That hardware always looked like a minor option.Valve's self-branded hardware was a flop, so they have no choice.
OK. So best guess: why is this app approved, then rejected for "business conflicts." Please offer your best guess about what "business conflicts" means here. Give us a better hypothesis behind this rejection than the working one.
They can join in Europe and file an amicus brief in the US.I smell litigation.
I smell litigation.
Nope. The law can't force a business to do something new unless promises were made for that "new" and then the company wanted to keep the money realized on those promises but not deliver.
For example: Apple HAS promised "stereo-like" pairing of HomePods from the start. There is an obligation on Apple there. HP buyers could make a legal case that they bought HP for that reason. If Apple wasn't willing to give them their money back AND did not intend to ever roll out a software update to enable "stereo like" pairing, lawyers should line up for what would probably be a quick & easy settlement.
In this case, there's no promise to make this app available in the store. Nobody can (easily) make a claim that Apple promised them this functionality and- as a result of that promise- they purchased stuff from Apple in advance of getting to enjoy this particular app. Since this is basically a very new bit of news, anyone who might be able to try to stake such a claim can probably return their purchases right now.
On another level, there might be a little room for some cracks at anti-competitive or a seemingly monopoly-like control angle... but both are probably weak angles. The ultimate card that Apple can play is that nobody is forced to buy Apple hardware. Those who choose to do so know they can only buy software in the app store and agree by clicking to "terms & conditions" acknowledging exactly that.
One other angle might be from Valve/Steam is Apple might have promised them approval for developing this app and thus they could make the case that they spent money developing it with no way to recoup those investments since Apple is refusing to let them release it. But that seems pretty unlikely, probably being something that would be in the story that got this going if Apple had made any such promise to them.
In short: this is very much a "Apple can do whatever it wants. Either like it as Apple chooses to serve it up, or feel free to take your business elsewhere." proposition.
But, while there is probably no legal angle here, from a PR perspective and a customer delight perspective, it's disappointing. Those of us who are long-term Apple consumers probably expect more from Apple. Stuff like this probably tarnishes the halo a bit each time for some of us. It certainly does for me.
My best guess is that the rejection was not specific to the basic premise of streaming games from a PC. It's not very likely at all that the initial review team for the App Store didn't realize that it would be used to stream PC games. So switching to the rejection had to be for something that was less obvious than that.
I agree. And I dont think some Apple followee's really appreciate the typical Steam user, or the difference in market segmentation. I have many contacts on my Steam account who I chat wth regularly. They all have hundreds of games linked to their account, some of them over 1000. All of them are avid gamers. Not once, and I mean not a single time, has someone told me "Geez, I dont know if I should buy this new release on Steam or on iOS." . It doesnt happen.
On the other hand I own a SteamLink and have been tempted to buy more. But now that the SteamLink app is out on android, I am far more inclined to get an android tv device as it can cover the steamlink app and be more than a one trick pony. Sadly I would much rather buy another AppleTV, but Apple have completely shot themselves in the foot.
This move isnt avoiding competition as much as it is driving customers away. Apple have completely lost the plot.
I use an Iphone, Apple watch and Ipad pro so I'm fairly invested in the IOS system, this is a massive kick in the teeth. I have no problem with apple keeping trash apps out of the store, but to refuse users the option to use a well designed and apparently really good app like this simply because they are concerned its better than the options they get revenue from is shocking.
We going to loose MS office to force us into Iworks as well?
Spotify going to be kicked out so we all use apple music?
How about kindle so we all use apple books?
Sets a very bad precedent and doesn't inspire confidence from me as a user or I'd expect developers who will worry their offering might be 'too good' and be refused a place in the store as it'll compete with apples offering.
Your well-reasoned analysis won't stop the lawyers.![]()
I would hope Valve would give Apple the finger at any suggestion of a takeover proposal. We’ve seen what happens to services that Apple buy... it’s not pretty.
If they are selling games in the app like you claim then I can understand Apple rejection, it would be like having a shop and allowing someone using some of your shop space to setup another little shop selling the same as you, what were they thinking Apple will never allow itNot very surprising is it? If they remove the functionality to buy games within the app I think Apple might reconsider.
I must say though, this is the first time I’ve ever been remotely tempted to switch to Android.
Edit: The more I think about this, the less sense it makes. What are the potential users of this app (ie, people who play PC games) more likely to do - forget about PC games and buy Angry Birds 15 instead, or move to Android and continue playing PC games now with the ability to stream them to their iPadwannabes? I know what I think is more likely, and it doesn’t increase revenues for APPL. Even the probable most common outcome, that people continue playing PC games without the ability to steam to their iPad is neutral for Apple - there’s no benefit for them in any outcome.
No, it is like the government owning liquor stores and banning other ones in the country.If they are selling games in the app like you claim then I can understand Apple rejection, it would be like having a shop and allowing someone using some of your shop space to setup another little shop selling the same as you, what were they thinking Apple will never allow it
Apple are not interested in platforms on top of their platforms. Especially if you can buy products on top of that platform that can supplant/replace products you would buy on the host platform. They figure that if it wasnt for the risk they incurred in building a viable platform in the first place Steam or whoever wouldnt be in the position to make money this way.
So if they were going to let it happen they should a) get compensation (i.e. the 30%) or b) stop it if they think it undermines the platform they have built over the last 2 decades.
No one wants a trojan horse...
Also people forget that Apple's stance on restricted software etc.. i.e. a curated platform, is the only way they feel they can guarantee a good experience for their users. Unlike samsung or google, Apple can pretty much guarantee their hardware and software will run in a certain way all the time. No one else can say that. Not MS, not google, no one. Only iOS because they can 100% control what is on that platform.
And that is the basis of their success. Control, curation and detail. Its the reason they can have genius bars and online support way beyond any of their competitors. It is a competitive advantage. Its why they can make sure 80% of their users upgrade to the latest OS in a few weeks and not years!
So why do I have Parallels running on my iMac which Apple sell in my local Cambridge Apple Store which runs both High Sierra and Windows at the same time? Oh noes Apple... I could potentially use Internet Explorer or buy a game to run in Windows.
Why does Apple allow my iMac to Bootcamp and run Windows natively so I can play my Steam games? Oh noes Apple... I am spending money on Windows Steam EXACTLY THE SAME AS I WOULD BE USING THE APP.
I am totally triggered. Totally.
macOS is an open platform, iOS is not...So why do I have Parallels running on my iMac which Apple sell in my local Cambridge Apple Store which runs both High Sierra and Windows at the same time? Oh noes Apple... I could potentially use Internet Explorer or buy a game to run in Windows.
Why does Apple allow my iMac to Bootcamp and run Windows natively so I can play my Steam games? Oh noes Apple... I am spending money on Windows Steam EXACTLY THE SAME AS I WOULD BE USING THE APP.
I am totally triggered. Totally.
I guess their business calculation is, if you play steam games through their link app, you might not buy native iOS games. If that's the case it'd be quite lame of Apple but not surprising coming from Tim Cook's vision of a profit-greedy-driven Apple above core ethical values.
Can you do that on an android tablet? If so, which tablet would you recommend?Another reason to stick to Android. In addition to this app, I've been playing snes and nes games via emulator on my Android phones for years. Works flawlessly, even N64 games most recently. Apple is so limiting and short sighted in this regard.