Apple Releases New iPhone 5c 'Plastic Perfected' Ad

[TimeSquareDesi]

thanks for the info! i didn't know that. the song in the commercial is "rill rill" by sleigh bells in case you're interested which im sure you're not

http://www.youtube.com/watch?v=uLRnmQ-4Yp0

Whoever the artist is and what they call this song, it's based on "Can You Get To That" by Funkadelic, on "Maggot Brain." So that's cool.

 

[LeoCastillo]

For some strange reason, when "plastic" shows up, people keep forgetting that the iPhone 3G and 3GS were plastic.

Leo

 

[whawhat]

Really wish I sold my stock at 702. I'll leave it at that.

 

[macs4nw]

Nice ad, but I was more impressed by the scratch-test done on that pink 5C.
http://www.appledaily.com.tw/realtimenews/article/life/20130821/246118/

 

[Nicky G]

I really do dig the 5C design. I think I would do yellow or blue body. And then get a handful of Apple's cases, change it up every few days.

However I will be getting a gold 5S. Would do a plastic case with 5S guts if it were an option this year, but alas, it's not.

 

[BornAgainMac]

I don't know why, but the color seems "off" for me. somethings not right, can't put my finger on it though...

but I like this color a lot:

Yes, the colors seem almost from another time like the 1950's or 1960's. I have a few generations back iPod Nano and the blue is really rich and strong.

 

[ethanlee]

I want more of those quieter, subtler ads that focused on people rather than the product and set to calmer music. Guess they can't do that all the time, though.

 

[swingerofbirch]

Very much an iPod ad.

Except the iPod ads were good, partially because they have better colors.

 

[zero9]

I don't know why, but the color seems "off" for me. somethings not right, can't put my finger on it though...

but I like this color a lot:

as more of an accessory that you carry in your hand everyday, I think apple made a good choice of color for 5c that states a more fashionable style, the colors of imac do look good.. but they are not in trend anymore.. and believe me... a glossy 5c with those color will look a bit cheap.. a matt finish might make a difference...

 

[andrewtm]

Still my favorite Apple commercial:

http://www.youtube.com/watch?v=mrRHPf0_B3M

 

[Will2145]

Makes me want to eat it lol

 

[AppleMactablet]

They really should had used the music from the Mac Pro commercial, now that would have been awesome!

Link to the Ad.
http://www.youtube.com/watch?v=SQl2FjaKCAQ

 

[Caliber26]

I cannot for the life of me understand why they won't do a "Hot pink" color... teenage girls would die for it and they would sell 50 million alone just because of that color!

I totally agree. I wish they was purple also.

 

[OT2000]

I like the commercial.

 

[Xiroteus]

I don't know why, but the color seems "off" for me. somethings not right, can't put my finger on it though...

but I like this color a lot:

The colors are way off. I just looked at the iPod Nano 5th generation again and those are good colors. Green is dark, red is red etc... plus they still have the issue of not matching the front with the back which is an insanely odd design choice, if they want color they go all out. I think there are many other ways this could have looked better from design to colors.

For some strange reason, when "plastic" shows up, people keep forgetting that the iPhone 3G and 3GS were plastic.

Leo

It may not be that people forgot just that we thought Apple moved beyond plastic.

 

[troop231]

I totally agree. I wish they was purple also.

Product red and black as well. Or iPhone 5S in product red anodized, so delicious!

 

[captain kaos]

Is that the "unashamedly plastic" plastic?

 

[Mac21ND]

I guess I'm not really feeling all that inspired by Apple lately. Everything, including this ad, is solid but just not "magical." That's the price for always leading, eventually you hit maturity on a product and there's no where to go but down. iOS 7 is a good example of trying to breath life into something stale. I'm hoping it works.

 

[Aluminum213]

Plastic is plastic

Cheap is cheap

 

[Jessica Lares]

Still my favorite Apple commercial:

http://www.youtube.com/watch?v=mrRHPf0_B3M

One of my favorites too. Great album that is too if you can handle the style.

It's a nice ad. I like the ring ring ring part. Cute. Makes me want one now.

I have a iMac G3 and a iBook G3. They look better in the ads than they do in person. They also didn't age well. I would never buy a phone or tablet that looked like that.

 

[radiohead14]

They really should had used the music from the Mac Pro commercial, now that would have been awesome!

Link to the Ad.
http://www.youtube.com/watch?v=SQl2FjaKCAQ

that's Muse - Supremacy

 

[pittpanthersfan]

Peter Kafka from All Things D has a great write up on the song and ad.

 

[gatearray]

I kind of agree with you. For starters, I just don't like the feel of it. But also, it will probably be at least half way through the commercial before people even realize it is a commercial for a phone and/or Apple product. And lastly, the music seems too low-key to me. The iconic colorful iPod commercials always seemed to have really energetic music playing.

Don't forget, commercials are designed to be seen 1,000 times on television, not a single time on the web when they first come out. Therefore, low-key is good, and if they don't get it the first time, they'll probably figure it out the next 999 times.

On another note, it seems kinda silly to attribute the song to whatever-their-name-is when it's 90% a Funkadelic sample from the song "Can You Get To That".

 

[aukermania]

I Like It

I actually thought it was a peaceful way to introduce color. No need to be LOUD with color. I am sure like other iPhone campaigns that they will have other versions soon. It actually has a cool feel to it. The iPhone 5S should have the I KICK ASS, I AM APPLE feel to it.

 

[marksman]

I think the 5C looks awesome. I just upgraded to a 5 from a 4 a few months ago but will be upgrading my second line to a 5C. Plenty to like about the 5S but I think the 5C is going to be extremely popular.