Apple Previews New Flagship Union Square Store in San Francisco

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 19, 2016.

  1. MacRumors, May 19, 2016
    Last edited by a moderator: May 19, 2016

    MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple today invited journalists to San Francisco to preview its new Union Square store, set to open this weekend. Dozens of images are being shared on Twitter and other social networks, giving us our first glimpse at the revamped store that's been under construction for more than two years.

    As it shows off the new location to journalists, Apple has also published a press release outlining all of the new features in the store.
    [​IMG]
    Inside the new Apple Store, via Shara Tibken

    The store features a next-generation design that's been adopted by other retail locations in Brussels and Memphis, with wide, open spaces, high ceilings, enormous windows, redesigned product display areas, and a 6K video screen that spans most of one wall. Unique to San Francisco is a set of massive 42-foot tall glass doors that slide open 40 feet to leave the front of the store open to the street.

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    Article Link: Apple Previews New Flagship Union Square Store in San Francisco
     
  2. DFZD macrumors regular

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    #2
    They are more in highlight these days for store openings and gossip articles than they are for actual product launches. Are we living in a Post-Apple era?
     
  3. Gudi macrumors 68020

    Gudi

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  4. justperry macrumors G3

    justperry

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  5. SteveJobs2.0 macrumors 6502a

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    #5
    Apple forgets that clean and modern doesn't also mean boring.
     
  6. vincebio macrumors 6502a

    vincebio

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    #6
    Yeah, thankfully this Apple store in Amsterdam is right on my doorstep and is one of the most beautiful they have done so far...if they THE. This new boring design ethos is worrying....Ive seems to have lost his mojo when you consider some of the very boring designs coming out of Cupertino...
     
  7. Dale Dangler macrumors newbie

    Dale Dangler

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    #7
    For a flagship, this new store does come off a little stale and bland as opposed to many of the other Apple flagships around the world. This looks very familiar to the concept store Angela was showing off on Apple's 60 minutes interview. It's okay, just doesn't have that magical "wow" factor, much like how the products as of late have been at Apple.
     
  8. barkomatic macrumors 68040

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    #8
    It looks beautiful. There aren't many retailers that put as much emphasis on design of their spaces than Apple. I think that in years to come, some of the more original locations will become landmarked buildings when the inevitable happens and Apple contracts.
     
  9. B.K. macrumors regular

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    #9
    Looks like a great place to be pointed to a web browser to place an order.
     
  10. leon44 macrumors 6502

    leon44

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    #10
    I'm just curious if the original Apple Store Union Square (in Aberdeen, UK) will keep the unionsquare@apple.com address...
     
  11. Amacfa Suspended

    Amacfa

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    #11
    The quality of the replies in this thread:rolleyes:
     
  12. jedifaka macrumors regular

    jedifaka

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    #12
  13. B.K. macrumors regular

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    #13
    There are 5 "new" things in the store.
    Genius Grove - Genius Bar
    The Forum - Theater
    The Avenue - Shelf
    The Boardroom - Idk what this was called prior
    Outdoor area - Maybe this is actually "new"...

    I want whatever they are smoking out in Cupertino.
     
  14. Mr. Dee macrumors 68000

    Mr. Dee

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    #14
    Looks nice, at the end of the day, good customer service and getting the product or technology you want is what counts. I still think it was disingenuous of Byron from the Apple Store in Bellevue, WA to sell me that iPhone 6 Air Case for my iPhone 6s that can't fit the device.
     
  15. mcfrazieriv macrumors 6502a

    mcfrazieriv

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    #15
    Damn that generation of stores were beautiful. You can certainly tell that an admiration for art has left Apple. Instead you get goofy 1960's modern round tree planters, giant birdhouse sliding doors and nothing more.
     
  16. anomie Suspended

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    #16
    That's what I feel too. Apple stores have never been a warm place where I like to be. I order everything from their online store after I had the chance to test it at a friend's.
     
  17. diipii macrumors 6502a

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    #17
    Big hello and a small sherry.
     
  18. amegicfox macrumors 6502

    amegicfox

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    #18
    Ive is not an architect and not an interface designer. He has no clue. Go back to the lab and design a mouse with a charging port on the side and a pencil with a female connector instead of a male and iPhones and iPads without bumps. Instead now is even ruining the store's interior design. Him and Tim are the most egomaniac people in the planet and the board should fire both of them.
     
  19. DrumApple macrumors 6502a

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    #19
    Oh wow. Looks like every other Apple store :D
     
  20. Dilster3k, May 19, 2016
    Last edited: May 19, 2016

    Dilster3k macrumors 6502a

    Dilster3k

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    #20
    I still don't understand why they don't feed the cable through the feet of the table. Everything would look so much more cleaner and elegant. Screen Shot 2016-05-20 at 12.10.31 AM.png
     
  21. justperry macrumors G3

    justperry

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    #21
    There is another one in The Netherlands, in The hague, really beautiful on the outside too:

    [​IMG]
     
  22. Howyalikdemapls macrumors 6502

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    #22
    I imagine it would be a little more difficult at an Apple store. From what I've experienced, the products on the tables have security sensors on them, and the new boxed products are in a wall behind the Genius Bar. Even if someone did snatch some products, I'd say it's probable that Apple has the information on those devices and is able to track them.
     
  23. MeatballTheBulldog macrumors newbie

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    #23
    No, just simply the era of math with scale-and-leverage: a large corporation is bound to have more stores than number of distinct products, and gossip sites almost per definition will report more frequently than product launches.
     
  24. trekkie604 macrumors 65816

    trekkie604

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    #24
    40ft clear span opening doors for a tech store? Not like they will be driving any cars in there... o wait. [​IMG]
     
  25. now i see it macrumors 68020

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    #25
    When walking into a store that is so ostentatious as this one, you know the company that owns it is gouging all of its customers hand over fist. Such an obscene display of corpulence.

    I don't like going into Apple stores at all.

    image.jpeg
     

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