Apple Releases 'Every Dimension' TV Commercial for Retina MacBook Pro

[PlutoPrime]

Does anyone have any idea as to why Apple only released one of these models instead up just updating the whole MacBook Pro lineup to this new form factor and retina display? Does it have anything to do with price discrimination in order to get the most money out of it or did they actually have a reason for only releasing it in one 15" model?

Yes.

It's because this is a product that's meant to set the stage for a transition. Transitioning away from not having optical drives, no ethernet port, thinner profile. And the screen is new so it's expensive.

Apple wants the prices to drop for the screen production, so they can replace their existing lineup, not augment it. Maintaining a product-line that has two symmetric sets of Mac book pros (2 13" models and 2 15" models) is more expensive and in-efficient for Apple's focus and desire for having quickly moving inventory. The more variations you have of a product the more complex and greater the in-efficiencies.

This laptop allows a platform and runway for the software to catchup to retina screens and for ethernet and optical to have time to become even more irrelevant. In about 1-2 years apple will discontinue the thicker MacBooks and replace the line completely with the new thinner model at a better price point.

 

[bjm2660]

I believe this was probably done on purpose... They let everyone forget they ever made computers... all while they fell in love with their iPhones and iPads. Then.... BLAMO!

I like the way you think. This is how I feel about all of apple's products. "Yes. They make a router. Yes. They make a fine notebook." Etc. I was just reading on another thread where some guy didn't realize that the Airport Express could be used as the primary wifi router (not just an extender) and always has had this functionality! Am I a fanboy? Yes. Apple tends to do a very nice job when they set out to tackle a perceived problem and create a superior user experience.

 

[deannnnn]

Saw this on the NBA Finals tonight. It was a great reminder that my new MBP is coming in a few days! But then the game came back on and my Miami Heat lost so... moment ruined.

 

[AF08]

Good to see a Mac ad once again, maybe Apple hasn't completely forgotten about the Mac

 

[doelcm82]

it can not house 32 gig of ram and can only house 1 drive.....

yet it is marketed towards editors, composers, creatives


hmmmmmmm
not smart

You're a comedian!

It's a slim, extremely portable notebook marketed toward editors, composers, creatives.

And it will sell.

Smart.

 

[Lynn Belvedere]

Widespread attention for a $2200 Retina laptop...yeah...Apple will get widespread attention alright.

It will be a niche product for sure, unless I'm way off on the state of the American economy. $2200 is absolutely crazy.

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Saw this on the NBA Finals tonight. It was a great reminder that my new MBP is coming in a few days! But then the game came back on and my Miami Heat lost so... moment ruined.

The Heat are the only team in pro sports that deserve to be booed in their home building. How can you cheer for those jackasses?

 

[vikpt]

I hope Apple will release a 13 in. version of this next year or soon!

 

[SvK]

Seriously? It's a laptop. There are compromises. It can do 16GB of RAM. That's ample for audio, image editing and even a lot of video work.

Are more RAM and additional drives better? Sure. That's what desktops are for. Laptops don't replace desktops for most pros, they compliment them. Machines like this allow us to take our work out of the studio when we need to. It's a huge benefit. When we're done, we bring it back, dump it to the main workstation and finish the job.

Portable computers are an exercise in compromise, they always have been and likely always will be.

I agree which is precisely why a powerhouse laptop with a system drive SSD and a 2nd internal project SSD + 32 gig RAM is appealling.

best,
SvK

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You're a comedian!

It's a slim, extremely portable notebook marketed toward editors, composers, creatives.

And it will sell.

Smart.

rule number 1.
Don't stream of your system drive when editing, composing if you can help it.

 

[Abazigal]

It will be a niche product for sure, unless I'm way off on the state of the American economy. $2200 is absolutely crazy.

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The Heat are the only team in pro sports that deserve to be booed in their home building. How can you cheer for those jackasses?

Niche perhaps, but it sure reminds people that Apple is still actively involved in the professional market. It may possibly be the next Apple status symbol, considering that ios devices are becoming extremely mainstream.

 

[orfeas0]

Niche perhaps, but it sure reminds people that Apple is still actively involved in the professional market. It may possibly be the next Apple status symbol, considering that ios devices are becoming extremely mainstream.

Status symbol?

I'm glad apple made such a great professional product, but it's not a money maker like their other products.
It's too expensive for most people...
I think they should reduce all their laptop's prices by 100$.
Didn't they say they reduced the macbook air's price by 100$ in WWDC? It doesn't seem so...

 

[petsounds]

First Mac commercial i've seen in years. Rejoice!

I agree, this is really nice to see!

But I'm not sure they've really said anything with this. Yes, they show its svelte qualities, but most people have seen the Air before. The big feature on this is the Retina display and they only throw the word out, as if your average person knows a what Retina display is. Of course Apple's agency runs into the classic HDTV problem -- how do you show how high-res the screen is when they're watching it on a low-res screen. But this isn't Samsung, this is Apple. I expect something more creative to get people to understand what the Retina display means.

 

[28monkeys]

"Innovation in every dimension"...wow, i really want to be part of that.

 

[PeterQVenkman]

First Mac commercial i've seen in years. Rejoice!

Wow, you're right. It's a relief to see a computer - a bad ass computer - rather than an iDevice.

 

[bketchum]

What is that person's finger doing at the end? It's like it's tapping somewhere in the middle of the keyboard? Like... wha?

Nice ad, but the ending for me kills it. Just doesn't make any sense, unless I'm being dense...

That's what Steve Jobs would say, then make them take it out.

 

[mattkilla420]

Does anyone have any idea as to why Apple only released one of these models instead up just updating the whole MacBook Pro lineup to this new form factor and retina display? Does it have anything to do with price discrimination in order to get the most money out of it or did they actually have a reason for only releasing it in one 15" model?

i would say it is because of the price. if they had upgraded the 13 and 15 with retina display, it would cripple sales since most people are not going to spend 2200 on a notebook. the 13 would be cheaper but would not have the graphics, only the intel 4000 inside because of size that would probably put the price at 1600-1700 on base model if they just had a 128ssd. and idk if it could handle the display. if it could not handle the display, that just would make it a mac air.

so the 13inch can not handle the retina display at this time and 2200+ is too much for majority of people buying a 15 notbook.

 

[holmesf]

lol @ GT 650M GPU pushing 5 million pixels. The performance of that MacBook "Pro" is going to absolutely CHUG when it comes to any GPU related functionality that isn't basic UI functions.

Asking a GT 650M to push 5 million pixels on screen is sort of like asking a Corvette to pull a fully loaded 18 wheeler trailer. Stupid stupid stupid combination.

My 2009 Macbook Pro with a Geforce 9400M pushes my 1.2 million pixels just fine. The 650M has 24x the number of shading units, or about 6x as many per pixel. I think it'll handle 5 million pixels just fine. And games can always run below the full resolution of the display anyway. Though frankly I doubt you'll need to.

 

[knewsom]

I agree which is precisely why a powerhouse laptop with a system drive SSD and a 2nd internal project SSD + 32 gig RAM is appealling.

best,
SvK

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rule number 1.
Don't stream of your system drive when editing, composing if you can help it.

I'm an editor and a colorist. I almost never use internal drives for anything except launching applications. Ever. External RAID enclosures are affordable and dramatically advantageous. With USB 3 and 2 TB ports, this lil' fella is capable of darn near anything you can throw at it. I reckon I could completely finish a feature film in stereoscopic 4k with one of these. One of the great advantages of an SSD is that even if you don't have gobs of RAM, page-ins and page-outs take no time at all.

 

[mattkilla420]

There was not wow effect in that commercial, was neither fun or had any "spirit".

The lack of Steve Jobs and his approach is dissolving. I see selling features, not an experience.

i completely disagree, thought it was a great commercial and had 'spirit.' i like it better than their mac air ads they had years ago.

 

[DeepIn2U]

First Mac commercial i've seen in years. Rejoice!

Couldn't have said it better myself!!
Mac is again!

Haven't seen this much excitement & conversations JUST in the interest of an Apple laptop since the TiBook!

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What is that person's finger doing at the end? It's like it's tapping somewhere in the middle of the keyboard? Like... wha?

Nice ad, but the ending for me kills it. Just doesn't make any sense, unless I'm being dense...

I LOVED the ending!

Apple is beginning to realize all this time their commercials on laptop ads hardly showed ppl using them vs the iOS devices where hands & fingers were all over them! They want their target market to not only see the beauty but to see just how well it remains beautiful in use.

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I agree. I was hoping the New Macbook Pro with the tune of $1799 original price. While I love the retina screen, if the price could be reduced by using the older 1680x1050 hi-res display panel; I would choose that instead. It's just difficult to justify the $2200 price tag.

So you don't want to power 4 monitors (2xTB - one daisy to 2 monitors, hdmi)? Oh you wanted the price to be lower with this kind of innovation yet with an LCD compromise. I understand and I too want it to be cheaper but we'll have to wait till revision B spec bump, and when the original Pro lineup becomes an option or maybe rev C.

 

[thleeal]

yet they can fit a fairly complex high res screen in an ipad, and a much larger battery, than hte previous year, and keep it at the same price.

Sure the ipad may have had a larger margin to play with, but between the larger SSD and the retna display, i suspect apple have a fair bit of margin buffer added into this product.

try taking the baseline 15" pro, and adding ram and a 256GB SSD and the high res option,

but i agree £1800 is entirely too expense for a computer.

 

[TheSlush]

Love that commercial!

 

[k995]

Better then the siri adds who at times seemed to make siri into a companion for the elderly.

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So you don't want to power 4 monitors (2xTB - one daisy to 2 monitors, hdmi)?

Who has 4 monitors and TB capable ?

You can count the people who have that now on 1 hand, it also isnt going to increase suddenly. Its something that might be handy for some, but useless for most.

Oh you wanted the price to be lower with this kind of innovation yet with an LCD compromise. I understand and I too want it to be cheaper but we'll have to wait till revision B spec bump, and when the original Pro lineup becomes an option or maybe rev C.

Yes people want more choice, and the apple solution as ever is "pray for the next release"

 

[chatin]

Commercial like sci-fi.

Radical because this Mac is a throwaway like the iPad. Bring it back to the corporation when the battery is done for recycling. Don't get too emotionally attached because it is only a machine.

 

[Dangerous Theory]

lol @ GT 650M GPU pushing 5 million pixels. The performance of that MacBook "Pro" is going to absolutely CHUG when it comes to any GPU related functionality that isn't basic UI functions.

Asking a GT 650M to push 5 million pixels on screen is sort of like asking a Corvette to pull a fully loaded 18 wheeler trailer. Stupid stupid stupid combination.

oh yeah, you're so right - they must have completely forgotten to check how it runs!

considering they mentioned that it will play diablo 3 at native res, I'm sure it does a fine job..

 

[awesomator]

it can not house 32 gig of ram and can only house 1 drive.....

yet it is marketed towards editors, composers, creatives


hmmmmmmm
not smart

WHo actually needs 32 gb of ram in a laptop. Are people insane. If you are doing projects that require 32 gb of ram you should be doing your project on a desktop powerhouse not a laptop.

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lol @ GT 650M GPU pushing 5 million pixels. The performance of that MacBook "Pro" is going to absolutely CHUG when it comes to any GPU related functionality that isn't basic UI functions.

Asking a GT 650M to push 5 million pixels on screen is sort of like asking a Corvette to pull a fully loaded 18 wheeler trailer. Stupid stupid stupid combination.

A gt 650m is a much more powerful card than most people seem to realize. I mean gaming wise it will definitely be able to run games smoother at higher graphics settings than an xbox 360 and if you are looking for more than that you shouldn't be looking at a mac. Heck you probably shouldn't even me looking at a laptop.

http://www.notebookcheck.net/NVIDIA-GeForce-GT-650M.71887.0.html