These are not "their" products. These are third-party apps. 70% of the price goes to the developers. This is more about app developers not being forced to cut their prices to your currency's weakness. And to be precise, Apple isn't changing product prices, but tier prices. That means App developers who disagree with this increase could choose to lower their prices by moving to a lower tier. --- Post Merged, Jan 20, 2016 --- Depends on the beer. My beer doesn't comes in 24s; but I'd easily pay that for 24 bottles. In USD.