Apple Releases New 'Designed Together' Ad for iPhone 5c and iOS 7

[TTile]

I like the look of the 5c but I'm baffled by the cases. The design is unpleasant to me and why would I put two horribly clashing colors together as most of those combos are? iOS7 and the 5c sure as hell go well together though.

Well you felt that way you wouldn't have to buy the case. Easy fix. But I would imagine most consumers won't have those sentiments.

 

[joelisfar]

Focusing on design, delight …*love it.

 

[ckeck]

Designed together...clearly

 

[TTile]

Looks like a Fisher Price ad!

Its supposed to be a fun ad, just like their iPod commercials: http://www.youtube.com/watch?v=mrRHPf0_B3M

Its not targeted to the male, tech-obsessed consumer (most people on MRs) like their MBP commercials: http://www.youtube.com/watch?v=Wh3yhF9nOZM

Very different audiences. Very different commercials.

 

[ouimetnick]

Those colors and the flat UI design look pretty much like Windows Phone and Windows 8.

 

[ethanlee]

Best ad ever!!!11!!1

 

[G-Force]

This is a very nice ad!

 

[CarpalMac]

The colors were chosen because they are bright and fun. I guarantee the general consumer will never make a connection between the 5c and crocs....

A quick google suggests otherwise. None of these are particularly techie sites:

http://dribbble.com/shots/1233159-iPhone-5croc
http://designtaxi.com/news/360623/In-iPhone-5C-Spoof-Ad-Croc-Shoes-Imagined-As-Colorful-Phones/
http://elitedaily.com/humor/forget-the-iphone-5c-its-the-icroc-5c/
http://www.stern.de/digital/online/netzhumor-zum-iphone-5c-die-crocs-unter-den-iphones-2057024.html
Etc..etc...


Where do I register my claim?

 

[croooow]

umm... your post is equally useful...

as is yours

 

[CarpalMac]

umm... your post is equally useful...

If it stops people posting just to be first to reply or boost their post count, then I'd say it definitely is useful. Ill wager that first reply was made without even having watched the video.

 

[Neuro]

The colors were chosen because they are bright and fun. I guarantee the general consumer will never make a connection between the 5c and crocs....

Um, I think they might if they use Facebook. Seen it reposted many times already.

 

[Elbon]

what the ******* was Jony Ive thinking when he designed the cases ?

I like the cases. I prefer the design of the 5c to the 5s.

 

[croooow]

Fixed that for you.

Thanks. I did not bother to look at too many of his posts and did not want to make my statement absolute.

 

[Neuro]

Those colors and the flat UI design look pretty much like Windows Phone and Windows 8.

Except not as iconic or distinctive. Dare I say a bit generic?

 

[H. Flower]

From a technical standpoint, the ad is fantastic.

But the brand now feels like a variation of Android/Google/Windows. I suppose this is the result of following trends rather then setting them.

Is Samsung going to sue?

 

[Innise]

Had to buy that song. So happy and trippy.

 

[virginblue4]

Love the ad! A very good day for Apple. Nothing but good comments regarding iOS 7 on Facebook and Twitter, increasing share price and great new ads with 2 new products launching on Friday!

Well done to Tim, Jony, Craigand everyone else at Apple!

 

[Neuro]

Not a fan of the 5c but that ad is superb! Infinitely better than Microsoft's (lame) effort.

If you mean the spoof ads, yes definitely! I would say that the Lumia ads were sophisticated and superb though.

 

[croooow]

what the ******* was Jony Ive thinking when he designed the cases ?

I think silicone with microfiber lining is a great idea. The gird of holes could be better (spacing is weird with "hon" poking out from behind them)

 

[snowcrash]

Image

Touche!

Forgot about that one...

 

[iapplelove]

I wouldn't call the ad great

 

[Neuro]

This ad is bucking frilliant.

It's colorful, fun, and it sells something that Android and company can't even dream about much less touch.

Yes, I guess they can't touch an iPhone 5 either - which had a superior build quality and similar specs but is no longer on sale...

 

[Mudcrutch]

Love my MBP and think it looks nothing like a trashcan. It's one of the most slick looking laptops out there.

He was referring to the Mac Pro and not the MBP.

 

[dBeats]

It's really interesting to think if Ive and his team really did go that deep into the integration of the shapes and colors of iOS7 and iPhone 5c or if the ad company found some connections that were almost a natural result of the design process. Either way, that was very reminiscent of the iPod ads of lore where people would scream "Who cares, it doesn't support Ogg Vorbis or WMVs. Its too weak with not enough features" ...And then the iPod took over the world.

Still going for an iPhone 5S though. This 4S is starting to look awfully old...

 

[snowcrash]

He was referring to the Mac Pro and not the MBP.

Oh didn't catch that. That kind of made me laugh now that you pointed that out. Still think it looks pretty awesome. Though it does kind of remind me of my old bazooka subwoofer