Really? Because I shoot into the sun all the time and don't have this problem.
Exhibit A: iPhone 4S lens flare video
http://www.youtube.com/watch?v=oQZSC-d0oSc
Exhibit B: iPhone 5 lens flare video
http://www.telly.com/D0XOM
There is no color correction in the first video and there is no purple haze, despite multiple sun flare shots. There is a big purple spot issue in the second video. The purple flare issue was a big enough problem for me that I went back to the 4S.
The problem isn't as simple as "no other phone or camera has purple flare issues"; the issue is that the iPhone 5 has a tendency to have far more
severe purple than other camera phones. This also isn't a chromatic aberration issue, which is a purple fringe that happens between light and dark objects, especially on cheap camera lenses. I don't know what is causing the problem, whether it's a missing UV coat in the production process, the thinner camera structure, the Sapphire Crystal cover, or a software issue - all I know is that my iPhone 5 had it bad...bad enough that I downgraded to the 4S.
I also had other issues with the iPhone 5's camera. First, it had a tendency to take blurry pictures when any hand movement was involved (my 4S is still better at handheld). Second, the viewfinder showed a crop of the actual image - it would chop off the top and bottom when you were taking the picture, and then add those pixels in the final image, not giving you an accurate preview of the actual image that was captured. Third, the more vivid display was very over-saturated compared to my IPS computer monitors, so I didn't get a good idea of previews after editing them in photo apps like Camera+ - I had to over-saturate the photos on the iPhone 5's screen before uploading them online if I wanted the image I had in mind. There is also a barrel distortion issue, although that didn't bother me. Life in Lo-fi had a good review of the camera:
http://lifeinlofi.com/2012/09/23/the-iphone-5-an-iphoneographers-hands-on-review/
I did like the better sharpness and vastly improved ultra-low-light capabilities of the 5, but for me, the purple flare killed it. I also didn't care for the same slow saving speed of edited images on the 5. But enough whining...I'm back on the 4S and I'm happy with that, and hopefully looking forward to the iPhone 5S