They deserve criticism because many users didn't do what they were supposed to do, and assumed things that the user agreement didn't state?
I have had movies disappear from the store that I had purchased. I didn't complain about it being Apple's fault for not making the movies available for as long as I think I am entitled. I backed up my purchases. The responsibility was mine.
Just imagine if all of commerce worked this way.. fun right? All of the sudden you go to your closet and clothes are missing. Or your TV. Or those cleaning supplies from last year in your closet.