The Ad is very "Apple", glad to see they are concerning themselves with the environment. Shows class on Apple's part to even make an AD, no denying other companies will feel the pressure to start making their products more "Green".
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Apple Promotes Environmentally Friendly Notebooks in New Ad
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Um....styrofoam?
Isn't that styrofoam in the corners of the box that held my macbook box when it shipped? Has styrofoam suddenly become green?
Isn't that styrofoam in the corners of the box that held my macbook box when it shipped? Has styrofoam suddenly become green?
I wish they'd have stuck to the grass.
Possibly the tackiest, most glaringly ugly part of the Mac design these last years is that horrible purple smear that they are using for a desktop. I think that it's a creation of the Apple ad department that was somewhat forced.
Jobs has always asserted that Apple's differentiating factor is "taste." Perhaps that's why he used the grass screen for when he demoed Leopard? It's certainly the better looking one of the two.
Yesterday....
As a toxicologist, this is a serious pet peeve of mine. Mercury and arsenic are toxicants, not toxins. A toxicant is a poison, a toxin is a poison of biological origin (e.g., snake venom). All toxins are toxicants. Not all toxicants are toxins. If you are unsure, use toxicant. Thank you for your time.
p.s.
For lovers of the tv show House, despite what Dr. House tells us every single week, his crew does not search people's homes for toxins, but toxicants.
This is your first post, too.
Is that anything like a "Replicant" vs. a "Replicator"?
(sorry, to much Science Fiction...)
Other companies have already been making greener products, look up at #97 (https://forums.macrumors.com/posts/6664354/).
http://www.dell.com/html/global/topics/pure_earth/index.html?&~ck=anavml
"Dell’s goal is to become the greenest technology company on the planet.
We believe it’s important to consider the environmental impact at every stage in the product life cycle."
"Dell’s goal is to become the greenest technology company on the planet.
We believe it’s important to consider the environmental impact at every stage in the product life cycle."
and
"HP’s Green Business Technology Initiative
HP helps you address your green IT needs through energy-efficient solutions for the data center and beyond – where better business outcomes equal better environmental outcomes."
http://h71028.www7.hp.com/enterprise/cache/331475-0-0-0-121.html?jumpid=reg_R1002_USEN
HP helps you address your green IT needs through energy-efficient solutions for the data center and beyond – where better business outcomes equal better environmental outcomes."
http://h71028.www7.hp.com/enterprise/cache/331475-0-0-0-121.html?jumpid=reg_R1002_USEN
The average drinks can, made of aluminium, weighs about 0.48 ounces or slightly above 13 grams. By drinking forty glasses of water instead of forty cans of diet coke you saved more aluminium than is used in a MacBook.
Your complaint about the process of taking a brick of aluminium and removing all the unneeded parts shows a complete lack of understanding of the matter. What is costly and energy intensive is the process of converting bauxite into aluminium. If you take a 2000 gram block of aluminium and cut out a four hundred gram frame for a MacBook, then collecting the 1600 remaining grams of scrap and turning the scraps from 5 MacBooks into four new 2000 gram blocks costs almost nothing.
They should have shown all the people who had to dispose of all their perfectly fine firewire devices, since they are useless with the new Macbooks.
no...
Do you expect apple to use flash for their video?
Considering Quicktime is THEIR technology...
-----
I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people...
Hey, Firewire was their technology too, but they ditched that, right?
No...
I have a whole bunch of Apple and Mac computers starting from about 1982 that still work just fine---//e, SE30s, PowerBook 145, MacBooks, MacBook Pros, G3s, G4s, Gs, glossy iMacs, etc. What do you do to yours that they don't last "for more than a couple of years"? I've replaced some ram, a couple of hard drives, a couple of fans, and a power supply, but that's it.
As far as the energy, resources and pollution---should they make them out of sustainably harvested forest products? Of course those trees are harvested using big chain saws and diesel logging trucks and huge sawmills powered by non-renewable energy. All human activity, indeed all biological activity--including yours, Weedhopper--creates waste products. It's a question of controlling the impact.
As far as being environmentally concerned meaning less $$$$ (by $$$$ I assume you mean profits), BS. There is no correlation. And there's that childish "Apple is greedy" crap again. Get a job and figure it out.
And one more thing: ALL PLASTIC IS RECYCLABLE / REUSABLE, JUST AS ALL PAPER IS RECYCLABLE / REUSABLE. It's just that lesser quality mixes can't be sold for nearly as much money, so they are economically much less desirable for the recycling firms to handle. But all that polystyrene, polypropylene and such that your waste collectors don't want in the recycle bin can be reused, but it just would go for lesser quality plastic items. Same with glossy papers, etc. It really comes down to economics. When economic critical mass is reached (or political will), all these materials will be reused.
I have a whole bunch of Apple and Mac computers starting from about 1982 that still work just fine---//e, SE30s, PowerBook 145, MacBooks, MacBook Pros, G3s, G4s, Gs, glossy iMacs, etc. What do you do to yours that they don't last "for more than a couple of years"? I've replaced some ram, a couple of hard drives, a couple of fans, and a power supply, but that's it.
As far as the energy, resources and pollution---should they make them out of sustainably harvested forest products? Of course those trees are harvested using big chain saws and diesel logging trucks and huge sawmills powered by non-renewable energy. All human activity, indeed all biological activity--including yours, Weedhopper--creates waste products. It's a question of controlling the impact.
As far as being environmentally concerned meaning less $$$$ (by $$$$ I assume you mean profits), BS. There is no correlation. And there's that childish "Apple is greedy" crap again. Get a job and figure it out.
And one more thing: ALL PLASTIC IS RECYCLABLE / REUSABLE, JUST AS ALL PAPER IS RECYCLABLE / REUSABLE. It's just that lesser quality mixes can't be sold for nearly as much money, so they are economically much less desirable for the recycling firms to handle. But all that polystyrene, polypropylene and such that your waste collectors don't want in the recycle bin can be reused, but it just would go for lesser quality plastic items. Same with glossy papers, etc. It really comes down to economics. When economic critical mass is reached (or political will), all these materials will be reused.
Nice commercial and it's a great start, but what about all the other non-green stuff they've been making for decades. I would like to see an Apple ONLY recycle day at all Apple Stores...
Just like Apple to release a product according to last years specifications/requirements a year or so later and overpriced. Apple is no longer the technology leader they are just followers, though they do a half decent job if you are willing to pay for it.
i guess they want to get more credit for this by having ads and everything? i mean, i think it's great that they are driving for greener computers, and hopefully saving money at the same time
I love how Apple was able to eliminate mercury, arsenic and firewire all in one fell swoop... Take that Dell!
you are one of the world's finest i'm sure. and in australia, shouldn't you be out clubbing dingos or wallabies?
So what about a truly 'Green' MacBook?
The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow. Does Apple plan to launch 'colored' MacBooks in 2009?
The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow. Does Apple plan to launch 'colored' MacBooks in 2009?
I bet that would be way popular in, like, junior high school.
I hope Apple plans to put its effort into engineering development.
What a load of crap do apple have any idea how much energy is required to recycle glass? No idea on aluminium but it has a pretty high melting point as well.
And how many poor congolese did it take to build? Enough of the environmental moral panic what's the human cost of these toys?
And how many poor congolese did it take to build? Enough of the environmental moral panic what's the human cost of these toys?
Hear, hear I've had enough of the greenwash i'd like to see proper action on this issue from ALL manufacturers who's products need coltan to produce.
The idea of saving on energy emissions is frankly ******** when you have human beings held in effective slavery to mine the resources needed to produce said goods.
As a toxicologist, this is a serious pet peeve of mine. Mercury and arsenic are toxicants, not toxins. A toxicant is a poison, a toxin is a poison of biological origin (e.g., snake venom). All toxins are toxicants. Not all toxicants are toxins. If you are unsure, use toxicant. Thank you for your time.
p.s.
For lovers of the tv show House, despite what Dr. House tells us every single week, his crew does not search people's homes for toxins, but toxicants.
I hear you a pet hate of mine is 'carbon' emissions when the correct term is carbon dioxide. I'm not a climatologist, I'm a graphic designer. And I understand the power of ambiguous language. It is worrying when scientific terminology is spun by people in similar professions to mine.
Very worrying.