Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Posts New iPhone TV Ad 'Music Every Day'
- Thread starter MacRumors
- Start date
- Sort by reaction score
Why does one thing have to rule the other out? If you see someone do one thing in public does that mean you make the conclusion that person always only does that in public?
I also reacted to the general age of people in the ad. One can use an Iphone and listen to music after 25 too, you know.
But I guess Apple has specific targets in mind with these adds.
Last edited:
I got that too and I think it's great that this ad has an international feel to it.
classy - Love it
Why does one thing has to rule the other out? If you see someone do one thing in public does that mean you make the conclusion that person always only does that in public?
I also reacted to the general age of people in the ad. One can use an Iphone and listen to music after 25 too, you know.
And yet people get annoyed when ads point out that Apple's customers are "hipsters."
I don't think all of (or even most?) of Apple's users are hipsters. But Apple doesn't exactly market themselves that way...
----------
Someone like me? Oh do explain.
Maybe switch to decaf. You're easily excitable.
When did it become THE iPhone? I am so annoyed when Apple refers to it as iPhone, as if that were its name. Glad to see them switch to calling it THE iPhone - like the rest of the world.
Last edited by a moderator:
Can't believe they had the shower scene! My 4S now has no WiFi due to a white water sensor in the headphone jack from 'probably leaving it in the bathroom while taking a shower' according to the "Genius". I still think it was due to my updating to iOS 6.1.3, but that's a topic for another thread...
I'm surprised they didn't play up the audiobook angle. I've read that one of THE most downloaded media to an iPhone are audiobooks from Audible.com.
because it's the new model, so its "the" iPhone. just like the new iPad is "the" iPad.
Agree - and also, I believe it's more about the overall brand. When someone ask you, "what kind of phone do you have?" most would answer, "I have an iPhone," not necessarily "... an iPhone 5 / 4s / 4 , etc;"
This is an iPhone ad. Touch and Shuffle are lower margin diminishing market products. Spending millions on an ad requires a payback, which the Touch and Shuffle wouldn't produce. Showing them would also be sending the message that you can get the same results from their lower margin products, defeating the purpose of the ad.
Seriously? How many times is this company going to market the music aspect of their products. We get it, come up with something new or stop beating the dead horse.
This is the Apple we all love here. I think this time they got it right. The essence of the Apple brand needs and enhance treatment like when Steve Jobs came back and start doing the Think Different ads. If this keep happening then Apple will be on top for a longtime. focus on the brand not on the products, let us the users decide what products we want to buy.
Nobody at all.
The iPhone 5 headphones are a huge improvement on earlier standard Apple headphones, and a step up above the $50ish Sennheisers I used to use.
Too sad that Apple features the iPhone like an iPod, It seems that Apple forgot completely the iPod and it´s end is near.