Yep.. Rev 1 (duh) and iOS2 is coming... Things are looking good and the watch is fantastic being this is first gen and about to quickly get immensely better. The bugs are not as bad as you're making them BTW, just sayin!
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Apple Releases Four New Apple Watch Ads Showing the Device Used in Daily Life
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Yep.. Rev 1 (duh) and iOS2 is coming... Things are looking good and the watch is fantastic being this is first gen and about to quickly get immensely better. The bugs are not as bad as you're making them BTW, just sayin!
The Beijing ad was really confusing for some reason. Why is that Chinese woman making a scary funny face? Anyway, for those of you who say you don't "need" a watch... you're right. I've had mine since day one ($399 sport) and I absolutely do not need it. I love it though. I love just seeing notifications and replying. Before I would take my phone out, look at the notification, reply, check facebook, check a site or an app, then get back to real life. I've somehow added more technology to my life and at the same time use it less often. For those without a watch, you'll never understand the benefit. I forgot my watch for one day and it was a very annoying day - a giant first world problem. If you've got the cash and enjoy new tech, get it, you'll see how it changes you. For others who are less lucky and less fortunate, you know the next watch is going to be the "iPad 2" of watches - thinner - faster - camera - and unlike the iPad 2 - less expensive - $249?
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I'm not entirely sure they've chosen the best usage cases to show in the adverts. Who would really hold their wrist up to their face whilst dancing to read lyrics, or play noughts and crosses when you have a 4"/4.7"/5.5" screen in your pocket and you're sat down in a relaxed environment?
I love my Apple Watch, I really do. But it seems like Apple is having an identity crisis with regards to what it is and what it does. It's not a phone replacement, and it never will be. What's it good for? Well, it's really great for quick glances at notifications, for deleting spam email really quickly, for asking Siri to convert things, for telling the time, for dictating short messages, for encouraging movement, for seeing the current temperature in seconds, for controlling music when your iPhone's in your blazer and you have a coat on, for setting timers, for paying with Apple Pay... the list goes on. The Apple Watch is really great at all of this stuff - not just great, but better than doing it on the iPhone.
Wearables are pretty new and most people still look at them with a mixture of intrigue, and almost a naivety. It doesn't help that these ads show things which are just, well, not great to do on the watch. At 0:16 on the last advert (Goals), it seems to not even register after she taps a button. I wouldn't buy one on the basis of that advertisement.
Changing watch faces, buying a latte with Apple Pay, setting a timer when you've got greasy fingers whilst cooking are, in some ways, fairly mundane activities and probably won't make very sexy adverts compared to ladies reading their wrist when dancing. But they're where the watch comes in to its own.
The watch isn't a flop as some melodramatic tech bloggers are trying to say. It's a very successful product in a category which is still in its infancy, but I think (personally), whilst these ads look very nice and are well made, don't convey why people should buy one. People bought the iPhone because it was stupidly easy to figure out why they needed one. The Watch isn't quite as clear, and I think Apple need to address that issue first and foremost.
I love my Apple Watch, I really do. But it seems like Apple is having an identity crisis with regards to what it is and what it does. It's not a phone replacement, and it never will be. What's it good for? Well, it's really great for quick glances at notifications, for deleting spam email really quickly, for asking Siri to convert things, for telling the time, for dictating short messages, for encouraging movement, for seeing the current temperature in seconds, for controlling music when your iPhone's in your blazer and you have a coat on, for setting timers, for paying with Apple Pay... the list goes on. The Apple Watch is really great at all of this stuff - not just great, but better than doing it on the iPhone.
Wearables are pretty new and most people still look at them with a mixture of intrigue, and almost a naivety. It doesn't help that these ads show things which are just, well, not great to do on the watch. At 0:16 on the last advert (Goals), it seems to not even register after she taps a button. I wouldn't buy one on the basis of that advertisement.
Changing watch faces, buying a latte with Apple Pay, setting a timer when you've got greasy fingers whilst cooking are, in some ways, fairly mundane activities and probably won't make very sexy adverts compared to ladies reading their wrist when dancing. But they're where the watch comes in to its own.
The watch isn't a flop as some melodramatic tech bloggers are trying to say. It's a very successful product in a category which is still in its infancy, but I think (personally), whilst these ads look very nice and are well made, don't convey why people should buy one. People bought the iPhone because it was stupidly easy to figure out why they needed one. The Watch isn't quite as clear, and I think Apple need to address that issue first and foremost.
Have you tried one on? Played with apps? That makes a difference. It helps to also have a use case in mind and that's probably the biggest hurdle.
Three things did it for me. 1) Rumours of a camera in the second-gen. 2) It taking this long to get to the stage you can walk into a store and buy one (we're 1/4 the way through the product cycle, and I'm a buyer on Day 1 kind of guy). 3) Not really having the spare cash for one right now, but knowing I will by Feb-April next year.
Glad you're happy with your purchase though!
I'm comfortable with saying that we're not 1/4 of the way through the product cycle. This is not a yearly update device. I was also fortunate enough to save up for a move across the country that we didn't do so I had a large amount of money available.
I love my Apple Watch, but these adverts don't inspire me, I think because at the moment it has very limited functionality and what it does do, it does't do very well. (i.e. how do I burn more calories walking the dog for 40 minutes than I do in a 45 minute hardcore spin class? Notifications don't always come through and unless i'm within 1 metre of the phone, i can't make phone calls.)
Remember when Apple use to make fun ads?
Ok, I'm just gonna say it. The Watch needed a revolutionary design, revolutionary UI and revolutionary technology. The Apple Watch has neither. It wasn't supposed to be a Watch! It had to be a band! A revolutionary wearable! They just followed the competitors. Imagine if Apple had released the iPhone with a blackberry design, it's the same thing.
I'm flying to Antarctica to have a baby, right after exercising in a dutch museum. This is going to make things much easier for me.
I've had my Watch going on six weeks now.
Purchased it figuring I'd probably be handing it back at the end of the 14 day return window. I was very skeptical that I'd stick with it not having worn a watch in 10 years. After the two week period it was a no way I'm returning it. The Watch's utility and convenience quickly grew on me.
Though I use it for much more (email and other notifications, exercise/fitness tracking, Siri queries, timers, etc) I especially like being able to quickly tell the time/date without fishing my phone from my pocket.
Purchased it figuring I'd probably be handing it back at the end of the 14 day return window. I was very skeptical that I'd stick with it not having worn a watch in 10 years. After the two week period it was a no way I'm returning it. The Watch's utility and convenience quickly grew on me.
Though I use it for much more (email and other notifications, exercise/fitness tracking, Siri queries, timers, etc) I especially like being able to quickly tell the time/date without fishing my phone from my pocket.
All of this. Yes, you can do it with your phone. Some of us don't always want to.
Then how about you go and become a leading programmer and software engineer, and you go try and figure out how to fix all those problems?! You sound like such a whining, self-entitled little ____. This is a first-generation product, it's bound to have issues. Your whining makes it sound like the world will come to an end, get over yourself.
BTW, only bugs I get are the sunset / sunrise complication and location services issue. Happens once every few days, but it's not something I'd go whining about. All those problems you said I'd suggest you have a defective watch, so go get it replaced.
The Apple Watch in a accessory for the pretentious and has no real utility. Personally I like watches depending on what I am going to wear when going out but I still have a white iPhone 5 for the things I do.
Exactly, because all of that negativity will help sell the Watch in an ad.
To each their own. I don't think I'm pretentious and that it has great utility.
Perhaps, but that might not be Apple's M.O anyway. The point is to get people talking about it......and that my friend is exactly what you are doing. So not having you as an Watch customer and talking about the product is just as important as you buying one.
That sounds much more "pretentious" than those who simply have an Apple Watch for its utility, i.e., to tell time, get notifications, fitness tracking, etc, and, have zero interest in how it accessorizes with what one is wearing.
I've played with some at the apple store and still haven't felt the need to buy one. I have a fitbit to track my steps and sleep (I like data), and that's all I really want from a wearable. I would be more inclined to buy it if it had a better battery life.
The hilarious thing here is your failure to see the irony in your statement.