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Well this does not surprise me given the negative feedback of Final Cut X.

Things do not look good for pro users given that Logic is likely to get dropped and replaced by Garageband Pro next year, it seems Apple are getting to complacent and negating the pro users.

No. They are doing it on purpose. Some one at Apple figured out that there are more people what which TV then make TV shows. Why not market out products the larger group.

Pro users are more demanding and pro software times more work to write and then there is a smaller market

I think Apple is happy to hand over this market to Avid and Adobe.
 
No. They are doing it on purpose. Some one at Apple figured out that there are more people what which TV then make TV shows. Why not market out products the larger group.

Pro users are more demanding and pro software times more work to write and then there is a smaller market

I think Apple is happy to hand over this market to Avid and Adobe.

If Apple doesn't give professionals incentives to purchase complete, functional video editors and consumers switch to Avid and Premiere, what's the point of paying the Apple premium on hardware when you can get the same specs for cheaper from Dell/HP/Compaq/Toshiba/Samsung/Sony/etc.? There wouldn't be one.
 
I doubt that this move will get many people to reverse their decisions to move to Premiere/Avid.

It will, however, give them the ability to buy new FCP licenses for new hires - while they're moving the shop off FCP.

It's very unlikely that any existing video project will be moved to a new platform - but new projects will start on the new platform..


I agree with this. Once Apple shows they are getting out of the pro-apps business it is best to dump Apple and move on. I'm really looking at this as a predictor for Logic. I think it looks like I need to decide where to go now so that when/if Apple discontinues Logic I'll have done the research.

The problem is that these kinds of apps require a very long learning curve and no one wants to put such effort into leaning something that is going away soon. Apple is becoming a consumer gadget company.
 
Maybe the professional production HOUSE should look seriously at how they edit?

I suspect you'll be getting hit with lots of consulting job offers, now that the professional video editing guys realise you know more about their needs and requirements than them...

Steve
:rolleyes:
 
Saw this on another board. Looks like Apple is just clearing out old stock.

So this appears to not be a change in policy but a "clearance sale" of sorts, but at full retail price.

http://www.loopinsight.com/2011/09/01/apple-explains-decision-to-start-selling-final-cut-studio-again/

That doesn't make any sense at all. Even fully-boxed retail-quality software packages including manuals and everything still only costs a mega-corporation like Apple pennies per box. There's basically zero money invested in these software boxes, so there's zero reason to have a clearance sale on it.

The quote from the Apple rep on the Macworld story suggests this is the case.

"As we've done before with many end-of-life software products, we have a limited quantity of Final Cut Studio still available through Apple telesales to customers who need them for ongoing projects," an Apple spokewoman said in a statement provided to Macworld​
 
I'm not sure what to think about this, but Apple really needs to cater to the pro's a bit more. Like others said, what's the point of paying the apple hardware premium if general software is far better than the Apple software now?

A few months ago, the studio I work for dropped FCP. We went all premiere, and we actually made money by upgrading. Sold all of the mac pro's and essentially made a little over a thousand dollars when all the new pc's were purchased.

Now, just yesterday, I find out from a friend that my alumni is dropping FCP for the most part. They now have a specialized ""FCP lab", but every other bay is being filled with pc's and premiere. There is also a specialized "avid lab".

I hate this, since I'm FCP certified and have used it for as long as I can remember. Don't get me wrong, the current premiere is leaps and bounds ahead of FCPX, but nothing just feels "right" like FCP 7. It's hard to explain, but I'm sure most of you know what I'm talking about.
 
I suspect you'll be getting hit with lots of consulting job offers, now that the professional video editing guys realise you know more about their needs and requirements than them...

Steve
:rolleyes:

I've worked as a professional editor since I was 19 and been using FCP since I was 16, that guy doesn't have a clue what he's talking about. Just ignore him.
 
I don't understand how you would invest in Final Cut Pro 7 now. It won't get any updates or support. Makes more sense to go with Adobe until Final Cut Pro X gets up to par. Despite all the hate, premiere is quite awesome.
 
that's because you're not an editor.

And you're being elitist. Creativity is just as an important quality within an editor, alongside the technical understanding.

I get that FCPX is missing some features for broadcast environments etc..., but if it empowers some editors to be more creative then they can rightly label it as 'awesome'.

This whole scenario is similar to the advent of the bedroom music producer. And I would argue we have had a richer world of content (and innovation) since that happened.
 
People really need to get back to reality. The only thing Apple did was to drop XServe. And that's not dropping out of professional market. That's dropping out of Server market. Those are two completely different things. There is no indication that Apple is dropping Mac Pro line, nor is there any indication that Apple will keep FCP X the way it is right now. When the missing features are added, broadcast folks will get on board like everyone else. What Apple is doing right now is simply changing some of their products to be used by larger markets.
 
People really need to get back to reality. The only thing Apple did was to drop XServe.

That's not the only thing. Glossy screens are worthless for professional usage, the focus on iDevices, Mac Pro refresh is talking forever, "Post-PC" philosophy applies only to consumers, etc... etc... If you still believe Apple is catering to professionals on the same level they've always been, you are the one that needs to get back to reality.
 
One thing I don't get is why put it back for sale?
Existing FCP studios already have it and its not like they've put out an upgrade.

Who would invest in a copy of FCP7 now?
What future is there in 7?

We are looking to add an additional edit suite next year, without FCP7 our main option would have been Premier, FCPX would not work in our enviroment.
 
I understand that, but the old version is working fine for your production in the mean time. I don;t get the outrage. It's very simple

Apple, we cannot use FCPX until X, Y and Z are added. When you add those we will move over to the new system.....

Until then, work with what has worked for you.

What you seem to fail to grasp (though I feel for some reason you don't want to grasp this) is that FCX portends a whole new way of editing. It shows a complete disregard for established practices - practices that involve collaboration between people doing different tasks. OMF, EDL, XML were developed to enable collaboration. FCX is designed for the one man band. Apple had the gall to say "This is all you need", then supplied a program that is half-baked and incapable.

There is no guarantee that Apple will add the features people need, in fact they categorically state that some of these features will NOT be coming - ie. they suggest Automatic Duck to export an OMF when previously it was built in - why? What happens to our track assignments and established ways of working(?) - automatic duck can't figure it out because we have tracks coming and going due to the collapsing timeline ... If you change something then make it better, not worse.

No support for broadcast monitoring - you have to be f#$%ing joking.

No EDL, XML etc etc - the list goes on and on and it just makes FC X look like it was made for the amateur enthusiast who works alone ... and that's fine if that was who it was marketed to.

Apple deliberately threw video/broadcast/film professionals under the bus to trade on the reputation of Final Cut Pro. It was deceptive and disingenuous and not the kind of behaviour users have come to expect from the company.
 
What you seem to fail to grasp (though I feel for some reason you don't want to grasp this) is that FCX portends a whole new way of editing. It shows a complete disregard for established practices - practices that involve collaboration between people doing different tasks. OMF, EDL, XML were developed to enable collaboration. FCX is designed for the one man band. Apple had the gall to say "This is all you need", then supplied a program that is half-baked and incapable.

There is no guarantee that Apple will add the features people need, in fact they categorically state that some of these features will NOT be coming - ie. they suggest Automatic Duck to export an OMF when previously it was built in - why? What happens to our track assignments and established ways of working(?) - automatic duck can't figure it out because we have tracks coming and going due to the collapsing timeline ... If you change something then make it better, not worse.

No support for broadcast monitoring - you have to be f#$%ing joking.

No EDL, XML etc etc - the list goes on and on and it just makes FC X look like it was made for the amateur enthusiast who works alone ... and that's fine if that was who it was marketed to.

Apple deliberately threw video/broadcast/film professionals under the bus to trade on the reputation of Final Cut Pro. It was deceptive and disingenuous and not the kind of behaviour users have come to expect from the company.

Good points Leddy, Just wondering how many of the people who can't see what the problems with FCPX in the professional environment are full time video editors who earn their living by editing 8-10 hours a day in a producer / client led broadcast or post production environment?
 
People really need to get back to reality. The only thing Apple did was to drop XServe. And that's not dropping out of professional market. That's dropping out of Server market. Those are two completely different things. There is no indication that Apple is dropping Mac Pro line, nor is there any indication that Apple will keep FCP X the way it is right now

It not as much about what they dropped as how they dropped it. When you invest a lot of money in a company, trust is very important. You would like to be able to evolve without having to start over with a completely new investment.

When Apple dropped the XServe, they did it without warning and without a migration path. Same thing with FCP. When (if) they drop the Mac Pro it will be done the same way. Deprecating Java and then avoiding any kind of reasonable official clarification immediately was yet another indication that Apple is not to be taken seriously in the enterprise (if one was really needed).

Apparently editors are beginning to understand what has been apparent since Apple dropped Carbon 64. Then again, editors are not IT professionals but someone must have been given them bad advice if they were completely unprepared for this.
 
Too little, too late

I bought the Ripple look at FCPX, did the course laughing out loud all the way, got my money back from Apple and then downloaded the trial version of Premiere Pro.
What a revelation - apart from the Multiclip restrictions, it is everything FCP7 should have become. Adobe have promised to address many niggles for FCP switchers over the next 6 months. I don't have many anyway.
The integration with all the other Adobe apps that a modern editor needs, is fantastic.
No way back to FCP and Apple in the foreseeable future - the suits took over I'm afraid.
 
And you're being elitist. Creativity is just as an important quality within an editor, alongside the technical understanding.

I get that FCPX is missing some features for broadcast environments etc..., but if it empowers some editors to be more creative then they can rightly label it as 'awesome'.

I'm all for empowering the little guy (and so is Apple, as it has always been). However, that should not be INSTEAD of empowering the pros.

Imagine Ford discontinuing its F-series pickups and instead pouring all their attention into their compact cars. "What about the professional contractors who need heavy duty vehicles?", you ask. Would you accept "well, they should just learn to adapt" as an answer?

Someone compared this to the other transitions that Apple made, like OS 9 to OS X. "Just wait and you'll see", they said. Which is fine, except that remember that while they spent their years polishing OS X, they were still selling OS 9 and selling machines that would dual-boot. OS 9 support wasn't officially cancelled until OS X was very usable on its own.
 
I'm not sure if Apple cares. Remember the pandemonium on these boards when Apple TV was announced and that the first Apple TV would not get a software update and would no longer be sold. All the first gen Apple TV owners raised hell...then forgot about it and just added the new Apple TV to their collections.

Saw it with Xserve, will see it with the iPod Classic. And Apple won't care.
 
Apple is moving away from the Pro area.
Hobbyists are a bigger market and upgrade more often.

Shake was to make way for Phenomenon.
Phenomenon=Dead, killed last year.

FCPX is for hobbyists.
Pro users/houses have packed and the caravans move on.

People buying FCP studio will call, pay, get a serial# and not even bother getting the box shipped. They just want legal seats.
 
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