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Apple Raises Prices on Several Products in Many Countries Amid Strong U.S. Dollar
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People just can't seem to understand what it means when the value of euro(or AU or whatever) drops by 30% in 6 months. 30% is basically the profit. It's almost like Apple is selling stuff in Europe without profit unless they raise the prices.
Oh, and don't worry, you'll see companies like Microsoft, HP, Dell, etc raise their own prices very soon.
All the thread debating on prices and currency exchange rates, don't forget that apple made 40% "Highest-ever revenue & earnings drive 48% increase in EPS"
So it's the company in the world that's making more profit, for every 1USD they invest, they make 1.5USD, so, they could easily absorb the exchange rate, but why?
People would keep buying even if they doubled their prices.
I repeat, no other company in the world make this level of profit.
You used to pay quality.
Think about it, people are paying 1000 use for a phone...
So it's the company in the world that's making more profit, for every 1USD they invest, they make 1.5USD, so, they could easily absorb the exchange rate, but why?
People would keep buying even if they doubled their prices.
I repeat, no other company in the world make this level of profit.
You used to pay quality.
Think about it, people are paying 1000 use for a phone...
Actually it is Apple's fault. Ripping people off and making even more. Its not right, its not moral. Just because something is legal doesn't mean its right.
Totally agree same here on the UK - Apple didn't drop prices when it went the other way. Nor do they pay proportional taxes to their local turnover. It's pure greed or profiteering. Lets not pretend the elephant in the room is a cute bunny.
And ??
As you can see the rate didn't change overnight, it has slowly drop during a year.
With a price tag at 1449, it means that Apple is going to earn $1565 US instead of $1299 in the US and don't tell me it's because of the taxes because everybody knows they don't pay any taxes !
LOL. Corporate apologists come in all shapes and sizes. Next we're going to hear that the free market will magically solve all of these disparities.
They can't not pay VAT on physical products, it's corporate taxes they don't pay.
What are you smoking(?), because I want some. Apple is selling stuff in Europe without profit, eh? What you mean to say us that their 75%+ margins are getting eaten into slightly, so the prices need to increase.
If I'm a corporate apologist, then you're a socialist apologist.
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75%. Show me a fact where they earn 75% margin. LOL. You sound just like one of those fact ignoring apple haters.
What I don't understand is why only the macbooks got more expensive? The iphone cost the same here in Germany, I'm not complaining that it didn't get more expensive 
I'm just trying to make some sense out of this
I'm just trying to make some sense out of this Why would it? Pound only lost 10% in the past year compared to Dollar. The fact that the prices didn't rise in UK further proves my argument and goes against all the other complainers. Apple is only doing this because the Euro/AU have been so much weaker compared to the other currencies.
Don't worry, when your countries start doing better economically, your currencies will start to get stronger.
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What I don't understand is why only the macbooks got more expensive? The iphone cost the same here in Germany, I'm not complaining that it didn't get more expensive
Usually because the phone prices are locked in with the carriers.
Apple products were never cheap in Europe, but they are becoming luxury products. I can afford them but it is just becoming non-sense. 650€ for the base Apple Watch SS, 699€ for the base iPhone, 1029€ for the base MacBook Air 11", 1499€ for the base MacBook Pro retina as well as the new MacBook. It's just too much, in a country that has a minimum wage of 590€.
edit: the 15 rMBP had seen its price increased by 300€ and it wasn't even updated. I understand the euro-dollar thing, but this is just too expensive.
edit: the 15 rMBP had seen its price increased by 300€ and it wasn't even updated. I understand the euro-dollar thing, but this is just too expensive.
Ok, but it's not new, they always paid VAT. I'm really disappointed by Apple right now !
F..., when I saw the new prices, I really thought it was a mistake !
I can buy the exact same product at 1136 ($1549 CAD) instead of 1449 , it's 300 difference (almost an Apple watch) !
Apple tends to update product prices ONLY after a major product release or update.
If the new MacBook was released in June instead (i.e. in 3 months), then prices would have continued to be "too low" in countries outside the U.S. for another 3 months.
This is not new. Apple has always updated prices in the same way, or at least since the early 2000s.
As a Canadian living in Australia, this sucks, but I don't think it's unfair, or profiteering by Apple.
However, it does mean that despite my 16 years of Mac ownership, I don't think my next computer can be a Mac anymore, and even if I could, I definite cannot afford to buy an iPhone 6 Plus like I could yesterday! I just bought a house, my first child was born.........I can't just buy whatever I want anymore! It's too bad, but Macs aren't something I'm entitled to.
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Many people in my work want MBP and iPhone for work, when the employer is buying them and they don't have to worry about the price. However, in personal use they have Android phones and Windows laptops. I guess many people would prefer Apple products, but the price is just too high to justify the purchase. I'm willing to pay some extra for Apple, but too much is too much. I was waiting for the new 12" Macbook, and I'd love to buy it, but the euro price is too much and it makes no sense for me to pay that much for it.
You think that the profit on these machines is only the price hike?
Apple make huge profits on their hardware, you aren't trying to tell me that a macbook pro costs £800 to manufacture and ship?
The Apple watch is that price in £'s for the first model here in the UK despite less £'s being equivalent to $'s in the exchange rate. For example the $10k Apple watch should equal less than £10k using the exchange rate, however it's true price is £13k.