Apple Preparing to Push Vision Pro Customers to Pick Up at an Apple Store

[Ctrlos]

Hardly a novelty.

AR has been used for years in applications ranging from cardio-thoracic surgery to architects and interior (and landscape) designers giving clients walkthroughs of their designs (with the ability to modify choices on the fly).

And loads more in between.

Just takes a wee bit of imagination and the right hardware and apps.

Its just I believe that Apple's app-led method is not the future of the AR.

Make no mistake, spatial computing will one day make the mouse and keyboard seem like chalk and slate by comparison. But it requires the data to already be outside the interaction device to start with.

Continually embedded all around us are IOT sensors. Many of these work with smaller exchanges of information or can create their own networks like Find My or Amazon's Sidewalk. These networks will only get bigger and more advanced and a device will be needed to provide an interface to parse that data. Enter Augmented Reality.

Because the data sits outside your glasses they act as a kind of physical 'IOT web browser' that pulls in information from all around it rather than pushing it out in the same way Safari or Firefox pull information from a server. This open-ended paradigm will mean that any company can build their own set of glasses to interact with the world and the data becomes future-proofed against planned obsolescence. No apps. No centralisation.

You might gaze over at a restaurant with some sort of AR holographic advert outside and pull up the specials right in front of you. Road signage would be customised to the individual looking at it. Vandals might put small pico-sized chips into narrow spaces to create AR Graffitti. A broken piece of machinery would throw up floating instructions to dismantle and repair it like some AR lego manual. And unplugging is as easy as taking off your glasses.

 

[citysnaps]

Because the data sits outside your glasses they act as a kind of physical 'IOT web browser' that pulls in information from all around it rather than pushing it out in the same way Safari or Firefox pull information from a server. This open-ended paradigm will mean that any company can build their own set of glasses to interact with the world and the data becomes future-proofed against planned obsolescence. No apps. No centralisation.

Yes! And thus my suggestion that Apple create a building-block oriented AR-builder framework (similar to the 4D database application of years ago), that non-programmers could use to easily create their own specialized AR apps to meet their needs, drawing from their own information sources and references.

 

[lovehateapple]

I can't wait to try this out at my local apple store! I'm sure it's going to be awesome. The only thing that will prevent me from buying right away is the price. Christmas 2024 is a target goal for purchase, but by then it will depend on what the latest rumors are for release of gen 2.

 

[lovehateapple]

I've just watched a VR fails video on YouTube. So many broken Televisions and holes in dry wall.

I'm imagining someone with a Vision Pro on, walking into a wall or falling over and smashing the device and their faces. lol. Better get some home insurance and Apple Care.

Some of those are really funny, until it happens to you, lol.

 

[cardfan]

You can't bring a big monitor out with you. And that sounds like one of its allure - the ability to condense a giant screen the size of your entire field of view into a fairly compact pair of googles that can still fit into your backpack or even handbag.

But how realistic is this? The battery stinks too bad to take these with you on the go.

But the real problem is usage. Already vr users are warned not to use more than 30 mins at a time. It’s more appropriate to use these for actual simulations and not routine tasks such as office work, watching a movie, etc.

Just bought a quest 3 and have had it a week or so. 360 and vr videos are impressive. Giant screen for movies? Impressive. I could even see using screens to get work done for a very short period of time. But I’m ready to stop after 20-30 mins. And good luck with the input device (kb) along with a clumsy hand gestures only ui.

As for games I’m kinda waiting for the one included to drop without wanting to spend more yet. But I’m already pretty doubtful that will be something I want to do.

I had hopes I’d use this for reading docs, videos, media movies etc. umm basically routine tasks like iPad. But I don’t really see this happening now. Anyone excited about iPad apps on the Vision Pro need to realize without touching a screen you can’t do much with them and the Vision Pro isn’t designed for them. Using for screens with a Mac makes even less sense since you need a Mac nearby and kb and mouse.

Maybe companies buy into this for training etc but this is Mac Pro territory not consumer. That means an App Store won’t work well. Highly niche. Don’t really see it becoming a consumer thing and not viable for Apple if it can’t.

I don’t think being able to view some crappy one min max personal 3d videos will be enough and is probably the main draw for consumers. But like iPad I wouldn’t pay more than 500 for one and with meta I didn’t.

 

[Abazigal]

It’s more appropriate to use these for actual simulations and not routine tasks such as office work, watching a movie, etc.

Apple seems to be positioning the Vision Pro as a revolutionary way of consuming content, and I expect concerts to be one main use case for it. Simulations sound like a pretty niche use case targeted mainly at institutions and Apple tends to go for the mass market. So I expect the Vision Pro to be designed for longer periods of use. If battery life is a concern, I can see battery packs being sold that offer longer battery life, either by Apple or other OEMs.

Second, $500 for the Vision Pro is unrealistic when the costs are estimated to be at least half the price tag of $3500, meaning well over $1500.

Third, I expect this to be useful in scenarios which involve me largely consuming content passively, with minimal interaction needed on my part. There's likely value in having a giant screen that's always in front of me, without me having to hold my device up. What new use cases arise when you are able to walk around with both hands free?

The main draw for consumers is likely immersion. It's a premium experience aimed at people who want the best, and are willing to pay for the best.

 

[miiwtoo]

Apple seems to be positioning the Vision Pro as a revolutionary way of consuming content, and I expect concerts to be one main use case for it. Simulations sound like a pretty niche use case targeted mainly at institutions and Apple tends to go for the mass market. So I expect the Vision Pro to be designed for longer periods of use. If battery life is a concern, I can see battery packs being sold that offer longer battery life, either by Apple or other OEMs.

Second, $500 for the Vision Pro is unrealistic when the costs are estimated to be at least half the price tag of $3500, meaning well over $1500.

Third, I expect this to be useful in scenarios which involve me largely consuming content passively, with minimal interaction needed on my part. There's likely value in having a giant screen that's always in front of me, without me having to hold my device up. What new use cases arise when you are able to walk around with both hands free?

The main draw for consumers is likely immersion. It's a premium experience aimed at people who want the best, and are willing to pay for the best.

not 500, but you cant put 3500 as a starting price, maybe 999 and 3500 for the highest config

 

[Abazigal]

not 500, but you cant put 3500 as a starting price, maybe 999 and 3500 for the highest config

I highly doubt the Vision Pro would even break even at $1000, and Apple is not in the business of subsidising hardware for the sake of market share.