Apple Promotes iPhone 12 'Ceramic Shield' Display In New 'Cook' Ad

[moviefanaddict2]

The content is fun and I get it's meant to be exaggerated and light hearted, but feels a bit disingenuous and misleading. I mean, you shouldn't be leaving your phone in piles of flour, tossing it in the air to catch it, and rinsing it out in the sink. I take the water resistance to mean it's okay if my phone gets a little wet in the rain, not stick it under the kitchen sink. These are still very expensive and moderately fragile items and this ad is misleading.

I think that the devices definitely have gotten more fragile over the years. I still have the first Apple Watch, which I think is called series 0. It was a gift while I had a new baby. The speakerphone and speech to text works phenomenally. I wore it every night while I gave my baby a bath. When it got baby food on it, I rinsed it off in the kitchen sink. It still works perfectly, other than that the battery hold a charge for about 70% of the day, rather than most of the day. I also have a series 6, which is ok. But has way more scratches than my series 0.

 

[MacBH928]

Apple should be sued for showing this. When people watch an advertisement they expect the product to work the same as in the advertisement. This is clear exaggeration.

Now people will think they can do all of this and their phone will not break. Once they realise that is not the case, they will pays $100s to fix it based on false advertisement.

 

[davidjschloss]

So when I had my last phone, it was in a shirt pocket when I got sprayed by a sprinkler that turned on suddenly. The camera fogged up from water under it. When I called Apple, they said they don't warranty water damage. When I asked why they introduced that model with a keynote video showing someone falling in a pool, and talking about how the phone would be fine, and the fact that it has an IP rating, they said they don't warranty water damage.

Can't wait till someone gets flour in their phone to see what Apple says.

 

[davidjschloss]

Apple should be sued for showing this. When people watch an advertisement they expect the product to work the same as in the advertisement. This is clear exaggeration.

Now people will think they can do all of this and their phone will not break. Once they realise that is not the case, they will pays $100s to fix it based on false advertisement.

Yup. I had to pay to replace my last phone, which got water on it from a sprinkler while in my pocket. The phone has an IP water resitancerating, and they advertised it at launch showing someone falling into a pool with one. I think the IP on the last one was like 10 meters for 30 mins. When I pointed out to Apple that they advertise it falling into a pool, they told me they don't warranty it for that use.

How can you advertise a use and then say that's not a warranty condition?

 

[Bluetoot-]

Ceramic Shield is not different from other iPhones when it comes to scratch resistance.​

My iPhone 12 Mini is full of micro scratches and no different from my previous phones.​

I also have scratches on my iPhone 12.

 

[NBAasDOGG]

I also have scratches on my iPhone 12.

Welcome to the club. I call it the "naked club".

 

[Romeo_Nightfall]

Yup. I had to pay to replace my last phone, which got water on it from a sprinkler while in my pocket. The phone has an IP water resitancerating, and they advertised it at launch showing someone falling into a pool with one. I think the IP on the last one was like 10 meters for 30 mins. When I pointed out to Apple that they advertise it falling into a pool, they told me they don't warranty it for that use.

How can you advertise a use and then say that's not a warranty condition?

welcome in corpo america - people you have to stand up against them !!!

 

[ErikGrim]

Managed to break my ceramic shield from a drop from a car seat to the asphalt within two week. Ironically the only time I've ever managed to crack an iPhone and I've had every one naked since iPhone 3G.

(thank god for the month to month AppleCare+ I was able to purchase before bringing it in...shhh)

 

[ErikGrim]

I take the water resistance to mean it's okay if my phone gets a little wet in the rain, not stick it under the kitchen sink.

Um. You can use these devices for underwater photography (I have). If my phone gets dirty I have no qualms about washing it in the sink.

 

[I7guy]

Apple should be sued for showing this. When people watch an advertisement they expect the product to work the same as in the advertisement. This is clear exaggeration.

Now people will think they can do all of this and their phone will not break. Once they realise that is not the case, they will pays $100s to fix it based on false advertisement.

It’s possible the iPhone 12, has the same resistance as the short video. But as in everything , YMMV.