Apple Releases New 'Color Flood' iPhone XR Ad

friednoodles said:
After reading the relentlessly negative replies here, I wish there was a way to delete my account from this forum (but it appears there isn't an option anywhere?). It's become a dire, soulless place...
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We need something that’s in between MR and Apple Insider. The former is way to negative, the latter is the complete opposite.
 
I know 2 people with the XR, both have it in black. The color is not the driving motivation behind this phone, it is the lower price point with a good single lens camera that also has imessage.
 
wow, sony balls have grown legs! (after 12 years when they initially were bouncing all over the city). i didnt think about apple, all i was thinking was sony... nice job apple, promoting bravia!
 
Squirrelxb said:
Did you know that advertising is important for actually convincing people to buy your product? Are you aware of this?
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No, really? I had no idea!

To the average person this shows them that the iPhone comes in multiple colors, which to the average consumer, is a big deal.
 
Overstim said:
Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.
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Erm...what?

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iMac, 1999

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iPod ad, 2001

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iPod Nano, 2008

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Whole mess of iPods

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iPhone 5c, 2013

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iPod Touch, 2015
 
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W.T.F.!! Is that Tim "1984" Cook on the screen?
<iframe width="560" height="315" src="
" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
 
That’s a terrible ad. Anybody watching, would quickly switch the channel or turn their attention to something else. It would look desperate, but they could show a normal ad with people doing different activities with the iPhone XR and all somehow ending up at the same location and noticing each other have one in different colors. They, smile, chuckle, introduce themselves to each other. Immediately, friendship and community is created there.

Now, this apocalyptic, zombie, 28 days bio-hazard looks Tim woke up one night with this bright idea and decided to go behind the camera.

There are so many benefits to boast about the XR:

- Face ID
- Fast A12 processor
- Me-moji
- The camera takes great pictures
- all screen design with 6.1 Retina display

The could even make fun of themselves a bit and say, its even cheaper than a XS and comes in more colors.
 
Truly bizarre. Not a confidence inspiring moment for the Apple Executive Team. Just think about how Apple views it's customer base? Could there be some sort of Backward 1984 Mac Ad attempt here? Running away in place of toward? I give up. 2019 is going to be a rough ride. :apple:
 
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Keith! said:
Well this is going to be unpopular. I enjoyed it. I assumed they were talking about the screen--hence the reference to the screen at the end. The ad doesn't end with, "Now available in a flood of colors." The ad ends with "Make Room for Color. Liquid Retina Display." I found it visually arresting and entertaining to watch.
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I hate to admit I enjoyed it somehow too. It was weird and disjointing but I couldn’t look away.
 
bbednarz said:
Meh, its an ad. The people that like to complain will find something to complain about with it.

I don't really understand why they used purple and orange as the phone isn't offered in these colors, but it's just an ad.
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Orange (coral) is offered because I bought two of them but I do not understand the use of purple. Extra jumpsuits lying around?
 
friednoodles said:
After reading the relentlessly negative replies here, I wish there was a way to delete my account from this forum (but it appears there isn't an option anywhere?). It's become a dire, soulless place...
Click to expand...

Yeah...from all of the routine childish juvenile burns/snark, it's like most haven't made it out of high school yet. Which is OK if that's really true. But have a feeling it isn't.
 
now i see it said:
It hard to believe that every Apple employee isn't cringing (then scratching their heads) after seeing this abomination. This ad has got to be a new low. Really lame. Definitely does more harm than good.
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It must be so cool to be critical of other's work. Why would people be cringing over an expression that employed hundreds of talented people and got approval from Apple's marketing team, the same ones that have set the standard of tech advertising in this century? Don't bother answering because I don't want to hear your justifications.
 
The "Introducing iPhone XR" advert is very good AND makes an impact.
This, meh. Had the occasional "escapee" was shown holding a Xr whilst in mid-flow it would have been interesting much in the way of the Microsoft Surface "Movement" advert.

It's also interesting, in this day of near-suffocating political correctness, that Apple has chosen to promote using a representation of "flooding in the streets" during tsunami devastation in Indonesia.
 
friednoodles said:
After reading the relentlessly negative replies here, I wish there was a way to delete my account from this forum (but it appears there isn't an option anywhere?). It's become a dire, soulless place...
Click to expand...
I don't know how they don't understand how negativity just attracts more negativity, and drives more positive members away. I've been a member for 15 years, and have frequently thought of just abandoning this place in the last few years.
 
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