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Apple Raises Prices on Several Products in Many Countries Amid Strong U.S. Dollar

teme said:
Many people in my work want MBP and iPhone for work, when the employer is buying them and they don't have to worry about the price. However, in personal use they have Android phones and Windows laptops. I guess many people would prefer Apple products, but the price is just too high to justify the purchase. I'm willing to pay some extra for Apple, but too much is too much. I was waiting for the new 12" Macbook, and I'd love to buy it, but the euro price is too much and it makes no sense for me to pay that much for it.
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I totally agree with you ;)

I think, I'm going to buy the "one day old" macbook pro at 1250 € and that's it !
 
Apple isn't getting a cent from me any more. The new products that have come out today are ridiculously overpriced in Australia even taking into consideration the exchange rate. Even when the au dollar was super strong against the us dollar, it didn't seem like they dropped the prices, and if they did it wasn't dropped enough. Now they have out the prices up far too much.

I just sold my iPhone 6 plus and I think that will be my last apple product in a while. Build quality of their competitors have caught up with them, windows 10 is looking fantastic etc so now I have better options to look to.
 
AFEPPL said:
Totally agree same here on the UK - Apple didn't drop prices when it went the other way. Nor do they pay proportional taxes to their local turnover. It's pure greed or profiteering. Lets not pretend the elephant in the room is a cute bunny.
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Because Apple doesn't update pricing on products on a daily basis, or even weekly. They update prices after big updates and releases. Same goes for many companies, although how they handle pricing updates may differ in the details.

Quite frankly, I bought my 2011 MacBook Air for less than the U.S. price. I bought it in Australia.

Same goes for my Fuji X100. Oooooh look.......another 2011 purchase in Melbourne.

I can say the same thing about my Fuji X-Pro1 that I purchased around 1.5 years ago for less than ANYWHERE ELSE IN THE WORLD! Bought it at George's Cameras in Sydney.

Same goes for my Fuji 18mm f2 lens around 6 months ago ($210 AUD including delivery, also from Georges Cameras). That's roughly $160 USD. Taking the U.S. exchange rate into account, I got roughly 70% off (although sales in the US at the time were around $350 USD).

Look, sometimes Aussies are going to get screwed, and sometimes they're going to do the screwing. It happens.
 
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how often has apple done this before and is this highest increase/adjustment?

while understanding their motive but considering the wages of regular people arent tied to any index (certainly not the USD) i would think this carries quite a risk as well.

Abstract said:
Because Apple doesn't update pricing on products on a daily basis, or even weekly. They update prices after big updates and releases. Same goes for many companies, although how they handle pricing updates may differ in the details.
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have they ever lowered the price?
 
The year and a half old 32gb 5S costs 900 Australian dollars hahaha
I just got a nee note 4 for the same price last week....

The entry level iPhone 6 that is 4/5 months old and has a measly 16gb of storage and no expandable memory now costs a nice cool grand....
 
bigchrisfgb said:
The Apple watch is that price in £'s for the first model here in the UK despite less £'s being equivalent to $'s in the exchange rate. For example the $10k Apple watch should equal less than £10k using the exchange rate, however it's true price is £13k.
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I am not following you. The $10k watch is £8k in the UK. The U.S. price also excludes sales tax. The UK price includes VAT. Where do you get £13k from?
 
numlock said:
how often has apple done this before and is this highest increase/adjustment?

while understanding their motive but considering the wages of regular people arent tied to any index (certainly not the USD) i would think this carries quite a risk as well.
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Oh, this will definitely cost Apple sales. As you said, my salary stays the same regardless of the exchange rate.

However, I don't really believe that Apple is ripping off Aussies. Consider the exchange rate, add GST, and consider the higher salary of sales staff at my local Apple reseller (MyMac in Melbourne!!), and yeah.....it's a wash.
 
Abstract said:
Because Apple doesn't update pricing on products on a daily basis, or even weekly. They update prices after big updates and releases. Same goes for many companies, although how they handle pricing updates may differ in the details.

Quite frankly, I bought my 2011 MacBook Air for less than the U.S. price. I bought it in Australia.

Same goes for my Fuji X100. Oooooh look.......another 2011 purchase in Melbourne.

I can say the same thing about my Fuji X-Pro1 that I purchased around 1.5 years ago for less than ANYWHERE ELSE IN THE WORLD! Bought it at George's Cameras.

Same goes for my Fuji 18mm f2 lens around 6 months ago ($210 including delivery, also from Georges Cameras). Taking the U.S. exchange rate into account, I got roughly 70% off (although sales in the US at the time were around $350 USD).

Look, sometimes Aussies are going to get screwed, and sometimes they're going to do the screwing. It happens.
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Thats not strictly true, look at what happened with Russia!
However your point is more than valid, but and it's a huge BUT, the dollar was depressed against foreign currencies for well over 2 years and nothing, zip, nil for 4 major release cycles... Hmmm...
 
numlock said:
how often has apple done this before and is this highest increase/adjustment?

while understanding their motive but considering the wages of regular people arent tied to any index (certainly not the USD) i would think this carries quite a risk as well.



have they ever lowered the price?
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Yes, many times, but only after products get updated and new product prices are set.

It didn't change much in Australia for several years, but only because the AUD was volatile enough to change by roughly 8% over a relatively short time. It did reach around $1.09, but it wasn't there for long, and not when Apple was doing any major site updates due to new product updates or releases.

When I first came to Australia in 2004, it would have been impossible to imagine a Mac anywhere close to $1000 AUD. Well, it eventually did happen (give or take a few dollars), but one reason is GST and high salaries in Australia.
 
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Glassed Silver said:
Out of curiosity, did Apple raise wages for its staff around the world?
Legit question, I simply don't know, but I assume I'd have read about this by now on here? :confused:

Glassed Silver:mac
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Since for example the staff in the UK is paid in British Pound, and their cost of living is based on British Pound, why would their salaries be affected by currency fluctuations? The only thing that is affected is imported goods.
 
Robstevo said:
Apple isn't getting a cent from me any more. The new products that have come out today are ridiculously overpriced in Australia even taking into consideration the exchange rate. Even when the au dollar was super strong against the us dollar, it didn't seem like they dropped the prices, and if they did it wasn't dropped enough. Now they have out the prices up far too much.
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I picked at random the most expensive Retina MBP, and the price in Australia after subtracting 10% tax is lower than the price in the USA. Same with the cheapest 13" MBP (the one with hard drive): Australian price - $1,549, excluding 10% VAT = $1,408, that's 1,074 US dollars. In the US store, same model is $1,099.
 
Abstract said:
Oh, this will definitely cost Apple sales. As you said, my salary stays the same regardless of the exchange rate.

However, I don't really believe that Apple is ripping off Aussies. Consider the exchange rate, add GST, and consider the higher salary of sales staff at my local Apple reseller (MyMac in Melbourne!!), and yeah.....it's a wash.
Click to expand...

Abstract said:
Yes, many times, but only after products get updated and new product prices are set.
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did they announce international prices of the watch yet?

in australia i assume? i dont recall seeing stories about changes regarding the euro zone often at least.
 
Thanks for the quantitative easing (money printing) of all major powers except the US since late last year...:confused:
 
DavidRiverman said:
And ??

As you can see the rate didn't change overnight, it has slowly drop during a year.

With a price tag at 1449€, it means that Apple is going to earn $1565 US instead of $1299 in the US and don't tell me it's because of the taxes because everybody knows they don't pay any taxes !
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You know what happens if Apple doesn't pay their VAT bill?
 
The algorithm Apple has been using for converting from USD to EUR all these years is quite easy to implement:

Code: 
if ( 1 USD <= 1 EUR )
  PriceInEUR = PriceInUSD;
else
  PriceInEUR = (1.2+random())*PriceInUSD;

Fairly easy to implement on every machine. And note that it has a very high performance, because you don't need any math when the EUR is stronger than the USD. You just use the same USD price even if a USD was half the price of an Euro.
 
Abstract said:
Because Apple doesn't update pricing on products on a daily basis, or even weekly. They update prices after big updates and releases.
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Unchanged since 2012 MacBook Pro went up by $200. Unchanged ('top of the line' lol) MacBook Pro went up by $500.

You were saying?
 
oldmacs said:
They don't pay their taxes here. They paid 183 Million in taxes on a 27 billion dollar revenue - Then income tax is 30 percent of revenue.
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I don't think the tax in Australia is 30 percent of revenue. It would be very, very unusual that any business is taxed on its revenue. Let me say this plainly: If every business in Australia paid 30 percent of their revenue in tax, there wouldn't be any businesses.
 
gnasher729 said:
Since for example the staff in the UK is paid in British Pound, and their cost of living is based on British Pound, why would their salaries be affected by currency fluctuations? The only thing that is affected is imported goods.
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maybe to set a precedent that maintaining a living standard is no less important than maintaining profit margin.
 
FelixAng said:
Australians can thank their politicians for taxing electronic imports...no need to blame Apple for everything.
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Not really. You should blame the education system, which makes it hard for the average Australian to understand the concept of VAT, which is included in the prices advertised in Australia while US sales tax is not included in the US prices, and makes it hard to use a currency conversion app which would tell them that their price excluding tax is actually lower than the US price.
 
numlock said:
did they announce international prices of the watch yet?

in australia i assume? i dont recall seeing stories about changes regarding the euro zone often at least.
Click to expand...

Multitasking on iPad sucks, but was genuinely curious, so I did a comparison.

Apple Watch Sport (42 mm model --- the one I'd buy!!)
U.S. $399
Australia: $579

According to www.xe.com, $399 USD is equivalent to $522.30 AUD. If you add 10% GST, that would be $574.53.


Apple are ripping Australians off by roughly $5 AUD, which is around $3.7 USD.

If the Australian dollar drops any further, we'll be under-paying once again!! ;)
 
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