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Not every product sold is meant to be "affordable" to everybody. However, like with other new technologies, prices for VR/AR headsets will presumably come down over time. Before too long, there may be a range of Apple versions available from an SE model to an Ultra model.

Spot on. The first Macntosh cost $2,495. Way back in 1984.

Today, adjusted for inflation, that would be $7,275.
 
I've just watched a VR fails video on YouTube. So many broken Televisions and holes in dry wall.

I'm imagining someone with a Vision Pro on, walking into a wall or falling over and smashing the device and their faces. lol. Better get some home insurance and Apple Care.
 
There's going to be thousands of apps ready to use on it. Most iOS apps will run on it as-is, and there will be many apps built specifically for it. Got a Mac? Your entire Mac can run on it, too. So no shortage of apps.
Your Mac can run on it? Like Final Cut Pro? Ableton live daws? Etc. how on earth would you interact with all your apps on your Mac?
 
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No, I just don’t want a computer strapped to my face. I like big monitors - on desks - where I can turn to look out the window at some trees, then turn right back and get to work. I love my Pro Display XDR. Even if the cost of Vision Pro was $400 I’m not interested. Of course, let’s see where things go over the next 5-10 years and maybe I’ll change my mind.
Just to let you know, since the VP is an augmented reality device, the virtual displays are anchored to the world, so you can look away from them out the window.
 
This may be the first Apple product that I have 0 interest in since the first iPhone...what a waste
This I get but the original iPhone? Really?! For me it was the most exciting piece of consumer electronics ever created.
 
There's going to be thousands of apps ready to use on it. Most iOS apps will run on it as-is, and there will be many apps built specifically for it. Got a Mac? Your entire Mac can run on it, too. So no shortage of apps.
These apps already run on all your other devices, though.

I get that it can be useful to have a device that replicates 4-5 desktops that you can take off and put back on anywhere and carry on where you left off but without proper spatial apps its just an iPad Pro stuck on your face.
 
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Prescription lenses? That’s new. Built into the headset?
Yes, headsets like this (from any brand) can't work without an adjustable lens. Other brands have some kind of mechanical adjustment for focus but Apple swaps out the lens. I don't like this as it means you can only share the headset with people who have the same eyeglasses prescription.

Contact lenses change this. If you use contacts then you'd use the normal headset and could share it with others who have either perfect vision or are using contacts.

I use glasses but if I wanted to buy this headset, I'd go and get a prescription for contact lenses rather than have Apple customize the headset.
 
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These apps already run on all your other devices, though.

I get that it can be useful to have a device that replicates 4-5 desktops that you can take off and put back on anywhere and carry on where you left off but without proper spatial apps its just an iPad Pro stuck on your face.

And that's why Apple has been collaborating with developers to create AR-focused apps designed specifically for AVP.
 
I wouldn't assume that just because they're doing employee training on the fit and usage of Vision Pro that they're going to limit it to in-store acquisition. That might be just to provide extra assistance to customers who come in, or for those who don't own an iPhone with lidar or FaceID. It'd be disappointing if they limited themselves to store pickup for people are more than capable of using their existing iPhones to scan for a fit in much the same way as is used for personalized spatial audio.

No matter how much I wanted a Vision Pro, I would not be willing to fight traffic into a city I despise, pay parking fees, deal with crowds, go into the store to get upsold and my face pawed over by a stranger, hand over $4,000, repeat the crowds and city and traffic, just to get a Vision Pro. Regardless of the purchase experience, although I had thought about getting a Vision Pro next year, I've decided on just the M3 Studio instead, which will be the extent of my Apple purchases for the year. A Vision Pro can always enter the computer stable later. It's still super exciting technology.

No, I just don’t want a computer strapped to my face. I like big monitors - on desks - where I can turn to look out the window at some trees, then turn right back and get to work.
Good news, Vision Pro is AR as well as VR, so you can see your surroundings and look out the window as much as you like!
 
Ya let’s go ahead and force our customers to have a pick up a $4500 device and take it to their cars. Great idea. What could go wrong?
 
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Ya let’s go ahead and force our customers to have a pick up a $4500 device and take it to their cars. Great idea. What could go wrong?

As someone who's exited the Apple Store and Southcenter Mall (S of Seattle area) at night with a new laptop, I agree with you.

That was the fastest I'd ever gotten to my car
 
And that's why Apple has been collaborating with developers to create AR-focused apps designed specifically for AVP.
But there aren't 'thousands' of them. Thats the point. Those posts refer to existing iOS apps which already run on your existing devices at no extra cost to you. I'm not saying AVP is a terrible idea or that its base tech isn't incredibly cutting edge but the mass of applications at launch will be floating iPad windows.

No doubt there will be some concepts to play with and devs might port existing VR titles but the margins on apps for such a niche marketplace will be so low that either the app prices will be boxed videogame-level (ie $50+) or they simply won't bother.
 
Good news, Vision Pro is AR as well as VR, so you can see your surroundings and look out the window as much as you like!
Wait until Apple's UX designers discover their external display googly-eyes concept can be undone by just removing the headset!
 
The first Macintosh cost about $7000 after adjusting for inflation.
in that time not everybody knows the apple's modus operandis, today only early adopters (fanboys and very fanboys) gonna bite the weenie with the first model
 
What about for disabled people who can't get to/in a store? Isn't this one of the main use cases and interests of the device? If your product needs me to come in and test drive it, I don't want it.

Oh also it sounds like creating an atmosphere for high-pressure sales. For example, what if the person were to get it delivered at home, put it on, and not like it? In the store there will be that friendly team member to explain how great it really is...

I could easily afford this, but I have neither the time nor interest in setting aside part of my day to go to an Apple Store. My time is valuable, which is probably why I can afford it..
What a bunch of Malarkey! Anyone will be able order it online and have it delivered. This screed about "disabled people who can't get to a store" is just a red herring for the cranky misanthrope who doesn't want to interact with Apple employees and customers in person. Then goes on to brag about his moneybags.

Guess he doesn't want a car, either.
 
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You’re not very bright, are you? Ever since this was announced, Apple had given developers the tools needed to create their apps. They’ve even sent out some Vision Pro developer kits. Also, in the keynote presentation, they said Disney+ will be available at launch.

Why would they release this device without any apps available? Use your head.
A person who's "not very bright" (not Zest28, mind you) was born that way and has no control over it. However an arrogant jerk has a choice. And you have chosen. Now who do you think is the better human being?
 
Same here - my only hope is that Vision Pro doesn't go the iPad route for me - great at staying in its lane, but just never reaching its full potential. Hopefully VP is treated more like the Mac than an iOS device, but I am worried that won't be the case.
I think it might depend on what you specifically mean by Mac-like and iOS/iPad-like, but I think mainly it will be iPad-like. In terms of power-hungry and complex work/workflows/multi-tasking, the VP will have comfort constraints that will probably limit it to be more like iPad. It will need another computer to do the heavy lifting for the foreseeable future, for which it will just act as an interface.
But standalone it will probably have flexible windows like Macs, and even more so, obviously because of the near limitless space.
Judging from the VP preview and Apple’s general tendencies, it will probably continue to have an app based OS (vs file-based) and a locked down app ecosystem.
 
No, I just don’t want a computer strapped to my face. I like big monitors - on desks - where I can turn to look out the window at some trees, then turn right back and get to work. I love my Pro Display XDR. Even if the cost of Vision Pro was $400 I’m not interested. Of course, let’s see where things go over the next 5-10 years and maybe I’ll change my mind.

The biggest potential market for a high quality headset like this is the Sim (Flight and Racing) market... that Apple seems to be making this completely incompatible with...

Fitness would be another home run, have AR/VR training exercises, like reaction time exercises that normally require expensive fixed-in-place hardware, etc.. But, not even a tease of that so far..

Office apps and Darth Mickey sit down content? Meh?

Back when IBM demoed their headset/eyepiece (early 2000s???) I'd have killed for Apple to make this, for how I was working at the time, managing systems and servers for an entire building myself.. being able to project multiple desktops on a headset, see everything in one place? (the only person in the building deemed important enough for multiple monitors or monitors 20" or larger... was my bosses bosses boss.. even the graphic artists had to beg for one of their systems to have a 2nd monitor) a headset like this in the workplace would have been a welcome option.. 20+ years ago...

My work has changed significantly since then? I have at least 4 displays in the room I'm in right now, and most work is off-site.. There's no office use-case for me with this headset...

I'd be excited if they were bringing back QTVR, and making prosumer tools to make immersive photo and video experiences with multiple cameras (iPhones sure, but GoPros, DSLRs, etc) .. Bring Aperture back and add a QTVR Studio functionality to it! That would get me excited for this thing...

But, we'll see.. maybe we'll get that "One More Thing" that makes it exciting for more of us?
 
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Mammals are disgusting. No one wants to manually fit a face-hugger onto my gross self. And I don't want some rando mammal with bacteria-encrusted claws, questionable respiratory practices and unknown attitudes towards vaccinations, pawing a headset that I intend to clamp over my eyes and ears and then breath around for hours. I can fit my own dive mask and check my own regulator; I think I can manage a measly head-mounted monitor, thankyouverymuch.

My Killer App: FileMaker ProVision. I want to speak field names and types to make tables. Point to fields and functions to make calculations. Grab a zip line and reach out to another table to attach a relationship. I want to sketch form layouts and drag the elements around. I want to bear hug a found set and squeeze it into an envelope to export. List views and forms could be like posters on a wall; I could walk up to see the data -- and head-butt them to open properties. I might climb stairs to different user accounts to see how limited access affects the Views and forms. Scripts would glow red when they consume compute resources, and screeching like a modem if they saturate a network. I could line up virtual devices on a shelf that floats nearby to see their dynamic html side-by side. All these forms of interactivity support situational awareness during design, speeding up the process and cutting down on errors. Obviously, using the database would be more keyboardy and less imaginative.

That's the kind of app experience Apple should focus on. Productivity apps. That's worth $3500 to buy into Apple's Beta test. What I do not need is another device to waste time watching movies and playing games, instead of building useful things.
 
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I've just watched a VR fails video on YouTube. So many broken Televisions and holes in dry wall.

I'm imagining someone with a Vision Pro on, walking into a wall or falling over and smashing the device and their faces. lol. Better get some home insurance and Apple Care.
It’s not really a VR headset like the ones we have now. It’s an AR headset that can do VR too, whereas something like an Oculus is more of a VR headset that can do AR too. The VR seems to be used differently on the Vision Pro too. It’s meant more for feeling immersed while staying in place focusing on some content rather than actually moving around in a virtual world. But that’s based on what we saw at the VP preview. We’ll see what apps actually get made for the VP.
 


Vision Pro customers will likely be pushed to pick up the device at an Apple Store, Bloomberg's Mark Gurman reports.

vision-pro-components.jpg

In October, Gurman reported that Apple was in the process of inviting retail store employees from each Apple Store in the United States to Cupertino, California to receive training on using and selling the Vision Pro headset. Apple apparently sent a memo to retail employees asking them to apply for the "secretive" event, with acceptance dependent on an application and interview process. An extract from the memo read:

In the latest "Power On" newsletter, Gurman said that these seminars are now being scheduled with staff training set to start in mid-January. Each Apple Store employee in attendance will receive two days of training, featuring instructions on the Vision Pro's setup process, approaching a customer, and placing the device on a user's head. Gurman previously said that flagship retail stores are set to gain dedicated Vision Pro hands-on areas, while other stores will only receive one or two units.

Gurman noted that "while customers will be able to reserve a Vision Pro online, it increasingly sounds like they'll be pushed to pick up the device at a store" with an appointment. Apple is planning to assemble customers' Vision Pro headsets in-store, compiling the appropriate headband, light seal, and optional prescription lenses. Retail stores are purportedly due to receive new equipment to assemble and package the headset in the near future.

Gurman still believes that the device will likely be released before March. Apple simply says that the Vision Pro headset will launch in "early" 2024.

Article Link: Apple Preparing to Push Vision Pro Customers to Pick-Up at an Apple Store


Yeah, I was considered a germaphobe *before* C19, I don't want strangers handling something I'm going to be strapping onto my face TYVM. Never-mind take time off work, pay for the gas, and maybe even hotel depending on the traffic/weather... for the *privilege* of having strangers touching my stuff.

Who thinks up this bull-butter?

Tim needs to stop bogarting whatever he's smoking.. at the very least a years supply should be included with the AVP...
 
Mammals are disgusting. No one wants to manually fit a face-hugger onto my gross self. And I don't want some rando mammal with bacteria-encrusted claws, questionable respiratory practices and unknown attitudes towards vaccinations, pawing a headset that I intend to clamp over my eyes and ears and then breath around for hours. I can fit my own dive mask and check my own regulator; I think I can manage a measly head-mounted monitor, thankyouverymuch.

Amen! (Yes, also SCUBA cert and yes, all of this)
Thank you!
This is the way...

My Killer App: FileMaker ProVision. I want to speak field names and types to make tables. Point to fields and functions to make calculations. Grab a zip line and reach out to another table to attach a relationship. I want to sketch form layouts and drag the elements around. I want to bear hug a found set and squeeze it into an envelope to export. List views and forms could be like posters on a wall; I could walk up to see the data -- and head-butt them to open properties. I might climb stairs to different user accounts to see how limited access affects the Views and forms. Scripts would glow red when they consume compute resources, and screeching like a modem if they saturate a network. I could line up virtual devices on a shelf that floats nearby to see their dynamic html side-by side. All these forms of interactivity support situational awareness during design, speeding up the process and cutting down on errors. Obviously, using the database would be more keyboardy and less imaginative.

That's the kind of app experience Apple should focus on. Productivity apps. That's worth $3500 to buy into Apple's Beta test. What I do not need is another device to waste time watching movies and playing games, instead of building useful things.

This may be the first description of an workplace/office app experience on a VR/AR headset that... I get. I get this. Thanks.
 
I don't think these are meant to be worn in public, aside from maybe on a plane. But your comment reminds me of all the folks who made fun of the original AirPods saying they looked ridiculous and nobody would wear them in public.
I’m not saying nobody will wear them in public, I’m saying they’ll look like complete tools doing so.
 
But there aren't 'thousands' of them. Thats the point. Those posts refer to existing iOS apps which already run on your existing devices at no extra cost to you. I'm not saying AVP is a terrible idea or that its base tech isn't incredibly cutting edge but the mass of applications at launch will be floating iPad windows.

No doubt there will be some concepts to play with and devs might port existing VR titles but the margins on apps for such a niche marketplace will be so low that either the app prices will be boxed videogame-level (ie $50+) or they simply won't bother.

There's a huge market for well-executed AR applications that solve problems. Which is why Apple has been collaborating with Stanford University's AR laboratory for seven years.

Of course VR will come along for the ride. And there will be some people that simply want's a huge screen Mac experience. But that's not the main market Apple's tapping.

Apple's focus is AR. The applications will come. From both Apple and AVR developers.
 
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