Well, no. That's not the case at all. These things are easy to understand and predict with a little bit of market knowledge. A pair of $549 headphones that have a slightly premium design but are not measurably better than $250 competitors are not an obvious sale to anyone outside of what I call "the Apple minimum".
Every product Apple releases, no matter what it is, is purchased by a minimum of users immediately. People who are big Apple fans and have lots of disposable cash. These are the same people who purchased the original HomePod when it came out, despite the fact that there was little reason to buy a $349 smart speaker when the next nearest competitor was $199 from Sonos. The HomePod bombed at $349, had to be reduced to $299, and now no one buys them except during flash sales from retailers where you can get them for $250 or less.
The entire rest of the market outside of the Apple minimum has to make buying decisions based on value. Many Apple product's have a value that far exceeds their price differential to competitors. A Mac is so much better than a Windows PC that the Macs prices are not only fair, they're too low for the value difference.
Apple has other products, however, that do not have the same value proposition. Not many, but increasingly more over time. The Home Pod was a big one. The AirPods Max are even more egregious. They should not cost more than $349 based on their value proposition and comparison to competitive products + Apple tax. They're $200 more than that. No one outside of the Apple minimum is even considering these as a serious purchase. Just like Home Pod.