I'm sorry that you believe that. I think Apple (at least the people in charge) thinks more like I do: happy customers buy more products, which makes more money. Thinking that making more money is the means is absolutely nuts, because you can't make more money by making money. You make money by making your customers happy. You make customers happy by making products that they truly enjoy using and by taking good care of them if anything ever goes wrong. Apple has consistently done an incredible job at doing both of those things.
jW
Except if you adopt a monopoly approach.
Apple (let's be honest, not only Apple actually - Apple inovated bringing the "ecosystem-bound" hardware) but Google and Microsoft are also big players in the artificially-limited device market.
That is, actually a device supports this or that technology, but brands don't implement or block any implementation that can harm their monopoly. This is far from being a fair or "make us happy" approach.
You can talk about fair marketing when dealing with Macs and PCs, but the smartphone/tablet era is all about making us sheeps enclosed in an ecosystem.