I agree, along with all companies that do the same should be forced to cover water damage or not claim it's anything in marketing.
My dive computer is waterproof to a certain depth and warrantied as such. The same should be true for phones.
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Apple Promotes iPhone 12 'Ceramic Shield' Display In New 'Cook' Ad
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My dive computer is waterproof to a certain depth and warrantied as such. The same should be true for phones.
then it's pointless,one step forward one step backward.
more like a marketting gimmick to show a new "feature".
My iPhone 12 Pro took some falls, but my screen definitely has a few tiny micro scratches. I haven't been to the beach or anything. One thing I noticed too is that the edges "buff" out. Meaning, I dropped my phone onto concrete and had a few scratches on the gold edges. With time, I noticed theyre not as prominent.
This comment is a perfect example of what people should take water resistance to actually mean. My brother—my older brother, the one who’s always been more careful with technology, the one who doesn’t ever need to get ridiculous repairs from Apple where I can’t count my instances on one hand—was cleaning his phone, literally sticking it under the bathroom sink for MAYBE 30 seconds (because that’s what the water resistance is rated to!). The Face ID on his XS Max no longer works because of this, and Apple won’t fix it without charging several hundred dollars.
So, this ad is more than a little disingenuous, unless you pony up for AppleCare+. The more I think about it, the more and more I miss Jobs-era iPhone ads. They were just about how damn good a device it was—how simple it was to do things, how the App Store opened up a whole new world, how it really was a new form of connecting with others. There’s the classic ones we all know and remember well (“This is an iPhone…” “There’s an app for that,” so forth) but—even for the last model before he passed—a simple, lighthearted, non-narrated ad that shows the beauty, simplicity, and improvements of it all:
I doubt Jobs would have ever let this current, 12-series ad on broadcast. Ever.
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They would need to add sensors and timers to prove that they were under for x number of minutes @ x depth for warranty claims otherwise its just words.
If I‘m not mistaken, the deal with water resistance ratings is that they’re not rated for any kind of pressure. If your brother put the faucet on high and basically pressure-washed the phone, that’s going to get past the seals. I say this as someone who regularly washes his XS Max.
Or maybe it’s just luck.
The thing with glass protectors is that they reduce brightness. So, you need to turn the brightness higher, thus shorter battery life.
Me: Well I was tossing my phone around in the kitchen, getting it covered in filth, and rinsed it off in the sink. Just like your commercial glorified. And now it won't work. So you'll replace/fix that for free correct?
Genius: No.
#marketing
Genius: No.
#marketing
Oh I agree and we are just getting old
If one factors on actual cost of living increases since the launch of the original iPhone the increase seems marginal, however when one considers that materials have gotten cheaper but labour cost has increased then it starts painting a balanced picture.
I upgrade out of pocket every year if the hardware is compelling, is it affordable for how it increases my business; yes. Would it be nice if it was more affordable; sure. Am I loosing sleep or ruining my balanced budget; no.
Just got to be wise where and what you spend that budget on.
I can’t cook but I liked the ad. These devices are becoming more and more part of our lives. I know mine are. Instead of utilizing something at a desk with a keyboard/mouse, these things are devices that join us in our daily lives. My wife is making a pie right now for Pi day and we have our iPads/iPhones next to us helping with calculations, photos, etc.
I may be an old fart but I definitely preferred Apple ads of old but this one wasn’t bad!
Most phones I‘ve seen look like they’ve been put through this sort of usage. I may be in the minority but I try to keep my devices as clean as possible. <shrug>.
I may be an old fart but I definitely preferred Apple ads of old but this one wasn’t bad!
Most phones I‘ve seen look like they’ve been put through this sort of usage. I may be in the minority but I try to keep my devices as clean as possible. <shrug>.
I would upgrade every year, its just, since the iPhone X, its not been that compelling. Apple has been super focused on the camera for years now. But, I am not that into photography to justify upgrading for that. My upgrade philosophy going forward with the iPhone is either the one I have is obsolete, broken or I just want to have the latest or greatest. The fact that I am still using my 6s as a backup when I'm charging my X, says as much.Oh I agree and we are just getting old
If one factors on actual cost of living increases since the launch of the original iPhone the increase seems marginal, however when one considers that materials have gotten cheaper but labour cost has increased then it starts painting a balanced picture.
I upgrade out of pocket every year if the hardware is compelling, is it affordable for how it increases my business; yes. Would it be nice if it was more affordable; sure. Am I loosing sleep or ruining my balanced budget; no.
Just got to be wise where and what you spend that budget on.
No, a couple of times I knocked it over moving around or it slipped off the couch as I got up.
If your iPhone falls into the ocean or some salt water Apple actually recommends rinsing under tap or distilled water so I don’t see a problem showing that here.
Are you joking about the quality? That is the most anecdotal story and has nothing to do with the statistical chances of suffering cracks, scratches or broken phones from dropping. Put it this way...do people trust a company that has performed millions of drop tests or some Internet dude that claims iPhone 12 is no good because he knew someone who dropped one and it died?
My iPhone 12 had scratches days after I received it, the ceramic shield is strong but not scratch resistant.
I have both the 12 P Max and standard 12 but the Pro models shields are more resistant.
I have both the 12 P Max and standard 12 but the Pro models shields are more resistant.
For all of the people complaining about micro scratches: it’s a feature.
Apple has figured out a way to conserve energy by using human pocket power, while giving you nano-textured glass to reduce the reflectivity of the iPhone screen for enhanced viewing angle visibility. All without raising prices.
Apple has figured out a way to conserve energy by using human pocket power, while giving you nano-textured glass to reduce the reflectivity of the iPhone screen for enhanced viewing angle visibility. All without raising prices.
I have to say this is the first Apple ad I don't like.
On the other hard, how long your phone's display lasts depends on the user. I have owned several iPhones for the past 8 years. I have dropped them many times and not a single broken display. Only one got a minor scratched years ago, most likely by a key in my pocket.
My iPhone 11 Pro still has no scratches (hope it will stay like that forever).
On the other hard, how long your phone's display lasts depends on the user. I have owned several iPhones for the past 8 years. I have dropped them many times and not a single broken display. Only one got a minor scratched years ago, most likely by a key in my pocket.
My iPhone 11 Pro still has no scratches (hope it will stay like that forever).