Let's see how it plays out, ball is in out court. If a £1150 phone with a notch gets record sales , says a lot about the consumer, telling Tim he can release anything , if it does not perform, Tim will listen.... he will only listen to sales graphs.... interesting times
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Actually I remember when the 7 came out, Tim Cool raised the repair costs of older iPhones by 50%, what people have not been seeing is the constant cost increases from apple for support . Apple support was truly a great thing and value for money, not things like a iPad Pro screen are £500 repair, out of service costs have doubled ....AppleCare constantly going up. An iPhone X with 2 warranty from apple is £1350. Tim Cook is Steve Balmer, yup bringing in the profits....that cause he is increasing the prices everywhere. Most fans here would not understand that, cause they upgrade each year. Though turn up to apple these days for a out of warranty repair....poor experience.
I should not say poor, as the staff are great, but their jobs made difficult due to greed these days where profits have to me maintained my cutting costs everywhere cause innovation is no leading the company.
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£200 is not nickles and dimes. It's getting to the point where this, that is 20%..... have you ever bought insurance that was 20% value of the item?
I think I might have seen it once.... 20 year old male, 1000cc sports bike