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Apr 12, 2001
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Apple today shared a new ad focused on the Apple Card, highlighting the convenience of having a card-free payment option and the simple sign up process.


In the spot, a man in a store pops a chocolate bar in his mouth before realizing he doesn't have his wallet on him to pay for it. He frantically checks all of his pockets at the checkout while people wait impatiently behind him.

Eventually, he pulls out his iPhone, opens up the Wallet app, and applies for an Apple Card right there in line. He's approved within minutes, and is able to use the Apple Card on his phone for his purchase. "Reboot your credit card," reads the tagline, with additional information available in the video's description.
Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cash back, and you can share with whoever you call family.
Apple Card is available in the United States only and it is a convenient iPhone-based credit card issued by Apple in partnership with Goldman Sachs. It is linked to Apple Pay and built right into the Wallet app, but it also works like a traditional credit card.

Article Link: Apple Promotes Apple Card in New 'Chocolate' Ad
 
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Reactions: DeepIn2U

Expos of 1969

Contributor
Aug 25, 2013
4,741
9,257
In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
 

Stromos

macrumors 6502a
Jul 1, 2016
784
1,897
Woodstock, GA
Amazing to me how people still to this day look at me like I'm a wizard when I tap my Apple Watch and don't even pull up my sleeve anymore. So convenient.

Controversial Statement: The one thing that I took as a positive about the whole pandemic was it finally lit a fire for places to update POS systems to fully accept contactless. Not everyone did it but the number of places jumped significantly.
 

Expos of 1969

Contributor
Aug 25, 2013
4,741
9,257
Amazing to me how people still to this day look at me like I'm a wizard when I tap my Apple Watch and don't even pull up my sleeve anymore. So convenient.

Controversial Statement: The one thing that I took as a positive about the whole pandemic was it finally lit a fire for places to update POS systems to fully accept contactless. Not everyone did it but the number of places jumped significantly.
...of course not, you live in a country with a pre historic banking system.
 

JosephAW

macrumors 603
May 14, 2012
5,953
7,905
FBF1A543-6319-4AF6-AB92-8B61AFB4A7C5.jpeg
Before I watch it I’ll bet it says “sequences shortened” at the bottom. :rolleyes:

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.
 
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I7guy

macrumors Nehalem
Nov 30, 2013
34,206
23,932
Gotta be in it to win it
In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
In many place, people don't understand they can pre-authenticate. When their turn at the register comes up just tap the terminal. Done in the blink of an eye. Of course, if you don't have your debit card in hand and you have to fumble with your wallet...it's in the same boat.
 

Expos of 1969

Contributor
Aug 25, 2013
4,741
9,257
In many place, people don't understand they can pre-authenticate. When their turn at the register comes up just tap the terminal. Done in the blink of an eye. Of course, if you don't have your debit card in hand and you have to fumble with your wallet...it's in the same boat.
I know I am in a store so my debit card has already been removed from my wallet, is stored safely in my pocket and is removed and tapped in seconds. The worst offenders are women who decide after their many items have been rung through, maybe now I should start to rummage through my handbag to find my wallet, then search for my card and pay. Was it a surprise to them that the payment requirement would appear at the end of their shopping excursion? Stupidity is too common...
 

boss.king

macrumors 603
Apr 8, 2009
6,140
6,887
Hasn’t this ad been out for like a month or more? Or is this a new version of it?
 

Deguello

macrumors 65816
Jun 29, 2008
1,395
1,265
Texas
In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
I’m usually behind the people who only start digging for their cards once they have a total. Then they have to remember how to insert it or tap it.

I‘ve already paid with my watch in less time, so I guess there are slow people in both camps.
 

mi7chy

macrumors G4
Oct 24, 2014
10,495
11,155
Not convincing. Wallet is smaller and thinner but carries multiple forms of payment such as cash plus debit and credit card(s). Doesn't run out of battery, isn't vulnerable to being dropped with cracked screen and cards can get replaced for free vs having to buy a new pricey phone. Silly to risk dropping phone just to pay for candy so it's just a backup payment method.
 

CarlJ

macrumors 604
Feb 23, 2004
6,971
12,134
San Diego, CA, USA
In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
Well one anecdote obviously invalidates an entire system. I've been behind people using their phones and it took them precisely as long to tap their phone as it takes to tap a debit card. Only there's no need to carry a plastic card, while you probably do have other reasons for carrying your phone.
 
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