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macrumors bot
Original poster
Apr 12, 2001
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Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.

privacyisimportantdomain-800-800x557.jpg

The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.

The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.

applelasvegasbillboard-800x600.jpg

Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.

Article Link: Apple Registers PrivacyIsImportant.com Domain Name
 

Quu

macrumors 68040
Apr 2, 2007
3,420
6,792
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
 

kakinc

macrumors member
Jun 16, 2018
65
102
Toronto
Yep... Until it's not...
From the looks of it, Apple is not selling your data...
But they just turn a blind eye on their ecosystems allowing their partners to do so....
Well, until they are exposed on the media.
I am using Apple iphone and Mac alright, but I am pretty sure Google still knows me better than I knew about myself.
 

JTBing

macrumors regular
Aug 6, 2015
197
262
When your products stop selling for themselves, you gotta marketing them up until it sticks.
Yes, marketing campaigns mean that a company is failing.

/s
[doublepost=1551794071][/doublepost]
DEAR APPLE:

If privacy is so important, launch a Bug Bounty program for Mac OS.
If privacy is so important, stop demanding payment and just tell them about bugs when you find them.
 

Sasparilla

macrumors 68000
Jul 6, 2012
1,959
3,374
Apple should doubledown on this. With the rest of the industry and their competitors bent on seeing who can spy and exploit their customers / users more, this is an angle Apple can utilize to its fullest.

As can be seen in the comments above there isn't a good comeback to Apple pushing further with it - cause people like having privacy, its a good thing. Apple embracing it more is also a good thing, except for folks invested in their competition and surveillance / spying capitalism.

More cynical comments here. What is the deal with MacRumors these days? Apple literally cannot do anything right. :rolleyes:

You're seeing astroturfing by Apple's competitors here - people are payed to do this, its very cheap "advertising". It is getting bad.

The amazing thing is that their are more anti-Apple commenters here on this first page than folks wanting to cheer Apple's privacy push (happens alot to early morning / late evening posts). At some point, the environment will become so toxic genuine (non paid) users will bail on the site leaving it to be taken over by astroturfers and Apple trolls - which we may be seeing some already. JMHO...
 
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StellarVixen

macrumors 68040
Mar 1, 2018
3,177
5,637
Somewhere between 0 and 1
Good work, Apple. Me, and other people applaud your efforts for privacy in a world where no one else cares.


Yes, marketing campaigns mean that a company is failing.

/s
[doublepost=1551794071][/doublepost]
If privacy is so important, stop demanding payment and just tell them about bugs when you find them.


There is a saying "If your profile picture is from anime, your opinion does not matter."

Why everyone with such profile picture has to be so goddamn toxic?
 

WannaGoMac

macrumors 68030
Feb 11, 2007
2,722
3,992
Yep... Until it's not...
From the looks of it, Apple is not selling your data...
But they just turn a blind eye on their ecosystems allowing their partners to do so....
Well, until they are exposed on the media.
I am using Apple iphone and Mac alright, but I am pretty sure Google still knows me better than I knew about myself.

It's fairly easy to avoid Google services if you choose, plenty of alternatives.

Start with avoiding google search. 1) Try www.duckduckgo.com 2) If you still just have to use Google search, use www.startpage.com which anonymizes google searches.
 

YaBe

Cancelled
Oct 5, 2017
867
1,533
If privacy is so important why did they disclose the domain? Shouldn't it be ********isimportant.com ?
 

StellarVixen

macrumors 68040
Mar 1, 2018
3,177
5,637
Somewhere between 0 and 1
It's fairly easy to avoid Google services if you choose, plenty of alternatives.

Start with avoiding google search. 1) Try www.duckduckgo.com 2) If you still just have to use Google search, use www.startpage.com which anonymizes google searches.

I despise everything from Google, but other search engines are laughable in comparison with Google. Sad but true.
 

cmaier

Suspended
Jul 25, 2007
25,405
33,471
California
DEAR APPLE:

If privacy is so important, launch a Bug Bounty program for Mac OS.

Stop conflating privacy and security.
Stop conflating bugs that affect security with intentional business methods that cash in on privacy.
Stop conflating complying with local law with building an entire business model on invading privacy and lobbying for lax privacy laws.
 

Quu

macrumors 68040
Apr 2, 2007
3,420
6,792
If privacy is so important, stop demanding payment and just tell them about bugs when you find them.

If you were to find an exploit where clicking a link in for example Safari or Messages for Mac resulted in an executable payload that allowed the entire Mac to be compromised that would be a string of bugs worth over a million dollars to the security companies that create attack software for governmental security agencies (NSA, GCHQ and their contemporaries in other countries).

We as Mac and Apple fans are willing to tell them about dangerous bugs. But we're not the ones finding those bugs. The security researchers who find these bugs aren't always altruistic and tell the vendors out of the kindness of their hearts.

Also many of them will spend months if not years looking for bugs. For many of these people this is their entire paid job, either as self employed or working for a security company that is run for profit.

This is why paid bug bounty programs must exist. It incentivises these people to find bugs and report them to the vendor (in this case Apple) so that they can be fixed instead of being shopped around to the highest bidder who will use them in attacks.

I'm sure you understand all this already and I do not mean to be patronising towards you. But based on your comment, if it wasn't sarcasm then maybe my explanation will be helpful. I've been working as a software engineer for over a decade and specifically I work in the server side security software market.
 
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