Apple Releases New 'Designed Together' Ad for iPhone 5c and iOS 7

[cuda12]

Just curious: what will the next "C" phone be called? Will Apple release it at the same time as the 6 and name it the 6C? If so, what will it be called when the 6S comes out?

 

[iabacus]

Didn't care for it the first time I saw it. The second viewing changed my opinion.

This add might be briliant!

 

[iGrip]

Ineffectual in what terms?

In terms of moving product.

 

[olowott]

nows that

Please remove the cases - Thank you!

 

[BMcCoy]

Very good advert indeed.

Appeals strongly to fun, and simplicity.

However, strongly dissuades against business use...

 

[aapplephone]

excellent ad

 

[coolfactor]

They can post as many ads as they want trying to talk up the 5c but you aint tricking me apple

Sounds like someone needs to calm down. If you want the "radically new" iPhone, that's the 5s. Geesh. It's not like they only released the 5c.

 

[Chrjy]

In terms of moving product.

We'll see.

 

[jbenkelman]

Love this ad. Really shows the consistency, and the reason behind some of the color choices. Everything makes sense.

Keep it up Apple!

 

[Popinbottles]

Great ad!

Keeps you interested without having to bash any of the competitors!

 

[spb3]

what the ******* was Jony Ive thinking when he designed the cases ?

huge margins on aftermarket sales

 

[coolfactor]

It's really interesting to think if Ive and his team really did go that deep into the integration of the shapes and colors of iOS7 and iPhone 5c

They looked at every element, top to bottom. That's been well explained over the past few months.

 

[Popinbottles]

Agree

Its supposed to be a fun ad, just like their iPod commercials: http://www.youtube.com/watch?v=mrRHPf0_B3M

Its not targeted to the male, tech-obsessed consumer (most people on MRs) like their MBP commercials: http://www.youtube.com/watch?v=Wh3yhF9nOZM

Very different audiences. Very different commercials.

I totally agree with your post. Sometimes it's hard for us old guys (myself included) to accept that we have aged out of the target demographic.

 

[Caliber26]

That shhhhhhhh just put in a fantastic mood.

 

[vincenz]

Great ad! Very fun and inventive.

 

[scbn]

Ok. I've got it. Everything of iOS 7 and 5c is about round circles or similar shapes, like the holes on the 5C cover case.

 

[monaarts]

Reminds me of one of my favorite Apple commercials ever (simply because of the fun)...

 

[campingsk8er]

Simply put, I love this add. Really elegant and gets the job done.

 

[na1577]

I don't even like iOS 7 but I like this ad.

 

[hurric]

this Ad's better. "Plastic Perfected" just sounds very obnoxious

 

[NeuralControl]

I'm a fan of this ad. It was fun, exciting, and upbeat.

While the iPhone 5c might not be the right device for MacRumors users (me included), I can see it doing very well with the general public.

 

[Sellewiet]

If they would only just put half the effort that they put in advertising and marketing in product innovation, maybe we could get excitited again about their new products.

 

[gaximus]

A quick google suggests otherwise. None of these are particularly techie sites:

http://dribbble.com/shots/1233159-iPhone-5croc
http://designtaxi.com/news/360623/In-iPhone-5C-Spoof-Ad-Croc-Shoes-Imagined-As-Colorful-Phones/
http://elitedaily.com/humor/forget-the-iphone-5c-its-the-icroc-5c/
http://www.stern.de/digital/online/netzhumor-zum-iphone-5c-die-crocs-unter-den-iphones-2057024.html
Etc..etc...


Where do I register my claim?

So it wasn't even an original thought on your part?

 

[akm3]

This ad is brilliant because it exposes users to some of the new design paradigms, familiarizes them with some of the new icons (so they won't be lost), shows a hipper OS, etc.

This is accomplishing so much education in so little time I'm stunned

 

[thisisdallas]

This ad is literally so pretty and the song is so perfect and iOS 7 has turned out near perfect and everything is good right now