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Apple Releases New 'Color Flood' iPhone XR Ad

wigby said:
It must be so cool to be critical of other's work. Why would people be cringing over an expression that employed hundreds of talented people and got approval from Apple's marketing team, the same ones that have set the standard of tech advertising in this century? Don't bother answering because I don't want to hear your justifications.
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Haters gonna hate... Welcome to the Late 2018 Internet!
 
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friednoodles said:
After reading the relentlessly negative replies here, I wish there was a way to delete my account from this forum (but it appears there isn't an option anywhere?). It's become a dire, soulless place...
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Not true. It ALWAYS HAS BEEN a dire soulless place.
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joueboy said:
Jeez is that only Tim Cook knows about put rainbows and butterflies in everything Apple.
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What can you say? He’s clearly a rainbow kinda guy.

Once you let politics and culture wars be the main lens through which he sees the world, his product vision gets diminished.
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jonblatho said:
This is a mess of arguments, so going point by point:
  1. Money isn't exactly a concern for Apple; they can easily afford ad buys. They made a holiday ad that was almost 3 minutes long in its entirety, and many of their television ads are 60 seconds or even 90 seconds rather than the typical 30 seconds. They're not going to make ads that they, for whatever reason, cannot afford.
  2. You argue by assertion that the ad may backfire, but fail to provide any reasoning for why this ad in particular may backfire. Any ad may backfire, but very few ads do. Should Apple never advertise again because they're worried about an ad backfiring? (They've certainly done far worse ads than this in the past. Surprised they didn't throw in the towel and close up shop.)
  3. Who's "we"? I don't respect Apple any less for this ad, and I don't recall any Apple ad which has made me "respect" Apple more. There are better ways to commandeer respect as a company than through marketing, like making a product that the user loves.
  4. The purpose of ads isn't to "raise awareness of a product nobody knew existed." By that logic, every iPhone ad since the first ones in 2007 has been pointless, and God forbid Coca-Cola advertises its beverages. The purpose of most ads is to promote a product for sale or the company you'd be purchasing from, even if you already know about it.
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How on earth can this ad “backfire”? It might be marginally effective but its not going to turn people away from the XR[ainbow].
 
now i see it said:
It hard to believe that every Apple employee isn't cringing (then scratching their heads) after seeing this abomination. This ad has got to be a new low. Really lame. Definitely does more harm than good.
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I really don't understand all the negative comments about this ad. I think it's creative, and doesn't shove specs down your throat. It catches your eyes, although I'm not a fan of the music selection.

Consumer expectations have evolved to a point where it's annoying to participate in forums like this. Come on people, appreciate the amazing time we live in! :)
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aibo82 said:
Apple inspired by Sony who knew!!


Have to say though Sony had more impact and was better done, Apple are rapidly going down hill!
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First time seeing that first ad, although it has a war-sounding tone that I'm not a huge fan of. Very creative and likely a total joy to film, as they likely just had one shot at it. Pun intended.

I remember when the Balls ad came out, people said that Sony was taking pages from Apple's playbook, so likely some cross-inspiration happening.
 
So is this symbolism of what we call iSheeps OR is it the amount of sales Apple were hoping for? ...I can't really tell which was intended.

Also funny how Apple how apple makes up fancy names to cover up old tech or mundane stuff. Liquid retina display, space grey...c'mon,.....and customers swallow it blindly.
 
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Naraxus said:
He said name one GOOD one
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There were 4 excellent ones cited. However, subjective is as subjective does.
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iMcLovin said:
So is this symbolism of what we call iSheeps OR is it the amount of sales Apple were hoping for? ...I can't really tell which was intended.

Also funny how Apple how apple makes up fancy names to cover up old tech or mundane stuff. Liquid retina display, space grey...c'mon,.....and customers swallow it blindly.
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Just like your post is a stereotypical generalization I’ll do one also. Android phone manufacturers sell their products which is by the spec. Android fans go wild over the 10 gig of ram allegedly in the s10 without regard to how the phone integrates into customers use cases.

So there we have it. Apple sells a human approach to their products and Android sells specs.
 
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Naraxus said:
He said name one GOOD one
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Again, post an ad you think is good so you can be criticized subjectively.

Look at the likes my post got and the likes on YouTube. Those ads were liked.
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I7guy said:
There were 4 excellent ones cited. However, subjective is as subjective does.
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Just like your post is a stereotypical generalization I’ll do one also. Android phone manufacturers sell their products which is by the spec. Android fans go wild over the 10 gig of ram allegedly in the s10 without regard to how the phone integrates into customers use cases.

So there we have it. Apple sells a human approach to their products and Android sells specs.
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And specs like 10GB of RAM are outperformed by optimized 4GB of RAM in iOS.

 
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Was my OCD the only one triggered by the mix or bright and faded color jumpsuits? I get that they were probably trying to show a wide range of colors to symbolize the display, but it make it look like they were too cheap to buy matching costumes. It looks hodgepodge and low effort...
 
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I kind of like this commercial. It’s derivative of some Sony stuff, but I still like it. However I’m fascinated by the production of this. Did they release a behind the scenes? How many of these people are digital or just copy pasta of themselves in different takes?
 
genovelle said:
I hate to admit I enjoyed it somehow too. It was weird and disjointing but I couldn’t look away.
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You were prolly locked on the disclaimer “Do not attempt this action” as the Yellow Jumpsuit dude back flipped off the overpass and landed upright with the other Yellow Jumpsuits.;)
 
Baymowe335 said:
Dude, stop overreacting. Just opt out of the emails for starters.

Secondly, Apple is under tremendous pressure to deliver over $1 BILLION in sales PER DAY for FQ1 2019. They need to put up about $93B in 90 days for Wallstreet not to go crazy. Welcome to business. You have to push harder and harder every year to sell product because you're expected to grow sales.

Just because Apple is doing different, more aggressive, new, or whatever type of marketing you call it, doesn't mean anything except they are trying to sell more stuff. They aren't failing, desperate, or in trouble. They are trying to cram as many sales as possible into 90 freaking days.
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At the same time, trying to annoy their customers where there is simply no unsubscribe buttons. (Don't even get started to talk about how great those unsubscribe works...)
 
dcopelandia said:
I wonder where this was filmed? Anybody standing around that area when they all started running possibly would have thought that it was a prison break instead of an Apple ad ;);););)
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Filmed in Prague Czech republic. Not at the sexiest parts of the city ;)
 
AppleHaterLover said:
Has Apple lost their mind?

Last year the iPhone 8 Plus cost $750 and was marketed as a premium device with the latest tech.

This year they're marketing the same $750 phone in this "urban environment" (i.e. Chernobyl tower block), probably to people who will spend $750 on this damn phone.

And then they wonder why the things aren't selling. Give me a break.
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This Apple + rainbow theme is pretty new, isn't it?

think-different-apple-effusion1.jpg
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That was the time when rainbow color was not hijacked by certain group. Although that was Apples logo SJ didn’t go crazy about it like Tim.
 
B4U said:
At the same time, trying to annoy their customers where there is simply no unsubscribe buttons. (Don't even get started to talk about how great those unsubscribe works...)
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I have never received an unsolicited email from Apple. But I did opt-in for promotional announcements. I don’t care, I like reading those emails.
 
Looks and sounds more like a Foxconn ad showing workers escaping from labor imprisonment for holiday break.
 
Overstim said:
Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.
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You can’t be serious...

This place is so toxic. Sheesh.
 
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