Well according to Tim Cook "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?"
So there you have it straight from the Ass' mouth or Horse's ass. Apple (since of course the CEO speaks for the company) does not believe anyone should buy a mac.
And don't forget "What's a computer?". Nobody at Apple has a clue.
One, he spoke of a PC, not a Mac. These guys still differentiate between a computer and a computer from the Apple stables. I don't think you understood where he was speaking.
Two, if you really do think that the company with such repute and history has no clue what a computer is (anymore), then I would humbly suggest you write off a mail to them and help them with the information. If not, let's not be that naive to think that these guys do not know what a computer is.
Just because they sometimes make mistakes with hardware and software, does not mean they have no clue.