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Apple Releases New 'Designed Together' Ad for iPhone 5c and iOS 7

Nice video, but it seems to really make the camera icon stand out as being bad.

What if instead of an old fashioned camera, it had been a flatter version of the iOS 6 camera icon colored to match the phone?
 
I guess it is innovative that Apple will advertise an old product like this.

I don't get it. It is only $100 cheaper than last year. Why buy it now that it isn't a metal back? If it replaced the 4S, I suppose I might get it a little easier.
 
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Actually, for a guy that is not a designer (like me) it shows really well how related each part of the iPhone's design and software are, how everything is part of the same language. It's impressive how serious they are about being so precise and detailed
 
After seeing this ad, am I the only one who wants to smoke a huge reefer and then eat a whole bag of iPhone 5C's?
 
iPhone 5c.... the "c" stands for Crocs

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I like the look of the 5c but I'm baffled by the cases. The design is unpleasant to me and why would I put two horribly clashing colors together as most of those combos are? iOS7 and the 5c sure as hell go well together though.
 
512ke said:
This ad is bucking frilliant.

It's colorful, fun, and it sells something that Android and company can't even dream about much less touch.
Click to expand...

BalalaikaBear said:
This is so fun and playful! Love it! Good job Apple.
I knew they would market 5C in the same manner they did iPods - playful, colorful, fun.
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Yep. It doesn't take any actual advertising/marketing/communication experience to realize this ad does _exactly_ what it set out to do and does it extremely well.

elvetio said:
Actually, for a guy that is not a designer (like me) it shows really well how related each part of the iPhone's design and software are, how everything is part of the same language. It's impressive how serious they are about being so precise and detailed
Click to expand...

Case (pun semi-intended :D ) in point. :cool:
 
clibinarius said:
I guess it is innovative that Apple will advertise an old product like this.

I don't get it. It is only $100 cheaper than last year. Why buy it now that it isn't a metal back? If it replaced the 4S, I suppose I might get it a little easier.
Click to expand...

Because of the upgrades to the battery and camera versus the 5. And some people just like color.
 
saving107 said:
What an original joke, next you're going to post a picture of a trash can and call it a Mac Pro and then say Safari feels snappier.
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Sorry but wasn't trying to be funny or make a joke. Those cases are hideous. The phone itself is pretty slick looking but that case looks like a hipster wearing blue crocs and orange socks.

Love my MBP and think it looks nothing like a trashcan. It's one of the most slick looking laptops out there.

There was always a slick style to Apple and colors (even the old iMac) and they tossed that all out the window and just puked all over it.
 
The ad made me feel so...happy! I was smiling the whole time :)

I would love to see this before a movie on the big screen.
 
iGrip said:
This ad is totally lame.

I haven't been too critical of most of the recent advertising, but I think that this one says exactly nothing that would make anybody want to buy the product. It strikes me as totally ineffectual.
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Ineffectual in what terms?

This is a brilliant ad, iPhone is such a well know product now the ad doesn't need to tell you what the iPhone is or does.

Personally I love the ad and it would seem the general consensus from the posts I've read would agree. Bearing in mind recently most people have been slating Apple's recent ads so it's not a fanboy issue.
 
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