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+1 on Star Map Pro. Distant Suns is terrific and very pretty, too. I always bring my iPad along during long and boring night flights over the pacific to check out the stars. (long haul pilot here...). :)

That is freaking awesome - 'star gazing' on international flights - set auto pilot, and voila.

Make the screen larger, and your on the bridge of the Starship Enterprise. :)
 
Some people hate that use of the word "magical" just as some people hated the "I'm a Mac" ads. But the way we talk in everyday life is not always the way language is used in marketing. Are Keebler cookies really made with "magic" by elves? No. Are Lucky Charms actually "magically" delicious? No. But both campaigns have been wildly successful for decades.

"Magic" as a marketing term is understood and accepted. Except by picky geeks who always think they know more than Apple and its partners.

Keebler elves and the Lucky charm leprechaun are mascots for their brands. There's certain element of inherent whimsy involved with these types of mascots, and so the use of term "magical" in their product marketing is appropriate. (especially considering the target demographic - little kids).

But ipad is a computer which is all about technology. It's meant for adults. describing it as magical is about as silly as describing a 3D TV as "magical."
 
That's ridiculous. Remember that PC ad with the little girl and the fish? That was a very well done and charming ad. No mention of magic either.

Cute ad, though, not even child exploitation seems to have helped much with their campaign.

The original: Kylie Age 4 gets BSOD

In reality, there are many more 4 year olds who are adept at utilizing the 'magical' multi-touch interface of the iPhone and iPad.

Windows could certainly use some 'magic' these days, other than magically slowing down, and moving large files at a magically glacial pace.
 
The design of the commercial doesn’t make any sense to me.

Video clip followed by text caption

That was somewhat confusing to me. I am very used to seeing text followed by video. I see ‘Scientific’ after a video but I think the next clip will show what is Magical, not the last one. It is very backwards to me.
 
i like the ad. what is that scientific app again?

whats the app under scientific?

That would be The Elements


The design of the commercial doesn’t make any sense to me.

Video clip followed by text caption

That was somewhat confusing to me. I am very used to seeing text followed by video. I see ‘Scientific’ after a video but I think the next clip will show what is Magical, not the last one. It is very backwards to me.
Actually, it does make sense, in the way that each caption is conclusive of each projected experience.

I happen to find the Star Walk app to be magical, among others.
 
I know it “makes sense” but it isn’t the way most people think and requires you to do some extra thinking to make sense of it.
 
Cute ad, though, not even child exploitation seems to have helped much with their campaign.

It was the highest rated and well liked commercial MS has ever aired. Child exploitation? Riiiight. And who makes iphones? The kid in the PC commercial got paid very well. Cant say the same for the kids making iphones, now can we?


What's that saying... haters gonna hate?

In reality, there are many more 4 year olds who are adept at utilizing the 'magical' multi-touch interface of the iPhone and iPad.

LOL. Judging by the amount of OCD that mac users have I doubt any 4 year olds get to play with an ipad.

Windows could certainly use some 'magic' these days, other than magically slowing down, and moving large files at a magically glacial pace.

Do you REALLY want to compare pure performance between a PC and a Mac? Really??? /facepalm
 
I know it “makes sense” but it isn’t the way most people think and requires you to do some extra thinking to make sense of it.

Not necessarily everyone thinks in a:

• bullet point

manner.

Those who are more 'Right-Brained' are likely to envision images before words and text.

It required no additional thinking for me.
 
That is freaking awesome - 'star gazing' on international flights - set auto pilot, and voila.

Make the screen larger, and your on the bridge of the Starship Enterprise. :)

Yes, it is great. More and more pilots in our airline have an iPad or are planning to get one. Initially, myself included, people had doubts because of the lack of a front facing camera, which would be useful for calling home with Skype while one is away somewhere in a hotel.

But the plus point: the iPad is great for our manuals. Works much faster than a conventional eBook reader with huge .pdf files and lots of illustrations.

Our Fleet Manager is eying the possibility of equipping all our aircraft with iPads for the daily manuals. He even suggested to write to a software company so they could deliver an app for performance calculations. The laptops we are using now are all clunky pieces of crap. But I am not holding my breath here ;)

Personally I am using it also for my pre-flight briefings. There is a great app for that: ForeFlight. Very efficient, easy to use and what ever I need (weather, airport facility status, etc) is all there. Neat Stuff!
 
It was the highest rated and well liked commercial MS has ever aired.
So, that makes 1 out of 80?

Child exploitation? Riiiight. And who makes iphones? The kid in the PC commercial got paid very well.

After the agent's cut, she's left with approx. $20,000.

Very well, by USA standards - NOT.

Cant say the same for the kids making iphones, now can we?

By comparison to most Taiwanese factory workers salaries, yes we can.

What's that saying... haters gonna hate?
Who said anything about hate - Windows is known for its tendencies, be that as it may.

LOL. Judging by the amount of OCD that mac users have I doubt any 4 year olds get to play with an ipad.
Stereotyping, are we?

Do you REALLY want to compare pure performance between a PC and a Mac? Really??? /facepalm
Absolutely.

Running multiple apps for prolonged periods of time such as AVID, Pro Tools, Photoshop, etc., OS X kicks Windows butt in productivity, hands down.
 
So, that makes 1 out of 80?

So? It's still a very well liked commercial thats cute and whimsical that has nothing to do with "magic."


After the agent's cut, she's left with approx. $20,000.

Very well, by USA standards - NOT.

First of all you have no idea how much money she made. Second, even if it was "only" $20,000, thats a LOT of money. How many 4 year olds earn $20k?

By comparison to most Taiwanese factory workers salaries, yes we can.

Since you obviously dont understand the concept of child labor and why it's wrong there's no further point in continuing this discussion with you.
 
So? It's still a very well liked commercial thats cute and whimsical that has nothing to do with "magic."
No magic at all - it's all about....... fish. :rolleyes:

First of all you have no idea how much money she made. Second, even if it was "only" $20,000, thats a LOT of money. How many 4 year olds earn $20k?

National TV commercials average ~$30,000 for the session plus residuals. From what I've heard, a lower rate was negotiated.

If you think selling yourself as a 'poster child' for Microsoft is worth only a mere $20,000, for a life-long stigma, you obviously don't understand the concept of exploitation.

Since you obviously dont understand the concept of child labor and why it's wrong there's no further point in continuing this discussion with you.
Child labor, you say?

At 15 years old?

In Israel, couples get married at 14yrs.

Moralize much?
 
If you think selling yourself as a 'poster child' for Microsoft is worth only a mere $20,000, for a life-long stigma, you obviously don't understand the concept of exploitation.

Life-long stigma for having worked for or at MSFT? What world do you live in?
 
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