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Apple Promotes iPhone 12 'Ceramic Shield' Display In New 'Cook' Ad
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Hardness usually comes with brittleness. When you want to make something more drop resistant, you want it to be capable of being able to absorb more impact before cracking. That means you don’t want it to be more brittle. From what I can see from drop tests it performs a lot better than the glass on the 11, especially the screen side glass.
I’m waiting until they come out with titanium displays.
I mean, where’s all the incredible technology they promised us last millennium?
I mean, where’s all the incredible technology they promised us last millennium?
Didn't they get fined recently for marketing their phones like this and then not covering water damage under warranty?
As far as I know, ceramic shield is only for the screen, not the glass on the back of the phone. Can we confirm?
iPhones (even 12 series) aren't waterproof and they may or may not leak when they get wet. There is ZERO guarantee that it won't leak and if it does, Apl won't warranty any moisture damage.
So since they sometimes do get water damage when subjugated to small amounts of water and its a crap shoot whether yours will too, the only reasonable conclusion is.... DONT GET YOUR IPHONE WET. It's not water resistant.
So since they sometimes do get water damage when subjugated to small amounts of water and its a crap shoot whether yours will too, the only reasonable conclusion is.... DONT GET YOUR IPHONE WET. It's not water resistant.
Meh ad and the song could have been better. I have washed my iPhone 12 Pro under running water on a frequent basis and it works perfectly fine, sometimes if I wash it too long and not dry the Lightening Port properly (air dry) when I connect it it gives me a Liquid warning, wait for it to dry for a few hours and its fine. The IPX on the 12 is really good, it was also good on the 11 and XS.
I decided to use a screen protector on my 12 this year and it was a good decision considering I notice micro scratches on it. The Stainless Steel rim does show some scratches or nicks but not sure if that was imperfections or just day-to-day incidents for which I do have a case on it but remove it at times.
iPhone 12 like 11 has been solid for me,
I decided to use a screen protector on my 12 this year and it was a good decision considering I notice micro scratches on it. The Stainless Steel rim does show some scratches or nicks but not sure if that was imperfections or just day-to-day incidents for which I do have a case on it but remove it at times.
iPhone 12 like 11 has been solid for me,
Nonsense iPhone 12 like 11 is water resistant and I have washed it several times since my Day 01 purchase and it still works perfectly. Now if you are going to use it while diving beyond its specification then its going to cause damage and that should not be covered under warranty.
I believe you maybe misinterpreting the water ingress warranty as a family member was believed to have water damage in the Lightening Port due to accidental liquid spill and Apple accepted it for repair. Most Apple Store reps are not up to date on warranty specifications so I would not take their word for it until its sent in for repairs.
It has been confirmed since the Keynote for iPhone 12, its only on the screen not on the rear glass. No requirement as most people place a case on it. Apple even sells cases suggesting that it maybe a good idea to do so. If the subtle suggestion was not a given Apple would be making and selling cases for AppleWatch, iPods, MacBook Air/Pro, etc.
A case is highly recommended unless you feel lucky.
It's a well-made ad. It projects an impression of an indestructible phone, yet if you break it down in fact they didn't show it survive anything out of the ordinary. Not even a drop from waist-height or anything like that. Basically any phone can survive what they've shown in the ad.
Apple products are generally good - sometimes truly great, sometimes not so much. But their marketing is consistently second to none.
Apple products are generally good - sometimes truly great, sometimes not so much. But their marketing is consistently second to none.
Anecdotal.
A handheld mobile device like a phone is a bacteria factory, any sane cook or chef would not place an object such as this on a preparation or cooking surface. It's a nonsense ad and the soundtrack could have been a better choice.
Adamantium feather.
😂Let’s see them wash the flower out the lightning port.
Not hard at all, first use a vacuum and then wash. Now sand on the other hand is a different issue all together.
You mean FLOUR.
So did I, which means exaggerate everything.I work in advertising
That’s true. Ceramic Shield only applies to the screen, not the glass back.
The unfortunate side effect of coating the screen with an easily-scratchable oleophobic coating.
It's probably the flat side design that has something to do with it, we have had the curved side's since iPhone 6, people were looking for a change. More children having phones, well that's parenting for you caving under pressure or just indulging some neurotic concern.
Notice how the sound effect was an egg cracking? That's because he threw an egg above his head.
Clearly logical fallacy posts aren't logical.
Well, when I say children, I am not talking like 10 or 12 year olds, but more likely seniors in high school. Obviously these are not people with 9 to 5 jobs. So, it must be somebody's money that's buying it and usually its the Pro Max in Pacific Blue or Gold I see.
Depending on your area, plus there are many parents who indulge their children and then there is the rare exception of a few who do odd jobs, save allowance and buy something their want. Not judging or anything, not dismissing your observations, just saying if a parent is purchasing a new iPhone 12 Pro Max for their children then there is something going on there, if the child purchased it with their own savings that is another.
A product such as a mobile phones has its pro's and con's it all depends on the individual's responsible usage. Not painting anyone person or group with the same brush.
Some Emeril Lagasse showmanship occurring in this ad, just missing the signature "BAM" at the end of it all. 😂
I spilled egg on my iPhone and, while the screen was fine, egg white residue ended up in the gap between the screen and the body and also in the earpiece. Now it just looks dirty.
Bought my XS max when it came out, put on a leather case. Dropped it countless times, including from my bike into pavement. Have gotten it dirty and even sticky, I just wash it off in the sink. For the first several months of covid I washed it with soap at least once a week. Some little scratches, but no cracks or breaks. I’d say there’s some truth to that ad. And I hate advertising.
First, no need to shout. We can hear you.
Second. Ceramic shield has nothing to do with scratch resistance, and in this case it is indeed less scratch resistant than non-ceramic shield glass.
Dude. Do you literally have butter on your hands when you’re around tile?
Yeah wrong. iPhone 12 is rated for a maximum depth of 6 meters up to 30 minutes.
About splash, water, and dust resistance of iPhone 7 and later - Apple Support
Learn about splash, water, and dust resistance on your iPhone.
That said, it is true that Apple will not cover moisture damage, but if it is clear that the water got in due to a defect then they will likely replace it for a small service fee.