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I'd rather believe an EU commissioner than you on this:


However slow the EU may be in other things, I definitely get the impression they don't want Apple to make a mockery of their DMA.
It's interesting that a government official seems to be hinging her entire credibility on whether a particular game is available to the public. Most notably one that has been in the news for all the wrong reasons.

 
It's interesting that a government official seems to be hinging her entire credibility on whether a particular game is available to the public. Most notably one that has been in the news for all the wrong reasons.

Yeah there are certain things Apple and EU officials are better keeping their mouths shut on. Public statements can come back to bite!
 
Alright let me give you 3 examples..
1. Most if not all apps from Apples App Store are forbidden from discosing that it might be 10-30% cheaper to subscribe or buy something on their web site directly instead trought the app, or link to any alternative purchasing option or use alternative payment processors.
Apple loves to attack and threaten any app developer who wants to offer sales and special offers outside their apps because then apple does not get 30% sales tax.
Dont get me wrong, some companies are greedy and pocket the 30% they could have saved for their users/customers instead of giving simply 10-30% cheaper subscription/purchasing price for those who wish to do it on their web site.
This is no longer allowed under DMA regulation, which means companies have the ability to inform their users of cheaper option even if they stay on Apples App Store and do not go to the Alternative Rival App Stores.
2. Rival App stores to gain userbase will most likely heavily undercut apples 30% tax by offering 5-15% which directly benefits consumers.
3. More games, apps and competition between app stores for usersbase lowers prices and enables developers to pick technologies and different ways to create, update and release games which apple would refuse, game streaming and e-commerce/subscription type of apps for example.

1. Most if not all apps from Apples App Store are forbidden from discosing that it might be 10-30% cheaper to subscribe or buy something on their web site directly instead trought the app, or link to any alternative purchasing option or use alternative payment processors.
No it doesn't. Absolutely allowed.
2. Rival App stores to gain userbase will most likely heavily undercut apples 30% tax by offering 5-15% which directly benefits consumers.
No it won't. It will benefit the bottom line of millionaires.
3. More games, apps and competition between app stores for usersbase lowers prices and enables developers to pick technologies and different ways to create, update and release games which apple would refuse, game streaming and e-commerce/subscription type of apps for example.
No it won't. It will be the exact same apps, with the exact same features, with the exact same prices.
 
If an app makes the most money at $10 than it will make the most money at $10
...unless it costs more than $10?

What are you trying to say? If it makes the most money at $10, then it will make the most money at $10 - that statement is alway true.

no matter what it costs.
If you're saying the profit-maximising prices is always the same, no matter the costs, that is wrong, that's not how pricing works.

Customer demand is elastic to price - and 20% higher costs (Apple's commission less the payment processing/distribution costs if you do it your) may very well make the difference between profit and loss.

Simple example: Assume that Apple Arcade and Epic have identical services - or both are equally "good" and have the same development and licensing costs. If priced at the same monthly subscription price, Epic will have a cost disadvantage to Apple, due to Apple charging a 30% commission, when Epic could themselves make or contract out the payment processing for 10%. So Epic may have to charge a higher price - which in turn may cost them consumers moving to Apple (and costing Epic the necessary scale to compete).

It's interesting that a government official seems to be hinging her entire credibility on whether a particular game is available to the public
It's a he/his, not a she/her. And I don't follow you on the "hinging (his) entire credibility" on it. He's not. Neither Breton nor the DMA are only about Fortnite - far from it! The feud between Epic and Apple (along with Spotify) has been the most well-publicised related to the DMA. So no wonder he mentioned that publicly.
 
Apples situation is completely different because they don’t have a monopoly in the mobile sector. It’s the software on the phone that people keep crying about. They want to force Apples vision to an Android phone instead of just buying an android phone.
ironically, an iphone with android would probably be the best-selling device ever. ;)
 
For big companies that may be.
For any company.

Now what happens if pricing the app at $10 when factoring in Apple's fee means going out of business? What about if pricing the app at $10 without Apple's fee means staying in business?
You're moving the goalposts here. Obviously, less costs mean a developer makes more money. That has nothing to do with what I said.
 
People defending a 2 1/2 trillion dollar company.

Why?

Although after seeing how Phil comports himself via email, I wouldn’t be surprised if he has burner accounts on a variety of Forums just to mix it up
People defending legislation to change a business model for a product from a company that produces a lifestyle product when one can vote with their $$$.

Why?
 
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If your take is true we wouldn’t have had 15yrs of the App Store! It’s been an unmitigated success and paid out billions to developers and started thousands of devs shops etc. if they were all so impeded by this 30% (15% I think it’s is now right?) then no one would have survived.

The reality is we are here because the big boys (epic et al) went freemium and destroyed the concept of normal devs making a decent margin from their sales. It’s literally called “a race to the bottom”. Where the big boys in a market undercut the normal pricing because they use their profits from elsewhere and subsidise their business activity.

Freemium gaming forced everyone into giving away apps for free and forcing games to be divided in a way where the money was made outside of the App Store but used the AppStore to gain the customer. Which is why Apple put the anti steering thing in the first place to prevent companies gaming the system.

Apples policies literally created the indie game dev scene as a viable entity. Big game companies destroyed it. And now people blame Apple. Everyone forgets how we got to where we are.

It would be more accurate to say Apples policies ruined mobile gaming.
The way microtransactions are used inside mobile games has made me write off most games on the platform as nothing more than sparkly slot machines. I download a game and am greeted with pay to skip timers nonsense….
 
It's a he/his, not a she/her. And I don't follow you on the "hinging (his) entire credibility" on it. He's not. Neither Breton nor the DMA are only about Fortnite - far from it! The feud between Epic and Apple (along with Spotify) has been the most well-publicised related to the DMA. So no wonder he mentioned that publicly.
My bad on mixing up his gender.

What I meant was - were the people in the EU specially clamouring for the ability to get Fortnite again on their iPhones, some three years later? Otherwise, it just feels like an oddly specific callout. Maybe the game is (still) more popular than I give it credit for. 🙃
 
...unless it costs more than $10?
We're talking about software. Increasing the price would mean making less revenue.

What are you trying to say? If it makes the most money at $10, then it will make the most money at $10 - that statement is alway true.
That's exactly my point. If $10 is the most efficient price, then increasing or decreasing the price will result in less revenue.

If you're saying the profit-maximising prices is always the same, no matter the costs, that is wrong, that's not how pricing works.
No, I'm saying that the revenue-maximizing price is independent of cost. Consumers won't spend more for your app just because you buy yourself extra coffee.
 
Within the same store as Target.
Again, you're in the iPhone in this example. Same as if you're inside Target. Both Target and Apple need to make room (for lack of better terminology) for your mom & pop store to exist. And many other things like providing electricity and a way for customers to find you in the store, etc. To protect customers from mom & pop issues spilling over into Target and vice versa.

This is not a desktop computer. No matter how much people want to believe it is or think it is. iPhones are compute devices that make calls and are purpose built for that. Desktop computers don't fit in your pocket and do "more" stuff. Again, for lack of better terminology.

I find it absolutely mind boggling that you seem to suggest that a physical brick and mortar store is a better analogy for your iPhone than a computer.

These Target analogies are getting more and more convoluted and they simply don't fit. If anyone tried to argue that their Mac is a store, they'd be laughed out of the room.

No an iPhone is not a desktop computer, but it's a computing device. It's not a store. It has a store running on it, but it's not a store in itself. It can have many stores running on it, just look at other computers, including Android smartphones.
 
It would be more accurate to say Apples policies ruined mobile gaming.
The way microtransactions are used inside mobile games has made me write off most games on the platform as nothing more than sparkly slot machines. I download a game and am greeted with pay to skip timers nonsense….
It feels more like the market voted and decided that they would rather opt for a free game that potentially cost them hundreds in IAPs, rather than a paid game that you could play forever. In a way, it always felt inevitable. The problem isn't so much the App Store as much as the internet making it extremely easy for anyone to publish an app and make it readily accessible to everyone.

What happens when supply exceeds demand? Price drops. The real issue, I feel, is way too many people all making similar apps. It's not an issue that's unique to Apple.
 
For any company.


You're moving the goalposts here. Obviously, less costs mean a developer makes more money. That has nothing to do with what I said.
You aren't getting it so let me try again. You're saying if the app brings in the most income at $10, then that's what it will be priced at. Ok, but what if pricing it at $10 and then Apple taking $3 means the businesses is no longer viable? Maybe making $7 per purchase simply isn't enough to keep the dev afloat, they need $10. OK so then what if they price it at $14 and it results in slightly fewer downloads, but now the dev is making ~$10 per purchase after the Apple tax and now has a sustainable business. What choice is the dev going to make? Are they going to price it at $10 and eventually go out of business or are they going to price it at $14 and stay in business? Now let's look at the result from the consumer perspective, is $10 or $14 a more pro-consumer price? The dev could price it at $10, but has to price it at $14 due to the Apple tax.
 
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People defending legislation to change a business model for a product from a company that produces a lifestyle product when one can vote with their $$$.

Why?
Given how many things rely on phones and apps these days this characterization of the iPhone as a lifestyle device is bordering on a bad faith
 
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I find it absolutely mind boggling that you seem to suggest that a physical brick and mortar store is a better analogy for your iPhone than a computer.

These Target analogies are getting more and more convoluted and they simply don't fit. If anyone tried to argue that their Mac is a store, they'd be laughed out of the room.

No an iPhone is not a desktop computer, but it's a computing device. It's not a store. It has a store running on it, but it's not a store in itself. It can have many stores running on it, just look at other computers, including Android smartphones.

They already get it, but they will pretend they do not. Because the safe, warm, and exquisitely designed walled garden needs protecting. One store, one gate only on this land, for safety and convenience reasons, you see.
 
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If $10 is the most efficient price, then increasing or decreasing the price will result in less revenue
In your previous posts (here and here) you referred to "making money" - which I (like the dictionary) understood as making a profit, not just revenue.

The revenue-maximising price is independent of costs (when talking of software, which has low and decreasing marginal costs) - but the profit-maximising price isn't.
 
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You aren't getting it so let me try again. You're saying if the app brings in the most income at $10, then that's what it will be priced at. Ok, but what if pricing it at $10 and then Apple taking $3 means the businesses is no longer viable? Maybe making $7 per purchase simply isn't enough to keep the dev afloat. OK so then what if they price it at $14 and results in slightly fewer downloads. But now the dev is making ~$10 per purchase after the Apple tax and now has a sustainable business. What choice is the dev going to make? Are they going to price it at $10 and eventually go out of business or are they going to price it at $14 and stay in business? Now let's look at the result from the consumer perspective, is $10 or $14 a more pro-consumer price? The dev could price it at $10, but has to price it at $14 due to the Apple tax.
No one is arguing that the fee doesn't cost developers money. That would be ridiculous. You're simply trying to move the goalposts.
 
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