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Apple Refocusing Final Cut Pro? Jobs says "Next Release Will Be Awesome"

darkplanets said:
While this doesn't affect me at all, I would highly recommend to those of you who rely on this to make a big of fuss now as possible.

Email, call, kick down doors, do what it takes... because once it gets downgraded to prosumer status upon release its not going back up.

While you're at it, all of the logic people should also be throwing a **** fit, as they're next.
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This does affect me, but I'm really not at all worried right now. I truly believe people are getting REALLY confused between Final Cut Studio and Final Cut Express.

After reading all the information around this topic, that Apple Insider article doesn't make much sense. That, and the fact the picture I posted earlier has Steve Jobs (assuming it really is Jobs) responding to the topic of the Apple Insider article with, "Don't believe everything you read..."
 
puuukeey said:
I remember when everyone on this website called my a troll for stating my opinion that the mac was turning into one of these.
350__1_Leapfrog-20Computer.jpg
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LEAP Frog and Microsoft BOB FTW!
 
Guys stop overreacting. You don't even know if this is true yet and I would guess it's substantially off base.

A few things:

- Final Cut's interface is currently very outdated and it can be difficult to use. I would guess that an interface revamp underway is where these rumours are starting from. An interface revamp provided it is done well would be welcome.

- Apple revamped Logic's interface to make it easier to use but didn't kill functionality. It's not like making an interface easier means making the software less function. In fact it should make it more functional if done well, like in Logic.

- Final Cut has a large market share among video editing types and I imagine there are a lot of companies that plop down huge amounts of money for bulk licenses of it. Apple isn't going to just shoot this market because they want prosumers.

Calm yourselves.
 
googolplex said:
Guys stop overreacting. You don't even know if this is true yet and I would guess it's substantially off base.

A few things:

- Final Cut's interface is currently very outdated and it can be difficult to use. I would guess that an interface revamp underway is where these rumours are starting from. An interface revamp provided it is done well would be welcome.

- Apple revamped Logic's interface to make it easier to use but didn't kill functionality. It's not like making an interface easier means making the software less function. In fact it should make it more functional if done well, like in Logic.

- Final Cut has a large market share among video editing types and I imagine there are a lot of companies that plop down huge amounts of money for bulk licenses of it. Apple isn't going to just shoot this market because they want prosumers.

Calm yourselves.
Click to expand...

What is Final Cut's Market Share?
No Wikipedia it is not the Answer;)
 
MCIowaRulz said:
What is Final Cut's Market Share?
No Wikipedia it is not the Answer;)
Click to expand...

Large enough that literally 9 out of every 10 video editing gigs I see, are running on Macs and Final Cut Studio. I'm seriously not exaggerating that figure, either.
 
googolplex said:
- Apple revamped Logic's interface to make it easier to use but didn't kill functionality. It's not like making an interface easier means making the software less function. In fact it should make it more functional if done well, like in Logic.
Click to expand...

I hope that FCP gets an overhaul of the interface and ideally would be as easy to use as the Logic interface. The current FCP interface I find pretty spartan, compared to the Logic interface
 
I'm agreeing with all of my professional editing compatriots on here, letting the developer that turned imovie 8 into an unusable product will ruin FCP. I use FCP for my projects, but often train consumers to use iMovie or express. I found the iMovie 8 debacle to be one of Apple's biggest mistakes ever. To take a user friendly device and turn it into what they thought was user friendly, but was really useless was foolish. I had fought that fight at a job in education for years. Windows users would constantly came back from conferences talking about and showing off software that edited your footage for you. Since I produced all of the media for the district, they loved coming to me and saying, "hey, now i can do what you do." Well, they couldn't. They just didn't get the creative process. Choose a song a theme and hey look what I did. First, you really did nothing. Second, it's random and mediocre. FCP needs workflow improvement at most. I wouldn't mind them creating a better version of express. It really isn't the trimmed down version of FCP it should be. It's more like a teaser product in which they left out things it should do so that you buy the pro product that has ten times the functionality that even everyday pro editors sometimes don't need. So, upgrade express Apple. Don't downgrade FCP.
 
AngryLeprechaun said:
Don't know if this has been posted but I really don't feel like going through all of these posts, but it looks like Apple Insider got their info mixed up.

http://twitpic.com/1p0ftb/full
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I was going to say...

Anyone who has used Final Cut Studio and then looked at Final Cut Express know that there's NO FREAKING WAY that "Apple now primarily sells the Express version". That's total BS.

FC Express is a crappy, cut down version of a three year old version of Final Cut Pro. I was expecting it to be cut last year when they brought out the new Final Cut Studio, but it's still there for some reason.

Logic went for ages without a good update but then version 9 came out of nowhere and totally kicked ass (and then they went 64 bit in a free update!) so I can definitely believe Steve when he says that the next Final Cut Studio will be awesome. And I have no doubt that it will be Pro.
 
Anybody remembers Sony Socratto?

I think Apple is like Sony now. They can pull the plug...
Sony spent years of development and tons of money on Socratto
and then they simply killed it.
I think Apple is just trying to find a way out of the pro market.
 
sgentle said:
I was going to say...

Anyone who has used Final Cut Studio and then looked at Final Cut Express know that there's NO FREAKING WAY that "Apple now primarily sells the Express version". That's total BS.

FC Express is a crappy, cut down version of a three year old version of Final Cut Pro. I was expecting it to be cut last year when they brought out the new Final Cut Studio, but it's still there for some reason.

Logic went for ages without a good update but then version 9 came out of nowhere and totally kicked ass (and then they went 64 bit in a free update!) so I can definitely believe Steve when he says that the next Final Cut Studio will be awesome. And I have no doubt that it will be Pro.
Click to expand...

Finally someone who makes sense! :) A lot of people on here just assume the worst, without looking into things carefully.
 
As a heavy FCP user, I'm going to remain passive on this one.

It doesn't have to mean the end of a professional tool. Look at the DSLR market - the prosumer interest has catapulted DSLR tech forward, and increased options, competitive pricing and third party supporting products.

As for the Final Cut Express success (if it's possibly true), that probably has as much to do with the fact they offer it as a discounted bundle option in new build Macs & Macbooks...

FCP isn't just a tool, it's a working environment. I don't see that being changed by Apple - there are some very heavyweight FCP users out there, and Apple does well by their testimonials and interest.
 
MacRumors said:
Apple is said to be revamping their Final Cut Pro product to appeal to a more mainstream audience rather than high end professionals.
Click to expand...

I was about to prepare me for the FCP certifications. Now I'm thinking about "Adobe Certified Expert" for Premiere & After Effects. Shake gone, Final Cut Pro gone, MacBook Pro's gone... (Apple still uses C2D, how amazing is that) I'm very sure, Logic will be the next victim.

I have to re-think if my next computer will have an apple on it.
 
snowboarder said:
Anybody remembers Sony Socratto?
I think Apple is like Sony now. They can pull the plug...
Sony spent years of development and tons of money on Socratto
and then they simply killed it.
I think Apple is just trying to find a way out of the pro market.
Click to expand...
Don't you dare compare Apple to Sony. Sony is all over the place, screwing everything they touch. They don't even know how to target their customers.

PS> They have some great products though.
 
snowboarder said:
I think Apple is just trying to find a way out of the pro market.
Click to expand...

I think you're right. It seems Apple is slowly killing or letting the professional products die. Regarding the drastic changes in FCP, they really make no sense what so ever. Professionals rely on workflow. If you mess with the workflow you mess with their work and that doesn't fly. Faster, more stable, new but solid features are what we need and not some "new easy ways of editing" or "instant magic" crap which guides the user to the program.
 
I'm not sure if it's been mentioned before, but I do think Apple have (finally) done a pretty good job with Logic Pro, and that is now simpler for non techie users, but still contains complex features that you never need to touch unless you want to, like the environment.

But the vagueness of Steve Jobs' reply is where the problem lies, if they can manage to keep the complexity of what a piece of software like this needs to be able to do, yet make it easier for someone to get into it all the better.

But you never know, they may aim for the lowest denominator, which would leave some out in the cold, after all they did remove things from Logic Pro (one major thing I used to use, but I forget its name now), but also gave it some great new features.

I'm sitting firmly on the fence with this one.
 
I'm not sure if it has been said before, but Apple needs to focus more on the media management and the film aspects of the program. I don't think they need to revamp the interface.

Avid has had the same interface for over 10 years if not more. It's familiar and completely user friendly. When new features are added, other aspects of the program are minimally changed. As professionals, we don't want to have to deal with learning a completely new interface. We want to sit down and use the tools. Keep adding things, but focus on the more important aspects of the tool...not the cosmetics.

I prefer Avid over FCP especially being a working editor in the film industry. In my opinion, Avid handles film and the process more cohesively than FCP has ever been able to do. I think if Apple decides to make their program for the majority would be a huge mis-step especially if they really want to start making a bigger footprint in Hollywood.

Actually...I wish Avid and Apple could just get along and put their best foot forward and collaborate. There are great aspects within both programs that I wish would come together, but of course this will never happen.
 
You know, I've learned almost nothing reading this thread. Just a lot of "pros" piping up letting us know they are in fact pros and everyone else is a "pleb".

What are some of the features you think will be missing? What ommissions will make it impossible to do your jobs?

How about actually contribute something to the discussion and maybe help educate some of us double digit IQ, plastic MacBook using non creative plebes?
 
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