Yeah, but the vast majority of the people actually look alswhere just because they do not see the value of the accesories offered by Apple. Ofc there are people who buy an iPad together with the official case, keyboard, pen, fast charger and all bells and whistles but the vast majority would just buy an iPad and go for a thrid party case from BestBuy or aliexpress. That is the point here. The majority of iPhone users I see in the wild have third party cases and thats not because they prefer their Hello Kittey case, but because charging 50$ for a plain silicon case in 2019 is pathethic. I just received 25 iPhone knock-off cases from alibaba for 50$ with shipping included from Hong Kong. These are barely distinguishable from the original ones and I have a different case for each day of the month if I want to. Im ok paying 50% or even 100% premium for receiving an original product from Apple, but paying 1,000% more is absolutely out of question for me, especially if I paid already 1000$+ for the device itself.