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Apr 12, 2001
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Apple this morning released iTunes 10.4 with support for Lion's Full-Screen Apps feature and, more importantly, iTunes is now a 64-bit Cocoa application under Lion.
You can now use iTunes with OS X Lion's new Full-Screen App capability, which allows you to use iTunes and other apps without distractions. Navigate between your full-screen apps with a simple gesture.

Note: iTunes is now a 64-bit Cocoa application on OS X Lion and includes a number of important stability and performance improvements. Some iTunes plug-ins may no longer be compatible with this version of iTunes. Please contact the plug-in developer for an updated plug-in compatible with iTunes 10.4.
After WWDC last month, Apple released a beta of iTunes 10.5 that was 64-bit, but it seems we don't have to wait for 10.5 to take advantage of the feature:
The primary advantage afforded 64-bit applications is the ability to address more than 4GB of memory which can be a distinct advantage for applications which use large data sets. Adobe, for example, received some criticism in 2008 that their Photoshop products were slow to adopt 64-bit mode on the Mac. 64-bit Photoshop for Mac ultimately arrived with CS5.

The reason for the long delay was the fact that Apple dropped support for 64-bit mode in Carbon back in 2007, requiring developers to port their existing Carbon applications to Cocoa in order to take advantage of 64-bit mode. This primarily affected older applications such as Photoshop and iTunes which had existed prior to Mac OS X and were still using Carbon, Apple's legacy API. Meanwhile, Cocoa was Apple's native API for Mac OS X and offered some additional user interface advantages. For better or worse, many users saw Cocoa applications as superior to their Carbon counterparts due to historic baggage of many of the Carbon applications.
64-bit support only exists in Lion; iTunes remains a 32-bit application under Snow Leopard.

Article Link: Apple Releases iTunes 10.4 As 64-Bit Cocoa App For Lion
 
^^^ Agreed. Such a good day for Mac users :p

New Mac Air's, Lion is released, new version of iTunes.
 
Anyone running IOS 5 Beta 3 with iTunes 10.4(lion)???

My iTunes 10.5b wont open my library on my newly updated lion :(.
Any helps appreciated!
 
FINALLY 64 bit!! And also they moved the close/minimize/expand back to a horizontal orientation again :D
 
On a remotely related note...so if the day ever comes that Apple lets us read our iBooks on our Mac would that come in the form of an iTunes update or an iBooks app in the Mac App Store?
 
On a remotely related note...so if the day ever comes that Apple lets us read our iBooks on our Mac would that come in the form of an iTunes update or an iBooks app in the Mac App Store?

I would hope an iBooks app, like on iOS. iTunes is already bloated enough.
 
So, does this mean they're going to maintain different version of iTunes for those not running Lion or who are running iTunes for Windows or, are they just going to drop support for all other platforms?
 
thank the Gods - I couldn't believe itunes was full screen ready - then BAM 10.4

a very good day for us mac fans - we've come along way from that 128k box in '84
 
thank the Gods - I couldn't believe itunes was NOT full screen ready - then BAM 10.4

a very good day for us mac fans - we've come along way from that 128k box in '84
 
Can anyone confirm whether or not SRS iWOW (3.1) works with OS X Lion and iTunes 10.4?

Thanks!
 
One might ask, why make iTunes 64 bit? I think I have the answer. Lion is the convergence OS between iOS and OSX. Apple is just now getting into 1080p content for the first time in earnest (a few years behind the curve, eh?).

I think this is to facilitate using your Mac as a "set-top box"

[Sidebar: Foxconn recently this week purchased a facility in Mexico used to manufacture set-top boxes, which we can all guess will likely be transitioned to some sore of Apple-ish thing. Shorter supply chain than China and the labor and exchange rate issues in China are no longer our friend going forward.]

With iTunes being "full power" it can serve 1080p content to four rooms in your house or even serve 3D to a TV (2x1080p).

That's what I think. Now start the copy machines and complain-o-matics.

Rocketman
 
took them long enough but typical Apple they do block support for older OS.

Does this mean that they are more or less forcing you to upgrade to lion.
 
FINALLY 64 bit!! And also they moved the close/minimize/expand back to a horizontal orientation again :D

I'm on 10.2.2 on Snow Leopard....they are horizontal on this version. IIRC they were made vertical for 1, maybe 2 releases before changing back.
 
"The primary advantage afforded 64-bit applications is the ability to address more than 4GB of memory which can be a distinct advantage for applications which use large data sets."

Can someone explain what this means? If I'm buying a new MBA, which has the same 4 GB ram (max) as my current older MBP, then will the upgrade to 64-bit for iTunes be no real advantage for me? (because I can't install more than 4GB on the Air?).
 
What about us poor folks on Leopard?

Life is tight on a resident budget (especially with a family), and you would be surprised how well a DP G5 Mac still runs :/
 
Who on earth needs to run iTunes full screen or "without distractions"? If there's one Apple app that's designed to be shoved into the background while it's being used, surely it's iTunes.
 
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