Apple Promotes Apple Card in New 'Chocolate' Ad

[MacRumors]

Apple today shared a new ad focused on the Apple Card, highlighting the convenience of having a card-free payment option and the simple sign up process.

In the spot, a man in a store pops a chocolate bar in his mouth before realizing he doesn't have his wallet on him to pay for it. He frantically checks all of his pockets at the checkout while people wait impatiently behind him.

Eventually, he pulls out his iPhone, opens up the Wallet app, and applies for an Apple Card right there in line. He's approved within minutes, and is able to use the Apple Card on his phone for his purchase. "Reboot your credit card," reads the tagline, with additional information available in the video's description.

Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cash back, and you can share with whoever you call family.

Apple Card is available in the United States only and it is a convenient iPhone-based credit card issued by Apple in partnership with Goldman Sachs. It is linked to Apple Pay and built right into the Wallet app, but it also works like a traditional credit card.

Article Link: Apple Promotes Apple Card in New 'Chocolate' Ad

 

[B4U]

I swear that has been on TV for at least a week if not longer.

 

[ArrayDecay]

It's the greatest commercial since the Daisy ad.

 

[cardfan]

That was pretty sad. Can’t remember last I’ve seen a commercial though.

 

[TheYayAreaLiving 🎗️]

Very nice commercial. It’s catchy.

All of a sudden I'm getting mad cravings for snickers. Can I have one, please?

 

[siddavis]

New? I think this has been on since and during the NCAA bball tournament.

 

[Expos of 1969]

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.

 

[Royksöpp]

I hate this commercial. I was actually talking to someone about this the other day. They didn't like it either.

 

[Expos of 1969]

95% of Apple's ads are bad.

 

[Stromos]

Amazing to me how people still to this day look at me like I'm a wizard when I tap my Apple Watch and don't even pull up my sleeve anymore. So convenient.

Controversial Statement: The one thing that I took as a positive about the whole pandemic was it finally lit a fire for places to update POS systems to fully accept contactless. Not everyone did it but the number of places jumped significantly.

 

[Expos of 1969]

Amazing to me how people still to this day look at me like I'm a wizard when I tap my Apple Watch and don't even pull up my sleeve anymore. So convenient.

Controversial Statement: The one thing that I took as a positive about the whole pandemic was it finally lit a fire for places to update POS systems to fully accept contactless. Not everyone did it but the number of places jumped significantly.

...of course not, you live in a country with a pre historic banking system.

 

[JosephAW]

Before I watch it I’ll bet it says “sequences shortened” at the bottom.

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.

 

[GSWForever8]

I swear I saw this a couple weeks ago…

 

[I7guy]

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.

In many place, people don't understand they can pre-authenticate. When their turn at the register comes up just tap the terminal. Done in the blink of an eye. Of course, if you don't have your debit card in hand and you have to fumble with your wallet...it's in the same boat.

 

[Expos of 1969]

He is approved within minutes???!! Even in the most non violent countries he would have been shoved out of line to make room for customers who know how to pay quickly. In his country he would likely be in a cold storage facility.

 

[zarmanto]

I thought it was mildly amusing. It almost made me crack a smile.

That said... after some pretty rough financial issues during a housing crash some years back, I no longer have any actual credit cards, and I think I'd like to keep it that way for awhile longer.

 

[JosephAW]

Missing the drool. Try that at home and you’ll know what I mean.

 

[Expos of 1969]

In many place, people don't understand they can pre-authenticate. When their turn at the register comes up just tap the terminal. Done in the blink of an eye. Of course, if you don't have your debit card in hand and you have to fumble with your wallet...it's in the same boat.

I know I am in a store so my debit card has already been removed from my wallet, is stored safely in my pocket and is removed and tapped in seconds. The worst offenders are women who decide after their many items have been rung through, maybe now I should start to rummage through my handbag to find my wallet, then search for my card and pay. Was it a surprise to them that the payment requirement would appear at the end of their shopping excursion? Stupidity is too common...

 

[boss.king]

Hasn’t this ad been out for like a month or more? Or is this a new version of it?

 

[Deguello]

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.

I’m usually behind the people who only start digging for their cards once they have a total. Then they have to remember how to insert it or tap it.

I‘ve already paid with my watch in less time, so I guess there are slow people in both camps.

 

[WWPD]

I liked it, It wasn't trying to be too cool and hip. Simple, likeable ad.

 

[TheYayAreaLiving 🎗️]

View attachment 1991989Before I watch it I’ll bet it says “sequences shortened” at the bottom.

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.

I'm surprised Apple did not use the new Alpine green iPhone.

 

[Villarrealadrian]

I can believe it! This exact situation happened to me! Haha apple pay did saved me

 

[mi7chy]

Not convincing. Wallet is smaller and thinner but carries multiple forms of payment such as cash plus debit and credit card(s). Doesn't run out of battery, isn't vulnerable to being dropped with cracked screen and cards can get replaced for free vs having to buy a new pricey phone. Silly to risk dropping phone just to pay for candy so it's just a backup payment method.

 

[CarlJ]

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.

Well one anecdote obviously invalidates an entire system. I've been behind people using their phones and it took them precisely as long to tap their phone as it takes to tap a debit card. Only there's no need to carry a plastic card, while you probably do have other reasons for carrying your phone.