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Apple today released a new series of Apple Watch commercials on its YouTube channel, depicting the Apple Watch being used in a number of ways in the daily lives of the people featured in the videos. Each of the four videos centers around people who use the watch's functions while traveling, while working out, and while communicating with and interacting with family. Apple has a knack for creating ads that are informative while being touching and funny, and its four new videos are no exception.


Two of the videos, "Berlin" and "Beijing," show the Apple Watch in use as a tool to discover new places to visit while exploring the cities. Two women are seen using the app to get directions to places, look up nearby restaurants, and discover new sights as soft music plays in the background of each video. One woman uses the sketch tool in the Apple Watch to write "SOS" to let her friend know she needs help getting out of a conversation with a guy she isn't interested in.


The third video, "Closer," shows the Apple Watch being used by parents and children, playing tic tac toe, starting up music, and communicating with family. A grandmother receives a sketch to let her know the sex of a baby that was just born, a tired mother accepts a call on her wrist without needing to put down a screaming baby, and a father and son duo play simple games on the device.


Apple's fourth commercial is focused on fitness and shows the Apple Watch encouraging people to be more active. Individuals in the videos struggle through their workouts during fitness classes, runs, and martial arts lessons. One man tries to do pushups while his dog barks at him, while another is slammed to the ground at a martial arts class. The video wraps up with a man getting up in the middle of the night to fill his exercise ring with some late night jumping jacks.


Today's ads follow in the footsteps of the first human-centric Apple Watch ads Apple created to promote the device, which were released in April. "Rise," "Up," and "Us" focused on time management, health and fitness, and communication.

Article Link: Apple Releases Four New Apple Watch Ads Showing the Device Used in Daily Life
 

WilliamG

macrumors G3
Mar 29, 2008
9,967
3,849
Seattle
They left out the daily use video where the sunrise/sunset time doesn't work randomly, the part where you can't check your calendar further than six days out, the part where you answer the phone on your actual phone.... and the Watch keeps ringing, the part where apps are ridiculously slow to load, the part where Siri dictation randomly doesn't work at all (no words appear on the Watch while it "thinks"), the part where "Hey Siri" doesn't work consistently and you're left slightly embarrassed... and all the other bugs that absolutely infest the Apple Watch.

And yes, I do still love my Watch. But boy, does it need some work..

(And if it sounds like I'm bitter, it's because I am.)
 

Alex Moran

macrumors member
Mar 29, 2015
45
240
Still happy with my purchase
 

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goomba478

macrumors regular
May 10, 2012
188
141
These ads are EXCELLENT. I like that they show a variety of locations, languages and people just generally enjoying their life while also using the watch. It's pretty clear from the videos that the Apple Watch is supposed to supplement your normal lifestyle and motivate you, rather than be an iPhone replacement. Great job Apple!
 

Klae17

macrumors 65816
Jul 15, 2011
1,242
1,653
They left out the daily use video where the sunrise/sunset time doesn't work randomly, the part where you answer the phone on your actual phone.... and the Watch keeps ringing, the part where apps are ridiculously slow to load, the part where Siri dictation randomly doesn't work, the part where "Hey Siri" doesn't work consistently and you're left slightly embarrassed... and all the other bugs that absolutely infest the Apple Watch.

And yes, I do still love my Watch. But boy, does it need some work..

(And if it sounds like I'm bitter, it's because I am.)

Get that sh*t fixed. 99.9% of them work just fine. Stop the embarrassment.
 

Harmonious Zen

macrumors 6502a
May 18, 2013
861
536
These ads are EXCELLENT. I like that they show a variety of locations, languages and people just generally enjoying their life while also using the watch. It's pretty clear from the videos that the Apple Watch is supposed to supplement your normal lifestyle and motivate you, rather than be an iPhone replacement. Great job Apple!

Agreed. These are exactly what Apple needs to release because most people have no idea what the Watch is good for, other than telling time (which is something regular watches already do).
 
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Warbrain

macrumors 603
Jun 28, 2004
5,702
293
Chicago, IL
It's there but I feel like they need to do a little bit more on how it allows for so much more human interaction. That's a huge selling point.

But the Goals video is dead on. I walked around my home last night to get to my moves goal.
 
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RonnySchueritz

macrumors newbie
Jun 30, 2015
4
6
Looks great in theory but in reality it just doesn't work so well.
Not because the Apple watch is not a great product but because if you are abroad you most of the time do not have internet access. Data plans for other countries are really expensive. I spent the last 3 weeks abroad with my Apple watch and it was practically useless outside of the Hotel.
 

thekeyring

macrumors 68040
Jan 5, 2012
3,493
2,154
London
The more they show people with their hands full - and having their apps right on their wrist, the more I understand why the device is actually useful. Like the Mum taking the phone call while holding her baby. Or, as in a previous ad, someone cycling and having the Map on their wrist.

This isn't "We have [insert app here] on the Watch because before you couldn't [apps function here] until now!" but rather your apps in a new form factor.
 

Warbrain

macrumors 603
Jun 28, 2004
5,702
293
Chicago, IL
Looks great in theory but in reality it just doesn't work so well.
Not because the Apple watch is not a great product but because if you are abroad you most of the time do not have internet access. Data plans for other countries are really expensive. I spent the last 3 weeks abroad with my Apple watch and it was practically useless outside of the Hotel.

Someone took the commercials literally.
 
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Warbrain

macrumors 603
Jun 28, 2004
5,702
293
Chicago, IL
The more they show people with their hands full - and having their apps right on their wrist, the more I understand why the device is actually useful. Like the Mum taking the phone call while holding her baby. Or, as in a previous ad, someone cycling and having the Map on their wrist.

This isn't "We have [insert app here] on the Watch because before you couldn't [apps function here] until now!" but rather your apps in a new form factor.

Exactly this. I love it when I'm working out or riding my bike. Directions are a huge plus, too.
 

thekeyring

macrumors 68040
Jan 5, 2012
3,493
2,154
London
Exactly this. I love it when I'm working out or riding my bike. Directions are a huge plus, too.

I will get one, eventually. Holding out for second gen (yes, I'm one of those guys). But at work it will be especially useful having something keeping me connected that I can glance at in the seconds I have free between serving customers.
 

Warbrain

macrumors 603
Jun 28, 2004
5,702
293
Chicago, IL
Hope people are ready to shell out $500-$600 after watching these videos!

$480 with tax and Applecare for mine but whatever.

I will get one, eventually. Holding out for second gen (yes, I'm one of those guys). But at work it will be especially useful having something keeping me connected that I can glance at in the seconds I have free between serving customers.

I was one of those guys. watchOS 2 is what sold me and starting to do 5k training made it really appealing.
 
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QCassidy352

macrumors G5
Mar 20, 2003
12,034
6,068
Bay Area
Maybe I'm just not a fan of those ads, but they made me realize just how little I need an Watch. Pictochat for your first seems to be one of the main features pushed, and I cannot see the appeal.
Totally agree. When the watch launched, I thought I'd really want it and would have to make myself hold off until it got GPS. As time has gone on and I've seen how Apple markets it/intends it to be used, I've realized it just isn't a device I need (or particularly want). It's not even that I don't like apple's implementation, it's just that I can't see the point of the device category itself, and these ads do nothing to convince me otherwise.
 

djcerla

macrumors 68020
Apr 23, 2015
2,312
12,005
Italy
Looks great in theory but in reality it just doesn't work so well.
Not because the Apple watch is not a great product but because if you are abroad you most of the time do not have internet access. Data plans for other countries are really expensive. I spent the last 3 weeks abroad with my Apple watch and it was practically useless outside of the Hotel.

I'm travelling frequently and don't know what you're talking about. My vodafone plan has 4GB/month of international data.
 

thekeyring

macrumors 68040
Jan 5, 2012
3,493
2,154
London
I was one of those guys. watchOS 2 is what sold me and starting to do 5k training made it really appealing.

Three things did it for me. 1) Rumours of a camera in the second-gen. 2) It taking this long to get to the stage you can walk into a store and buy one (we're 1/4 the way through the product cycle, and I'm a buyer on Day 1 kind of guy). 3) Not really having the spare cash for one right now, but knowing I will by Feb-April next year.

Glad you're happy with your purchase though! :)
 
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