like these last two-much better than the Mac vs. Pc of the past or the current attack ads from Samsung et al.
 
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This for me is when advertising really works. They are selling an emotion and a feeling rather than trying to spoon feed you tech details.

Technology works best when it doesn’t get in the way and just lets you get on and enjoy life.

On a side note, being a brit I wasn’t a huge fan of the voiceover but since this is a series of adverts I think it is important to really emphasise the ‘photos on iPhone’, ‘music on iPhone’ and whatever comes next. I don’t think some black text at the end would have had the same effect.


komodrone said:
0:36 - What, you're going to jump into the pool with your iPhone? That'll definitely set off the water sensors.
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At my first big national swim meet I was shocked at how many of the semi-pro swimmers would psych themselves up by listening to their music and then leave there iPods/iPhones ever so close to the edge of the pool (close enough to get splashed!) and just not really care about it!
 
mactumors said:
Can anyone identify the watch at 0:30?
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Pretty sure it's The Newton by Nixon.

A116-007-view1.jpg
 
Winni said:
The clip showed a bunch of lonely, isolated people that even have their earphones plugged in in places where they should rather listen to the nature around them.

Only the couple that shared the earphones has some form of social interaction with another human being. (The idea of sharing the earphones with a girl is actually a tribute to Steve Jobs; he used it in an interview to belittle the music sharing feature of Microsoft's Zune.)

In a world where silence has become a luxury good, this clip is rather making me sad than anything else. Walkmen were a thing of the 1980s, I thought we had evolved beyond this.

But I'm certainly not Apple's target audience. I have a pack of dogs and a wife and I rather talk to a human being than putting a headset on or send twitter messages to virtual "friends". And I'm definitely not in love with some electronic gadget and treat it like it was the only reason to live. Must be an age thing. When you're past 40, you get different priorities in life.
Click to expand...

Says the guy who probably got high listening to 8-track tapes when he was under 40.

1) All those scenes were very common situations in a normal person's everyday life.
2) Listening to music with a pair of headphones in public places does not mean you are anti-social (I mean the chick on the bus should have had a conversation with the cracked out guy sitting two rows behind her? Or the chick working out was suppose to talk to people while she jump-roped instead, do you even go to a gym? lol)
3) Using Twitter/Facebook also does not mean you are anti-social (quite the opposite actually). See it's not that my generation physically talks to people less than your generation, we just hang out with people PLUS keep the conversation going outside of those times (i.e. during the time you used to smoke a j while listening to a Grateful Dead record). If anything, my generation is too social, shares too much, and never stops communicating.
 
Yet here you are posting on an Internet forum using a virtual identity, sharing your opinion with thousands of faceless people whom you have never met.

Winni said:
The clip showed a bunch of lonely, isolated people that even have their earphones plugged in in places where they should rather listen to the nature around them.

Only the couple that shared the earphones has some form of social interaction with another human being. (The idea of sharing the earphones with a girl is actually a tribute to Steve Jobs; he used it in an interview to belittle the music sharing feature of Microsoft's Zune.)

In a world where silence has become a luxury good, this clip is rather making me sad than anything else. Walkmen were a thing of the 1980s, I thought we had evolved beyond this.

But I'm certainly not Apple's target audience. I have a pack of dogs and a wife and I rather talk to a human being than putting a headset on or send twitter messages to virtual "friends". And I'm definitely not in love with some electronic gadget and treat it like it was the only reason to live. Must be an age thing. When you're past 40, you get different priorities in life.
Click to expand...
 
Class Action ahead. When Apple tell people they've let their phone get damp they'll just show them this ad.
 
So much classier than the God awful Galaxy S4 ad where the basketball team getting beat at half time combine their phones to listen to a cheesy pop song from NFS Most Wanted. Yeah, really "motivational" song ...
 
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komodrone said:
0:18 - Careful. You could set off the water sensors.
0:36 - What, you're going to jump into the pool with your iPhone? That'll definitely set off the water sensors.
0:52 - Stahp.
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So true - had that Problem with my iPhone 4.
Was showering and had it there to listen to music. Afterwards, it came into my mind that this would have triggered the sensors - and it did actually, the one in the headphone jack. Called Apple the same day and they told me I should keep it but they will add a note to my iPhone serial number which should help in case of warranty issues. :confused:
 
Weak.

All it says is "Be a part of the majority".

What happened to "Think different"?
 
dannytip said:
Does anyone 'enjoy' music on their iphone with the standard headphones?
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If they want everybody else to know that they are using an Apple product, they keep the white headphones. The white wires are iconic, kind of like wearing a shirt with a huge A&F emblazoned upon it.
 
This was pretty good, better than most they've had lately. It reinforces the point that every iPhone includes an iPod

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dannytip said:
Does anyone 'enjoy' music on their iphone with the standard headphones?
Click to expand...

They're the most prevalent, but you can also spring for the upgraded $79 in-ear Apple earbuds

iGrip said:
If they want everybody else to know that they are using an Apple product, they keep the white headphones. The white wires are iconic, kind of like wearing a shirt with a huge A&F emblazoned upon it.
Click to expand...

Abercrombie & Fitch = superior clothes
 
I like how these ads reflect Apple's vision.

They simply want to build products that enrichen the lives of people in everyday use. This commercial and the one with the camera before it emphasize this in a very subtle way.

Very nice.
 
It would say more if it said nothing (no narration) but I think they do it so if people aren't watching the tv they will hear the message. Artistically it's better to say nothing. But people today are prone to switch to another device during commercials.
 
sw1tcher said:
I'm curious to see what evidence/data Apple has to support this assertion, especially when there are more Android phones in circulation.

Image

I guess this would be true if Apple's referring to specific phone models and not phones based on OS.
Click to expand...

Well they did say more than any other phone (singular), not operating system. But as others have pointed out this part of the ad will probably be removed if aired in a country with more strict advertising rules/laws.
 
OK, I know where they got the "Photos everyday" slogan: "More pictures on the iPhone than any other camera" (from Flickr and independent studies).

Not that I doubt it, but does anyone know where Apple can back up the claim that "Every day, more people enjoy their music on the iPhone than any other phone"

I'm just looking for the source.
 
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